Evaluation 2 - How effective is the combination of your main product and ancillary texts?

Digipack

Magazine Advert

Music Video

Front Cover

Images of the band members to create star image and to promote the band. Images repeated on top and bottom to show focus on the band.

Mexican flag to represent the lead singer and identity of the band. Same font style to create

continuity and to make the digipack realistic and professional.

The images are from my video so it is linked to each other, creating a brand identity.

Funny and unusual facial expressions to complement the comedy theme

Increased contrast and brightness on the main artist to create a brighter look and go well with the humour.

Repeated images to attract attention and add to represent the comical side of the band members.

Front cover includes the three band members, to create awareness of the members.

There are also images from the music video that are on the inside panel of the digipack which shows an effective combination as they link together and help promote one another.

Barcode on the back panel which is compulsory convention. Virgin records is the record

label that my artist is assigned to. He is also assigned to ministry of sound as they assign a variety or artists.

Another comical image of the main artist used as the back panel of the digipack.

Same font type used on front and back panel to keep consistency and enhance brand identity.

All rights reserved is a typical convention of an album which is included.

Enhanced contrast and brightness on the image to make it more vibrant.

Image is also taken from the music video which creates a link between the two products.

Track list on the back panel is another typical convention of a digipack.

Panel consisting of images from the band members

Colours scribbled around to add to the humorous effect and careless theme.

Coloured star shapes surrounding the artist and his bongo.

Cd panel is a screen grab from the music video. A playful shot that matches the style of a CD shape.

Panel from a clip that did not make it on the music video.

The space available allowed us to have a message which some digipack have. This creates a connection with the audience. Two panels linked with the

playful design (top right and top left)

Same use of font to create continuity and black colour to help it stand out from the light blue background.

Artists looking to the sky as if in hope, which complements the message.

Images on the panel are similar to the colours of the back panel.

Bold font style to instantly grab the audiences attention and establish who is the artist.

Image of main artist with a grin, which is a reoccurring theme of humour.

Ratings from other companies on the album. Another norm of a magazine advert. Indicates how good the album is.

Same costume in the music video to create the link between the two and to make the two products effective. It also creates continuity.

Digipack front cover to promote the album and also link the two with one another.

Picture of the artist next to a telephone booth to show his journey in London (the concrete jungle) and to promote to his target audience; people from England.

Use of barcode to allow viewers of the magazine to instantly view and buy the album.

‘Out now’ in bold to make the viewers aware that it is available to purchase or view.

The artists name is the largest to attract

the audience’s attention

Album name

Comparing with existing magazine adverts

Ratings of the album; a typical

convention

Album front cover

Quotes