How effective is the combination of your main product and ancillary text? (digipack and poster)

Within our group when making the final product, we think that there was a consistency throughout our final product

between for example the color scheme we used that relates with the theme of out video also there was clear link

between the final product and the ancillary text. As our music video relates to pop genre, we did a lot of research in

existing artists, genres and ancillary text in able to find the conventions. Our music video relates to pop genre where we do have some joy moments but mostly as the story is about

two people and how they loved each other so it’s a naïve story. There are some parts that been done with low lighting

to show the sadness within the scene.

• The consistency within the music video is very important as it shows the clear identity of the artist and how they suit with the narrative.

• The colours and theme we decided to do within our music video was to go with the dig pack and poster to show the consistency and because the story is about two people we decided to balance both light and dark colours together however mostly there will be lights colours as the colour we have used for our ancillary text are very simple and decent. In some scenes we have used black and white colours in certain situation within their relationship to show their feelings clearly to the consumer.

• We have used the same fonts in both products poster and the digipack and it looks very recognisable as it tells about the products related to artists very clearly to the consumer.

• When deciding the costumes for the photo shoot, within our groups we decided to create a link between both the video and the artists together. So we decided to dress them very casual as it’s a pop genre and mostly pop artists has been seen to be wearing very casual but smart outfits so they can standout to the audience. And as doing this there was a consistency of dressing them casually for all the products digipack and posters.

• I think that both digipack and the poster has a relation and both reflect to each other because the main background of digipack as it shows a fence as they are sitting outside reflecting the nature and the artists are sitting opposite of it also there are colours mixing together that could shows that both artists have mix feeling. The same shot has been shown on the poster as well that comes in the music video itself and this shows the continuity of all two products.

Comparing Digipack with an existing Digipack

• I have been asked to compare an existing digipack with my own digipack where I need to talk about the differences and the features etc. I have chosen to talk about the Justin Beiber’s digipack ‘Believe’.

• On the front cover of my digipack there is an image of my artists with their names and the main title is big letters that clearly tells the audience the name of the album and who the artists which is very important for the audience to know because that way they will decide whether they want to listen to them. However in an exiting digipack the main artist is looking away with an expression on his face but its very close up shot to show his body language and expressions. His image in the center of the cover is the show the main focus point and it catches audience attention but in digipack the artists are sitting on their back that could let down the audience because they are not able to see the faces.

• The colors that have been used in exiting digipack are orange, yellow that creates a comfort and warm feeling as the colors are eye-catching and there is a clear light on the artist so they can stand out. However in my digipack the colors I have used are mainly pink, green, white and black which are mainly to create consistency and they also go with the main genre which is pop and as it’s a love story and both gender are present that why the colors suits them. Also there are mixture of colors on the back cover that creates a mix feeling when audience look at it. But on the existing digipack the color they have used is yellow to contrast with the front cover artist image so it gives a clear view to the audience that all the colors are blending with each other.

• Regarding to font on the existing digipack they have put the album name in very bold white font that really stands out on dark colors. But on the back of the cover they have used font which is thin and in light colors which can be seen as disadvantage because it might be difficult for some people to read through it. However in my digipack if have only used the contrast of black and white as they both popular colors and there is a consistency as on the dark background I have used white colors and on light background its with black font.

• On the existing cover there is a barcode so as on my digipack. This is very important as it helps the seller to scan the product so the customer can purchase it.

• The CD inside the existing digipack have been created with simple texture as they only used black and yellow colors but the album name is written across to create a difference. In my digipack, I have used the same mixture of colors throughout the whole digipack and for the CD cover inside there is my artist image with the main album name to again remind the audience about the album and its written in white as it’s a dark colors used on the background. Where the album name is written there is a use of multi colors on the white font to make it more creative for the audience and develops them in those feelings of artists are feeling. On the back cover the artist is sitting with his guitar and the name of album written on the cover of the guitar that could give a message to his fans that if you believe you can achieve if you put all the hard work like how he did and now he has received so much fame in the pop industry. However in my cover the songs are displayed in light white font so they can stand out with the music records and about the distribution so it anyone wants to read it before buying it, would be helpful for them but most of the times audiences looks for the songs so its important that they are clearly layout.

• On the existing cover, the artists name, album name and logos of record labels are clearly displayed onto the spine area so its helpful when it comes to the distributing process and selling the product so as mine I have the album name, artists names and the product number.

• For the existing cover there are only three covers however for my digipack I have made four cover and both covers that folds inside are linking to each others because one has the name of the album and other has the lyrics from one of the songs with the same font and effects and the lyrics gives an idea to the audience on what the songs are going to be about and as the words are in different places and broken down that to give the audience a different feeling.

• Overall the existing cover is eye-catching and aimed at young teenager both gender however I believe its too simple and there is contrast with the colors and as there are both dark and lights colors used it attracts more to the audience. The target would be mainly girls who would be attracted by the artists looks and he is seen to be a cool boy. However for my cover I believe we have a good consistency of colors and theme and concept overall attracts the audience because its seen to be like a love story, I believe both types of gender would get attracted to it & fancy buying it.