SUMMARY OF AUDIENCE RESEARCHALEX THORNE

The importance of audience feedback

By gaining audience feedback it allows me to evaluate how successful my product was at appealing to my target audience. Audience feedback also gives me the opportunity to find out what parts of my products they didn’t like as much so I could further improve them in the future in order to make my overall products more successful. It is important that the feedback received is relevant and comes from the target demographic otherwise the information will not tell me whether it appeals to the correct target audience. I have used a number of different methods to gain feedback in order to gain a vast range of responses from different people.

I shared links to the various types of audience feedbacks via social networks in order to appeal to a large number of people from our target audience (teenagers).

Different types of feedback To gain a vast range of responses inside my target audience I used three different types of audience feedback, I used a questionnaire with set questions trying to find out strengths and weaknesses of the products, I used a wallwisher in order to find out peoples open opinions on the trailer and a focus group representative of the target audience who were shown the products and asked in more detail about the positives and improvement points of them.

The link I left on twitter for the audience feedback

Strengths of the trailer

One of the common strengths identified across all the types of feedback was how the trailer followed conventions.

Another strength was the use of props both for alcohol at the party and the use of nerdy props E.G. the computer and lightsaber

The use of upbeat fast paced music was another strength picked out from our trailer

Weaknesses of trailer One of the main weaknesses identified was that the narrative was not made clear enough in the trailer, if this product was to be improved we would use a voice over to make the narrative clearer.

Another weakness was the focus on the nerds clothing and that there was not enough on costumes. If we were to improve the product we would use the costumes to show the characters are nerdy and distinguish between social cliques.

The final weakness was making the Relationship between the nerds clearerWhich If we improved the product weCould of added another scene to Show this.

‘The friendship between the character could have been clearer’

Ancillary product strengths

One of the main strengths of the ancillary products was the layout used and how it was conventional and professional.

Another strength was the colour scheme used across both products which helped create a house style and was conventional for these products.

Ancillary product weaknesses

One of the main weaknesses picked up on was the fonts used on both the magazine cover and film poster. The feedback suggests that the audience would prefer to see more varied fonts across the products.

Another weakness of the products was the use of mise-en-scene especially for the film magazine, if I was to redo this product I would use more relevant mise-en-scene to the film including both costume and props. By doing this the product would appeal more to the target audience.