1. In what ways does your media product

use, develop or challenge forms and

conventions of real media products?

(Continued...)

1. In what ways does your media product use, develop or

challenge forms and conventions of real media products?

Film Magazine Front Cover

Conventions1) The magazine name must be

clearly displayed.

2) A variety of cover lines that

draws your attention

3) Needs to stand out because

it is the main focus.

4) Good image – one of focal

points.

5) Good colour scheme will

result in creating mood for the

magazine

6) Features popular star/films

7) Barcode and price

8) Issue number and sell date

9) Sell line/banner at the top

Good colour

scheme – splash of

red really make

the masthead

stand out

Direct address – grabs

the target audience

attention straight away

Variety of sell lines

FINAL MAGAZINE FRONT COVER –

MAIN COVER LINE ‘Dawn of Devotion”

The conventions I have used in my Front Cover

I have used a thick bold masthead

so that this really stands out and

the audience will remember what

the magazine was called.

Direct Address by the model

looking directly at the TA and

capturing their attention almost

immediately..

This image

reminds me

of Willy

Wonka

which is a

good

relation to

the fantasy

theme.

The colour scheme I

have done is mostly

strong bold colours this

is because when this

will stand out the most

and the shades in the

models hair/green velvet

background they will

look at it with wonder.

CONVENTION DEVELOPMENT

TRANSFORMATION

I went through a drastic change

by changing my whole

magazine because i felt the first

draft looked to fashion like and

it did not fit in with the

magazine conventions. One of

the problems was there was

no direct address to grab the

audiences attention and the

image looks like its for a

fashion magazine trying to sell

clothes.I liked how the text

hid behind the

models hair – it is a

good technique to

show reputation in

film magazines with.

I came up with the name

DEBUT because I thought it

would work really well with

the main image of my

magazine as she's an actress

and debut means the first

appearance of something or

someone.

CHALLENGING CONVENTIONS

With my magazine being £3.90 it

could perhaps at the upper class due

to the fact that most magazines cost

around £2.50. I have added an issue

number because this is the first ever

issue with actress Lucy Dack.

The magazine title is not as big as

some other magazines and this was

because I wanted the main image

to be the main focus. Because this

is a ‘Debut’ magazine it is used to

make the stars first appearance and

the main image is upmost

important for the viewers to

remember who appeared on it –

relating it to the main cover line

also.

Conventions of Fantasy Trailers

The term fantasy is used to describe the specific genre that uses magic and other supernatural

phenomena as a primary element of the plot, theme or setting for a film – Films like this usually

involve magic supernatural and fantasy make believe words.

Mystical Creatures or

monsters eg vampires,

fairies dragons?

Separation between

fantasy world and earth

world – where fantasy

being know of earth but

non fantasy beings don't

know of the other

world.

Trailers are very secretive as

they don't give a lot away.

Dark and

mysterious the

feeling on the

unknown

Quick and

short snippets

of action to

prevent plot

being given

away.

Fade in fade

out to black

show the

contrast of

colours used.

‘Dawn of Devotion’ Media Film Trailer Link

https://www.youtube.com/watch?v=5C5hxRihF5Q

One of the most effective conventions was the fade in and fade out to black this was

because it gave the clips space in between to come out with something bright and colourful

each time making the viewers excited about what might come next or the colours that will

be on next.

CONVENTIONS IVE USED

The butterflies were a part of the mythical

creatures but more like mystical – it was

very hard to manage them to make them

look realistic but it worked out very well in

the end. I stuck most of them around the

location.

DEVELOPING AND ADVANCING CONVENTIONS

The way i have done my film teaser trailer is basically like a build up from soft music

+ setting the place scenes to upbeat instruments and people getting hurt. When i

had first done it I was in confusion of how to set it but finding out the conventions

of a film fantasy trailer with fast snippets during action or dramatic shots really

helped as it did not give a lot away but at the same time it made the viewer want to

know more about it .

This gave the teaser a mysterious feeling to it and i love the angle from

the other characters perspective.

Challenging Conventions

Most fantasy trailers have a dark and mysterious side to it, my one has more

of romance but a little bit of a dark twist with Lust’s character involved. – they

normally have more of a humorous approach however this was a very hard

thing to do so I went for more of a romantic/love approach.

Another way I have challenged conventions is that fantasy movies normally

have highly edited special effects (CGI) which add to the whole fantasy theme.

Unfortunately due to not wanting to make my film trailer unrealistic I had to

work around the whole special effects idea so I played with camera angles,

colours, location instead.

