EuroEco 2010 Richard Hammond

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Marketing Green Travel

Tuesday 28 September 2010European Ecotourism Conference, Pärnu, Estonia

by Richard HammondChief Executive of greentraveller.co.uk

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• What is ‘green travel’

• Who are the green travellers?

• Marketing green travel

• The future of green travel

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Sustainability without the hot airby David Mackay

“This remarkable book sets out, with enormous clarity and objectivity, the various alternative low-carbon pathways that are open to us.”

Sir David King, Chief Scientific Adviser to the UK Government

“At last a book that comprehensively reveals the true facts about sustainable energy in a form that is both highly readable and entertaining.

Robert Sansom, EDF Energy

The author uses a potent mixture of arithmetic and common sense to dispel some myths and slay some sacred cows.

Lord Oxburgh, Former Chairman, Royal Dutch Shell

“To those who will not have the benefit of two billion years' accumulated energy reserves”

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1. Mainstream going greener – city breaks, winter holidays etc

1. Slow Travellers

3. Experiential tourists (including ecotourists) looking for low impact activities:

Trail walking/trekking

Cycling

Culinary/Cooking holidays

Cultural

Wildlife-watching

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2010 + The Ash Cloud

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Greenwashing

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The Green Travel List

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28.09.10

Marketing Green Travel

by Richard [email protected]

EuroEco 2010 Richard Hammond

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