Can IoT Save the High Street?EVA PASCOE

Cybersalon.org/retailtechTheRetailPractice.com

1994Tokyo Paris Rotterdam

Manila Bangkok

Topshop.co.uk

First High Street Fashionwebshop in UK

More people but less High Street shopping 40,000 empty shops

12.5% UK vacancies on the High Streetover 25% closed for more than 3 years!

Consumers Shop Because it Makes Them Feel Good

3 out of 5 people shop in Retail Parks as easy parking saves time and £

Regent Street App- 95% of luxury goods is sold in stores and not online

Real -Time versus

Static Data

uses

• SITA Airport pilot

• iBeacon –based Personal Airport Assistant

• Prevents delays

• Offers when delays, fun stuff

• Relevance of offer and time/place

SITA airportplatform for all

Beacons -Hong Kong rollout

for gate alertstime to boarding, lounge directions,

RETAIL offers Inform + Entertain

• Conclusion

EET app uses Noise Sensors to build a venue profile and advise on waiting time for free table

War on PiratesFERRAGAMO

installs microchip in

bags readable from 4cm only

to verify the original brand for re-sale on Vestaire.com

Hunkemoller selects barcodes not RFID

High Street iBeaconRegistrar

Data Opt-In

Too many platforms

Not just vouchersGoogle Loc pilotPatents problemPrivacy nightmare

How to win?

Offer smart dataStick to big citiesAim at MillennialsFuture is about Hyper-convenience

Can IoT Save the High Street?Every little helps…