Evaluation Matrixes V2
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Transcript of Evaluation Matrixes V2
Decision Matrixes
@wickedgeekie - 2010
A series of solutions has been identified, how can I find out which one fits best the project requirements? How can I justify this selection? How can I conduct this selection with many people?
Welcome to decision matrixes. This is an example matrix. Does this look familiar?
What is a decision matrix?A decision making techniquewhich enables to– catalogue options– identify options’ strengths and weaknesses– rank options against project requirements– identify the option fitting most closely project
requirements– documents decisions for future reference– conduct all of the above with 1 or more
people
Decision matrixes can be as complex as one wants them to be...
Walk-through exampleFanta want to promote their new product on Facebook by enabling users to download a voucher.
Which Facebook product is best suited for this?
Designing the matrix:Inserting the criteria
\ Criteria
Can feature a voucher for download / how
Control over UGC
Page visibility
Is it scalable to future offers?
Listing the decision criteriaThe page features a voucher, or a link to oneThe brand remains in control of user generated content of the pageThe page must be highly visible to generate a high volume of downloadsThe solution must be scalable for future promotions
Designing the matrix: Adding the propositions
Propositions \ Criteria
Can feature a voucher for download / how
Control over UGC
How is it visible
Is it scalable to future offers?
Product / Fan pageGroup pageEvent pageApplicationListing the propositionsA list of possible formats of page has been drawn, and form the propositions:
A Group pageA Product or Fan pageAn Event pageAn Application
Filling in the matrix: comments
Propositions \ Criteria
Can feature a voucher for download / how
Control over UGC
How is it visible
Is it scalable to future offers?
Product / Fan page
Yes / hyperlink to external page
Scalable by group owner (anonymous)
When users join or post
Yes, page can be updated
Group page Yes / hyperlink to external page
Scalable by group owner (published)
When users join or post
Yes, page can be updated
Event page Yes / hyperlink to external page
Scalable by group owner (published)
When users join or post
Page has a time limit
ApplicationYes / within the application and/or as hyperlink to external page
Scalable on landing page, total on application by group owner (anonymous)
When users join or post or use the application
Yes, the application is like a micro-site. Landing page can be updated
Scoring the propositions for one criteria is much easier as the understanding of what the criteria is is consistent
Adding a ranking scale: 1- lowest desirability to 5 – highest desirability
Propositions \ Criterion
Can feature a voucher for download / how
Control over UGC
How is it visible
Is it scalable to future offers?
Product / Fan page
Yes / hyperlink to external page
Scalable by group owner (anonymous)
When users join or post
Yes, page can be updated
Group page Yes / hyperlink to external page
Scalable by group owner (published)
When users join or post
Yes, page can be updated
Event page Yes / hyperlink to external page
Scalable by group owner (published)
When users join or post
Page has a time limit
ApplicationYes / within the application and/or as hyperlink to external page
Scalable on landing page, total on application by group owner (anonymous)
When users join or post or use the application
Yes, the application is like a micro-site. Landing page can be updated
4
3
5
2 433
5
11
22
4
5
5
5
Keeping only ranking scores
Propositions \ Criterion
Can feature a voucher for download / how
Control over UGC
How is it visible
Is it scalable to future offers?
Product / Fan pageGroup pageEvent pageApplication
4
3
52 4
33
5
11
224
5
5
5
Check if the scores are spread enough: this validates the criteria
Propositions \ Criterion
Can feature a voucher for download / how
Control over UGC
How is it visible
Is it scalable to future offers?
Product / Fan pageGroup pageEvent pageApplication
4
3
52 4
33
5
11
224
5
5
5
1 4 2 1
These criteria get scores that are too clustered, they may not be valid – or use weighing to differentiate them
Adding weighing
Propositions \ Criterion
Can feature a voucher for download / how (weigh=3)
Control over UGC(weigh=2)
How is it visible(weigh=1)
Is it scalable to future offers? (weigh=1)
Product / Fan pageGroup pageEvent pageApplication
4x3= 12
3x3= 9
5x2= 102 4
3x3= 93x3= 9
5x2= 10
1x2= 11x2= 1
224
5
5
5
Not all criteria are equal, add weighing to distinguish most/least important
Calculating totals
Propositions \ Criterion
Can feature a voucher for download / how (weigh=3)
Control over UGC(weigh=2)
How is it visible(weigh=1)
Is it scalable to future offers? (weigh=1)
Product / Fan pageGroup pageEvent pageApplication
4x3= 12
3x3= 9
5x2= 102 4
3x3= 93x3= 9
5x2= 10
1x2= 11x2= 1
224
5
5
5 2616
1731
The last result has the highest total, it matches best the criteria selected.
Calculating totals
Propositions \ Criterion
Can feature a voucher for download / how
Control over UGC
How is it visible
Is it scalable to future offers?
Product / Fan pageGroup pageEvent pageApplication
4
3
52 4
33
5
11
224
5
5
5 1591118
Criteria can be added or removed, the results are easy to updateHelps manage scope creepAll stakeholders can contributeGreat for sorting findings of a mind map
In the UX work process...• Can help clarify requirements across the
team• Documents why a solution is selected• Can be conducted with or without the client,
depending on timing/internal consensus• Can be a deliverable if the question is:
“what solution is best and why?”• Stakeholders may need to be explained
what it is and why it’s useful
References• Kepner-tregoe:
http://www.decide-guide.com/kepner-tregoe.html
• Mike Swanson: http://blogs.msdn.com/mswanson/archive/2008/07/20/my-decision-matrix.aspx