Evaluation- Question 5

How did you attract/address your audience?

Front cover My target audience is rock genre, males many parts of my front appeal to them for example the gothic kind of font used on my masthead this is also used on the date of release and the motto of the magazine but they are in different colours and without a highlighted border. The sell lines showing the content inside my magazine is also attract my target audience they’re short and also the mode of address ( the way the magazine talks to the audience) of the sell lines they don’t have any slang and that is because the age of my target audience which is between 16- 35, yes they would all know the slang but not all of my target audience would use slang. The pull quote ( a quote from something they said in a interview or a article) would attract my target audience because they would enjoy music enough to want to know the back story behind how they came into music and how it change them so this pull quote would 100% appeal to my readers. The pug would attract my target audience because who doesn’t want freebies but my readers would be interested in gaining ‘cool’ things with their favourite band on them so this would want them to buy the magazine more if their wanted a poster of Led Zeppelin or Metallica. I have used exclusive a couple of times on my page and this is designed to appeal and attract my target audience to buy this magazine because this magazine has something different to the other magazines on the market. My main image is also designed to address my target audience because they are meant to find similarities between the artists and the reader this makes the reader want to know more about this artist because it’s like their a normal human being and not some famous person. The way the artist is posed is designed to attract the audience because he is holding the guitar straight forward like he is pointing at the reader making them want to read it for example the posters they used in the war ‘’we need you’’ it’s were saying ‘’we want you’’. The explosion at the bottom because it is unique to this magazine (I say this because I haven’t found any that have this) that it would attract my audience because rock music is kind of a bang in some places. ‘’WHAT ARE YOU WAITING FOR!!’’ makes it seem like they’re running out and you are missing out if you don’t buy this magazine right now so this encourages the consumer to buy this product. I got some of my ideas from other magazines’ like ‘Empire’ and a little bit of ‘Kerrang!’ this is because the front covers of their products attracts the same audience as I want and ‘Empire’ attracts also the near the same audience.

Contents PageMy contents page is design in many ways to attract and address my target audience . The website at the top of the page is designed to target technophiles who prefer new technology and having a multi-platform brand would appeal to them. As my audience are into the genre of rock music then my main image would attract them because they are acting like real rockers for example the artist at the back doing the bull horns which is a symbol of the rock community, they might not look like rocker but if you look they still have the Identity by the way they act silly and careless also the bull horns again. The sub-headings makes things faster and easier to find and this would appeal to my target audience because they are of the younger generation then they want thing’s faster than more so having these subs-heading would attract them to the magazine. Another thing that would attract my audience would be the content for example the reviews part of this page because my audience enjoy music I believe that they want to hear about new singles and albums coming out and links to ITunes would attract my target audience but sadly I didn’t put this in my media product, another example would be the interview section of this contents page because my reader would real fans of real bands then they would want to find out about their favourite bands life and struggles getting into this music industry. Rock artists are seen as a bit sexual so the second subsidiary image so showing a quite sexual position on the front of a car and this is designed to attract my target audience to the magazine and so they can find out more about this artist and the way they live their lives. The colour scheme is also designed to attract my consumers because of the big age gap then there is also a difference in opinion so I chose to keep the colour black on this, which the younger generation would prefer and added some red and white like the colour scheme of ‘Q’ magazine so it would attract and address the older ages of my target audience I also wanted more red and white because it give more of a contrast on the page. The first subsidiary image shows the attitude of the rocker because he has his arms folded and staring straight at the camera addressing my target audience as people that don’t care what you think but still have a negative attitude because no one can tell them what to do. The subscription attracts the readers attention not because I appeals to them more that they would dislike it so they would look at it and notice it, with it being completely red with white and black text. So this page of my product does appeal and attract my target audience. I got most of my Ideas from real media products like ‘Kerrang!’ I did change some of the main aspects but still kept the basic layout this is because I want to attract a rock/metal audience and ‘Kerrang!’ Do this so their product must be appealing to them.

Double Page ArticleMy product addresses and attracts my audience with many aspects of the pages, let’s start with the second page shown on the left the contrast of the red, black and white on this page works really well together and because of this then that would attract my audience because how well it works on the page, it’s just my subsidiary images that are letting at page down because they had to be crushed smaller so all the text could fit on the page. The header and footer bars were designed to attract my audience because the difference in the two footer bars would draw their attention but this would also target the older end of my target audience if they didn’t like the black header bar which is at the top but the black header bar would attract the younger end of my target audience also with the masthead ‘Thunderstruck’ which would also attract the audience as I said on slide one. The captions would also attract my readers because if they haven’t seen the band before then they would be able to see the captions on the subsidiary images . The subsidiary image attract my target audience because it shows each individual band member playing in the band and every fan would want to know if we are really talking to the group so this could be proof, then also every fan of the band might not know their backstory and want to find I out. The mode of address attracts my audience with the way that in some of the interview has slang, this wasn’t from me only one of the people I was interviewing this represents my audience and they would be able to relate to this artist and therefore attract my audience. Now going on to the first page the main image of the two artists would address my target audience because they would wear about the same things when they’re out and about with maybe more leather and t-shirts but this would address the older age of the target audience wearing jumpers and shirts. Having another pull quote on the page would attract the readers because they would want to see the best parts of the interview so it can draw the reader into reading this article. Also having the splash in this case it’s the name of the band and to contrast with the image I place black highlighting for when It’s on the white background and red full text to keep it visible when over the image it’s self. Having the website on both of the pages would appeal to my audience but also would give lot’s of advertising, the website would appeal and attract the readers because they are technophiles and any brand that is multi-platform or produced by a multi-national company with lot’s of multi- platform brands will be attracted to it. I got lots of my ideas form other magazines like ‘Kerrang!’ and ‘Classic rock’ this is because they have he same target audience has I do so their mode of address and images must attract the same audience that I want to attract.