2. How effective is the combination of your

main product and ancillary texts?

Main Product and Ancillary Texts

SIMILARITIES

Using the same symbol of butterflies and pocket

watch (signature of the film)

-Same fonts which

connect all the

pieces together

-Having a tagline on

most tasks – makes

the film more

memorable

--The actors are

the same all the

way

Using the same symbol/signature of the film

The picket watch and the butterfly is something that is

constantly used throughout the main task and ancillary ones

also. I chose a pocket watch because I thought it gave a good

representation of Dawn running out of time to save her

loved one and

every time the

audience looked at

the pocket watch i

wanted it to

basically spark up

the memory of the

build up of tension

in the film teaser.

The other symbol of the film was the

Butterfly which was in all of the tasks apart from the

magazine this was because I felt it did not need it due to

the powerful colours in the magazine. The reason i chose

the butterfly was because of the fantasy convention of

mystical creatures and I think the butterflies worked great.

FONTOn all of my tasks I have used a continuous font ‘The Alistaren’

this is to ensure that my target audience will recognise the

package with. I have tried to keep it the same looking and

added a few borders here and there to add to the fantasy

theme – the ‘Dawn of Devotion’ Banner on the film poster

was done to show a it like a script of fate – relating to the

tagline of the film.

I have looked at other promotional packages

and I have realised that some magazines do

not have the same font as the other

products. This may be because of individuality

and fitting in with the magazine font.

The actor in my film teaser is a friend that goes to a well

recognised performing arts private school and he was perfect

for the job. I would have liked to have him star in the other

publications for his professionalism but he had only time to do

the film teaser.

USING THE

SAME

CHARACTERS

I have used the same characters

throughout the whole package to

ensure the characters get recognised

and people will be able to remember

them.

.

I have used the actress that plays Dawn as the front cover

because I thought this would be a good twist on things and

the audience can learn more about the actress making them

feel involved. She has starred in a lot of other fantasy movies as

well (just like Helena Bonham Carter)you can see this by

looking at her outfit,

My aim for the tagline of the whole package was to come up with something

innovative and imaginative. Something that would sum up the whole plot in one

sentence/grabs the audiences attention and I feel the tagline I have come up works

really well with the characters and the plot.

The word hope links to the pocket watch as it is a race against time for Dawn to save her

lover Conric.

-The word love was used to show the love triangle used in the film.

The word fate was used for a deeper meaning and capture the audiences emotions to

whether Conric and Dawn will be able to be together.

The tagline is in all of my products except my magazine as i didn’t feel it would fit

well with the other cover lines and I that using a tagline would give the target

audience in any of the products a heads up to what it is about before they even

watch it.

3. What have you learned from

your audience feedback?

Who do you think it is aimed at and why?

This was one of the first questions i asked just so that I could get a clear

understanding of what people thought my target audience would be and by

gathering this information I could move on to the others with the right

target audience.

A feedback peer said that

it would be aimed at

teenager’s and young

adults they thought this

because the actors and

actresses are quite young

in the package. This is

interesting because I have

learnt from this that

people are more likely to

watch something that they

would be able to relate

too henceforth why

people at that age would

go watch this movie.

Another interesting thing I

have learnt is that the

romance itself would

attract people around this

age. Statically people

around this age are more

likely to start building

emotions for one another

and this may be why they

might want to watch this

film just for the romance

purposes and to see if

they can relate to their

own personal life and

struggles.

Further more I learnt

that due to the

death/injury in the film

this may attract a male

target audience solely

for the danger bit and

the romance would

attract the females. This

is good because on the

film poster and

magazine there are only

females on there

however the teaser

might attract a male

audience.

Do you think that the promotional film package works well

together as a whole?

When collecting feedback I decided to interview a suitable target audience of 16 -

25, this was because I believe a audience around this age would be most likely to

watch the film I have produced,

One of the things I had learnt

when taking feedback is that

there is a theme that is running

through my promotional

package. There is bright bold

colours and there is a similar

house style throughout. It was

nice to know that my target

audience had said ‘If it was in a

line – up, you would be able to

figure which ones were

together’ This made it clear

that i have worked towards a

clear goal of synergy. And they

all work well hand in hand.

Another piece of feedback I

have had back during

interviews was that costume

and make up is what made

everything come together

and the feedback peers said

they recognised that it looked

like something you would see

in the Hunger Games. Which

their clothes is very fantasy

like and no only does the

make up and costume put the

package together it

individualises the genre of the

film.

