@DUO Marketing Automation Event | Presentation
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Transcript of @DUO Marketing Automation Event | Presentation
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proprietary and confidential duo/cloudbakers 07.30.2013
Marketing AutomationThe Missing Link Between
Your CRM & Digital Presence
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proprietary and confidential duo/cloudbakers 07.30.2013
Marketing Automation @DUO
‣ Digital Marketing
‣ Your Digital Presence
‣ CRM
‣ What, Why, Who & How
‣ Marketing Automation
‣ Strategic & Tactical Approaches
‣ Panel & Discussion
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proprietary and confidential duo/cloudbakers 07.30.2013
Digital Marketing
‣ SEO, Social Media, Blogs, eMail, Video, Marketing
Automation, Campaigns, Persona’s, Lead Nurturing,
Landing Pages, CRM...
‣ Digital = Inbound Marketing
‣ Digital Marketing is measurable
what’s working and what’s not
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proprietary and confidential duo/cloudbakers 07.30.2013
The New Rules of Marketing‣ Transformation from outbound to inbound
‣ from ‘interruption’ to ‘get found’
‣ Know your keywords and SMART goals
‣ Google = “Your new Business Card” It’s all about Conversion
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proprietary and confidential duo/cloudbakers 07.30.2013
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proprietary and confidential duo/cloudbakers 07.30.2013
Digital Marketing - Ten Years Ago
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proprietary and confidential duo/cloudbakers 07.30.2013
Digital Marketing - Five years ago
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proprietary and confidential duo/cloudbakers 07.30.2013
Digital Marketing - Today‣ Marketing Automation / Email Marketing
‣ Content, Copy & PR
‣ Content Marketing & Content Strategy
‣ Digital Ads & Video
‣ Social Media
‣ SEO / Search / Commerce
‣ Analytics & Multivariate Testing
!!
Web Hosting / Content Delivery
WCMS
Content Optimization & Testing
Inbound Marketing / Nurturing
Analytics
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proprietary and confidential duo/cloudbakers 07.30.2013
Drupal
Measurement and reporting
SocialFB/Twitter
Primary site
Email campaign
Videoportal
Mobile application
Community site
Rich media assets User generated content
Marketing automation
CRM Feeds
Digital Marketing Platforms
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proprietary and confidential duo/cloudbakers 07.30.2013
It’s all about the Content‣ Create content people want and they’ll find you
‣ Create CTA’s (calls to action) on the site
‣ Forms / Landing Pages / Email establish identity
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proprietary and confidential duo/cloudbakers 07.30.2013
Digital Marketing by DUO
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proprietary and confidential duo/cloudbakers 07.30.2013
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proprietary and confidential duo/cloudbakers 07.30.2013
What is a CRM?
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proprietary and confidential duo/cloudbakers 07.30.2013
Strategic Tactical‣ nothing slips through
the tracks
‣ institutionalize knowledge
‣ predict revenue stream
‣ sales management
‣ daily tasks
‣ follow-ups
‣ lead sources
‣ pipeline reports
‣ sales staff
‣ staff rankings
Reasons to use a CRM
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proprietary and confidential duo/cloudbakers 07.30.2013
Who uses a CRM?
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proprietary and confidential duo/cloudbakers 07.30.2013
Use Cases of CRM
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proprietary and confidential duo/cloudbakers 07.30.2013
Where does a CRM fall short
I know 50% of my marketing budget is working
I just don't know which 50%
Visits Leads
Customers
Digital Presence
CRM
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proprietary and confidential duo/cloudbakers 07.30.2013
Marketing Automation Toolbox
‣ Demand generation
‣ Campaign analysis
‣ Sales effectiveness
‣ Lead management
‣ Lead scoring
‣ Lead nurturing
‣ Lead generation
‣ Lead qualification
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proprietary and confidential duo/cloudbakers 07.30.2013
Marketing AutomationAllow yourself to easily switch gears from email marketing
to blogging to social media campaigns and more!
Sales Marketing
Marketing Automation
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proprietary and confidential duo/cloudbakers 07.30.2013
Generate business by constantly tweaking & eliminating what isn't working and
improving what is working holistically with your content marketing
Warning: Buckle your seatbelts and be prepared to constantly raise your goals!
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proprietary and confidential duo/cloudbakers 07.30.2013
Panel
‣ Ariel Upton - Marketing Coordinator, Duo
‣ Ashley Kelnhofer - Marketing Maven, Cloudbakers
‣ Mitch Greenwald - Founder, Cloudbakers
‣ Michael Silverman - Founder, Duo Consulting
‣ Andrew Johnston - Moderator
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proprietary and confidential duo/cloudbakers 07.30.2013
Marketing Automation
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proprietary and confidential duo/cloudbakers 07.30.2013
Marketing Automation
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proprietary and confidential duo/cloudbakers 07.30.2013
Marketing Automation
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proprietary and confidential duo/cloudbakers 07.30.2013
Marketing Automation
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proprietary and confidential duo/cloudbakers 07.30.2013
Dashboard Views
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proprietary and confidential duo/cloudbakers 07.30.2013
Dashboard Views
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proprietary and confidential duo/cloudbakers 07.30.2013
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proprietary and confidential duo/cloudbakers 07.30.2013
Blogging
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proprietary and confidential duo/cloudbakers 07.30.2013
Lead Scoring
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proprietary and confidential duo/cloudbakers 07.30.2013
Lead Scoring
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proprietary and confidential duo/cloudbakers 07.30.2013
Forms and Landing Pages
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proprietary and confidential duo/cloudbakers 07.30.2013
Social Publish
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proprietary and confidential duo/cloudbakers 07.30.2013
Social Media
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proprietary and confidential duo/cloudbakers 07.30.2013
Questions?
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proprietary and confidential duo/cloudbakers 07.30.2013
About Duo
Dedicated to changing the way organizations market and communicate online.
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About Cloudbakers
Cloudbakers connects technology with change management to ensure successful adoption of your Google Apps, Zoho CRM and application development & integration projects, which adds value to your business. We unite with your team as your cloud solution experts, turning your users into evangelists, and helping your business move the needle.
Cloudbakers connects technology with change management to ensure successful
adoption of your Google Apps, Zoho CRM and application development
& integration projects
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proprietary and confidential duo/cloudbakers 07.30.2013
Digital Marketing - Strategic Planning
Setting Business Goals
Mission and Vision
Digital Marketing Strategy Planning
Next @ Duo - Sept 17
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