Storyline

We decided when planning our music video, we would have a storyline in order to make it more interesting and relatable.

A storyline would also give the audience a reason to carry on watching the video, in order to find out what happens.

Our storyline would feature the female character alone to start with and then go back in time to her memories of her and her boyfriend.

Many music videos contain storylines for the same reason, to keep the video going and the audience watching.

Some other examples of music videos which also contain a story line is; Coldplay: ‘The scientist’. And as mentioned already, Katy Perry: ‘The one that got away’.

You can see this in the links below showing these three music videos;

Coldplay – ‘The scientist’: http://www.youtube.com/watch?v=EqWLpTKBFcU&ob=av2e

Our music video: http://www.youtube.com/watch?v=r5KDEOP1w6c

Katy Perry – ‘The one that got away’: http://www.youtube.com/watch?v=Ahha3Cqe_fk&ob=av2n

Artist name and song at the beginning and end

We wanted our music video to seem as professional as possible and therefore, wanted to include the basics that are shown in every music video. Therefore, we included the name of our song and the artists name at both the beginning and end of our song

This would be featured on all music video’s shown on music channels including MTV and 4music.

Our video compared with real examples:

Editing to the speed

Most music video’s edit their video to the beat of the song. We also chose to do this in our music video in order to relate the video more with the song.

Although our video was sad and held within it emotion, the beat of the song in most parts was quite fast and therefore, we included some quite fast edits.

However, we ensured we stuck to the storyline and the emotion we wanted to show in the storyline

Editing to the speed continued

Editing to the speed not only connects the video with the song, but also gives the song some rhythm.

Particularly at the start and in the montage section we included a variety of quick edits to fit in with the beat of the song.

Start of video

End of video

Mise-en-scene

Finally for our specific genre, we needed to use specific mise-en-scene

As mentioned on our blog, we were going for the natural look for the female including a floral type dress and a white lace type dress.

We chose these dresses and similar outfits in order to make the female appear innocent and vulnerable. This would give her a more lonely and isolated look and would also, emphasise the emotion we planned to portray

Some outfits we used in our video were:

A blue floral dress

A purple dress

Dark clothes showing the female moaning

White, lace dressPlain clothes to portray dead boyfriend

Mise-en scene continued

We also made sure the females make up was natural to make her look innocent and pure as mentioned in the blog.

Moreover, we wanted to show the female character’s hair blowing in the wind to also accentuate this.

One artist this is similar to is Demi Lovato in her video; ‘Sky scraper’.

Here she appears lonely and isolated, her make-us is natural and her hair blows in the wind across her face.

Our video compared with Demi Lovato’s

Our video Demi Lovato; Sky Scraper

Hair blowing in wind

Natural make-up

How does our music video challenge conventions

Our video includes some controversy which is not common in every music video. We have included controversy in our video, as it includes the female characters boyfriend dying.

Although, there is nothing else in our music video that challenges normal music video conventions.