In what ways does your media

products use, develop or

challenge forms and conventions

of real media products

THE DIGIPACK

Conventions of my digipack

• With my final digipack, I decided to follow the main codes and conventions for a digipack. These are:

• Consistent theme throughout ( colour scheme and font)

• Clear photo of the artist and name

• Song tracklist, production and copyright info

I took Rihannas album ‘loud’ as one of my main inspirations for the consistent theme throughout my digipack. Although I did not use the same type of images or colour

scheme, I used her digipack as a guide of how consistent colours and fonts should be as well as how they should link all together

1) Consistent theme thoughout

This album cover by drake was another inspiration for my digipack. Although the genre is completely different to my artist I was able to translate the consistent colour theme as well as the simplistic approach and apply it to my digipack. I liked the fact that no

bright colours were used, yet the album cover was still able to speak volumes

The artist face is a big selling point in terms of branding and imaging. It is something that is usually present from the artists music video all the way across to their digipack and website. I felt that estelles front cover image best displayed the use the convention of having the artist face a dominant subject on the front of the album cover. Similarly I decided to have the composition of our artist in the middle of the frame and the most dominant subject in on the cover.

The main thing I wanted to take inspiration from Brandy’s album cover is the font and positioning of the text. I quite like how the artist name is large and spread across the cover followed by the

album name on the top right. I did not want to take the attention away from the artists face and so I decided to place the text behind the artist instead. In addition, I also chose to have the artist name

quite dominant on the album cover as a way of promoting the artist and letting the audience know who she is

THE WEBSITE

My mailing list subscription

The inspiration

When looking at conventions of a website – I realised that a lot of them had mailing subscriptions. This way, their audience are able to get a chance to have exclusive access to new photos, videos, songs and anything to do with the artist.

My promotion of the album

The inspirations

Similarly to Jessie J and Adele, I decided to follow the convention of promoting the artists recent/latest album. Usually the photo from their front cover is placed fairly at the top of the homepage including a hyperlinked button to download or buy the album

Another convention of artists website is information of tour dates followed by a link to by them. Just like Jess Glynn, I used ‘song kick’ to create a list of available dates so I could add it to my artist homepage

My tour dates