The Hunger Games –

Capital Couture one of

my biggest inspirations

in costume and makeup

Do you think i have used resistive shot types and

transitions?

I asked this question because Final Cut pro’s transitions was limited to

what we could use for a fantasy teaser. A fantasy trailer normally consists

of lots of after effects however I did not have the facilities to do this so I

wanted to know what my interviewees thought of the transitions I have

used.

One of the interviewees

explain that i have used a

variety of shot types, the

way that the actress at the

beginning of the teaser is

shot from a low angle sets

the scene and the houses

look bigger than the

actress. I was pleased

hearing this because I

spent a lot of time

planning on how id make

it look fantasy like and the

shot types I would use.

One of the

questions I had

asked was ‘What

draws attention to

you the most in the

promotional film

package’ The

interviewee had

said that the film

set looked like it

was a doll’s house

and it had a good

fantasy layout.

From this I can learn that

the camera angles really

do make a big impact as

to how the genre of the

teaser is viewed and each

individual thing for

example location and

shot type rely on each

other to produce

something to a good

quality.

4., How did you use media

technologies in the construction and

research, planning and evaluation

stages?

What kind of software and publications

have I used?

Blogger

Google Search

Engine

Photoshop CS6

Slideshare

Microsoft

Powerpoint

FinalCut pro

Sound Pro

Prezzi

DaFont

Brusheezy

Microsoft Excel

How did I research and plan?

My source of information had come from google search using images,

screen-shotting as i went along.

I tried to be as articulate as i could whilst planning – being colour co-

ordinated in Powerpoint and using arrows to plan.

Microsoft Excel – This had helped me put the data of my

questionnaire when I was researching into statistics and a bar chart

so that it would be presentable when I need it for data. Microsoft

Excel is a program I have used before and it is familiar to me also.

Youtube – Was a great help when researching, it gave me ideas into

trailers and gave me access to many fantasy teasers which I do not

know how I would be able to get them any other how. YouTubes

videos inspired me and it also helped me find music for my teaser as i

had used YouTube converter to change it into an MP3.

Bloggers embedding was one of the easiest to navigate around – it

was simple and straight forward normally id have difficulty with this

however after a few go’s I had the hang of it.

The Magic of Photoshop Cs6

Photoshop was the foundation of contracting everything, I had even used it

for the film teaser which I did not expect to do so.

I had used the brushes

available on Brusheezy

to create this jpeg image

and then I created

another one with just a

border so it could fade

in and fade out the text.

It was difficult at first

because i had to get the

timing right but it was

worth the hassle.

Photoshop was the reason why i

could get the best coloured results

out of my film poster. The vibrance

and saturation tool enabled me to

increase colour levels to what I

wanted them to be and my goal was

bright and bold to add to the fantasy

theme.

Font from DaFont

Variety of tools I

have used:

• Cropping

• Levels

• DaFont

• Outer Glow

• Drop Shadow

• Vibrance/

Saturation

• Spot Healing

Brush

• Selection Tool

• Dodging and

Burning

• Transform

• Rubber

• Brushes

• And many more

Final Cut pro was a new piece of product that I had never used before

and so were the Mac’s. I found it rather difficult to get into the system

of using a Mac PC, by growing up with XP however there were a lot of

advantages that the Mac had and one was the final cut pro editing

software.

One of the most time consuming

obstacles which made editing

seem forever was the rendering,

after every part of clip being

edited it needed to be rendered I

had a few issues with some of the

Mac’s also and the server not

being able to handle my clip size

due to the DSLR camera i had

used. So there were some lagged

bits during the editing process.

When constructing the film teaser i thought of it as like making a short and

eventful story and I had in mind fast moving shot types a clean HD quality

teaser etc, I wanted the professionalism to be at the most important.

I feel like the Evaluation was an obstacle within

itself. I wanted different ways of presenting what I

had created to make it look like the journey I've

come from. Prezzi was a very good piece of

software however I had a lot of internet problems

and kept losing work so I could only present one

bit of the presentation within it. I was quite glad

that I had the opportunity to use it because the

outcome was brilliant.

The other types of Evaluating I did was using

Facebook and social media and messaging people

as to what they thought was good about my

promotional film package and what i could do to

improve it.

Overall i feel like i have come a long way using

different programs and tools etc I have been

introduced to 3 new things and developed skills in

other programs.

EVALUATION