Question 3

Audience Feedback

Why is audience feedback important in the Media?

• To gather what improvements need to be made to the media product

• To gather a wide variety of opinions • The aim is to please the audience, this is why you

need to gather audience feedback to see if you managed to reach your goal

• Need to make sure they understand what is actually happening and if they have any advice if you were to go and change it

What types of feedback are possible? Strengths and weaknesses of each?

• Questionnaires • Questionnaires do not put a lot of pressure on the audience so therefore

there results will be more reliable and accurate • They can be designed so they have closed ended questions meaning they

only have a select amount of answers. This means that the results will be easier to interpret

• As it is only a short film my questionnaire would only be small scale and therefore would not take much time to undertake.

• Focus group/Interviews• These would be easy to conduct as you could interview many people all at

one time• You could play them the film in the background and they could comment

as the film is rolling

What did you do to get feedback?

• To gather audience feedback for all three of my media products (Short film, film poster and film review) I used questionnaires and focus groups

• For my short film I used a focus group to work out what people thought and any opinions/advice they may have

• For my film poster I showed a select group of people my product and asked them for their honest opinions.

• For my review I created a questionnaire and carried this out with numerous people

• On the following slides I will show you my findings

Feedback on short film To gather feedback for our short film, myself and the group asked a handful of people their opinions after watching the film and asked for any advice they may have!

‘Harry’s character of Sam doesn’t seem too distressed that he has swapped lives with someone’ Katie Hayhurst ‘Storyline sometimes come across

as confusing’ Jack Wint-Riely

‘Superb twist in the plot!!’ Dion Johnson ‘Life swap should be more

obvious’ Edward Feldon

‘Interesting storyline is helped by the brilliant characterisation of both the characters’ Jodie Seymour

‘Really good editing and storyline’ Felix Knott

‘Fast pace and enigmatic storyline keeps the audiences attention at an all time high’ Amani Dauda

Feedback on poster‘Good use of colours, outline around characters is effective making them stand out. Gives audience all the information they need, to attract them towards the film’ Anneisha Samuels

‘Like the use of post-it notes, creating a 3d effect however the calendar in the background is misleading’ Manjot Puaar

‘ Use of colour is effective, fun way of having the casts name, good use of mise en scene, tag line needs to be clearer’ Alice Stevens

‘Use of colours and cast are a good suggestion of a male dominated target audience, calendar in the background is unusual yet very effective, especially as its blurred’ Klodiana Lleshi

Film poster feedback

From the feedback for the film poster we were able to gather that:• The calendar was a bit confusing as the background• People liked the use of colours and outline around the

characters • The post-it notes were effective with the 3d effect • Poster could come across quite messy as there a lot

going on • Was good to have the two main characters on the poster • Characters posture showed their frustration

Feedback on review To gather feedback on my film review I carried out a questionnaire and asked a selection of 15 people. I have presented my findings in different graphs.

13

2

Does the review make you want to watch the film?

YESNO

YES NO0

5

10

15

Does my review seem typical of a film review?

YES

NO

0 4 8 12 16

Does the layout of the poster reflect what I was given in my brief?

Text Layout Image Rating02468

1012

What is your favourite aspect of the review?

Film review feedback

From the feedback for the film review we were able to gather that:• I kept to the brief, basing the layout of my review

around the reviews of ‘Little White Lies’• The language in my review was understandable and

consistent • The rating system was a good thing to use and very

effective • Using the same colours on my review as I did on my

film poster worked well and kept things consistent

How useful was the feedback?

• Gathering feedback from people was very useful as it was rewarding to find out what people actually thought of my products and any guidance or advice they may have

• The majority of the feedback we received was positive so again this was pleasing and at the end of the day our aim was to please the audience

• It was also helpful as if we were given the time to go back and change certain things we would know what to change to make the product reach its full potential