EUHL2015_EN.PDF

European University Hockey Association

www.euhl.eu

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EUHA –The European University Hockey Association

The Association’s primary objective is the development of youth oriented sports activities and the promotion of ice hockey and other sports amongst college and university day study students. Improving the physical and mental capabilities pertaining to sport, physicality and furthermore the creation of conditions appropriate for quality education to be provided to the respective target group are key roles for the Association. The Associations other key aims includes the support for and the development of training and the pedagogical competences of its members. The Association is of the intention of additionally contributing to overcoming intercultural, information and communication barriers and cooperating internationally on a Europe-wide basis, supporting and participating in activities by civil associations, foundations and other communities

with similar objectives by establishing, organizing and managing the European University Hockey League (abbreviated as the EUHL).

About the EUHL

Everything started with the initial thought of pan European expansion through the creation of four divisions to save money and time – Eastern (Slovakia, Czech republic, Hungary, Austria), Western (Germany I, France, Belgium, The Netherlands), North (Sweden, Finland, Norway, Denmark) and South (Germany II, Austria II, Switzerland, Slovenia). Presently the EUHL consists of nine teams, but it is already assured that next year this number will be higher. The new applicants come from Slovakia, the Czech Republic, Austria, Sweden, Finland, Norway, Germany, United Kingdom, France and Hungary etc., accompanied by American Universities and associations from the USA.

Study the hockey and live your dream! www.euhl.eu

European University Hockey League

The future of hockey is in education.

Inspiring history

The American university system has more than 100 years of tradition behind it. Many an association provides hockey career building opportunities through the system university on amateur leagues such as the National Collegiate Athletic Association (NCAA), or the American Collegiate Hockey Association (ACHA). Another route leading to the NHL is through the Canadian Hockey League (CHL) professional junior league. Players from CHL do not have the right to play in the American university system, but those who do not find success in the CHL are only able to transfer to Canadian universities when they finish their professional junior carrier. “After the NHL draft I was offered the possibility to play in one of the CHL leagues where players chosen in the first draft round were, and my co-player Jaden Schwarts was drafted by St.Louis Blues and got the chance to succeed through university. I had seen the best players leaving to universities, so I asked myself - and of course I asked them too: what was better? Later everything started to make sense. It is an amazing idea - playing hockey and studying at the same time. You never know what is going to happen. I cannot know if I will achieve all my hockey goals yet. So, there will be always a back door open, and I will have other options. ”Radoslav Illo describes his decision for slovakprospects.com, after being drafted by the NHLA Anaheim Ducks. Many players who want to simultaneously study whilst playing hockey usually decide to play in amateur junior leagues. There is usually an

average of around 14 players per team in the USHL deciding whatever to sign a contract with the NHL or accept a full scholarship. Up to 99% of players decide to take scholarships instead because they know that the NHL will wait and that they gain more this way. When they reach a certain age and level of education they leave to universities which offer six different competitions under the auspices of the NCAA. But, there is a totally different situation in Europe, it is very complicated to be a full-time university or college student and play hockey simultaneously. This is the reason why many young players have to choose just one of these options.


From a thought to reality

The EUHL was established two years ago and it is managed by the EUHA (the European university hockey association). The league is based on amateur basis, meaning that players representing colleges and universities are not able to accept any gifts or salaries for

their hockey endeavours. They do not have contracts with professional teams, nor are they under any kind of commitment to hockey agents regarding representation. Players have to be ISIC or Euro 26 cardholders or have to possess specific confirmation from their university or college - one of which they have to make available during every game. The first condition under which a university can take part in this ambitious league is its willingness to play. “I met up with Jaroslav Straka, we approached many universities and they liked this idea. Many players cannot get to the first league or extra league teams, so after graduation most of these aspiring players usually quit playing. We would like to help them by fusing hockey with higher education.” Ľubomír Sekeráš.


The EUHL Project brings new possibilities

The main EUHL goal is to bridge junior and professional hockey. Until now, players ending the junior league have not succeeded among professionals, for instance; they are forced to quit their careers in the higher national league. Currently, players have a new possibility: to study at university or college and to play hockey simultaneously. This new possibility helps them improve their hockey skills and ameliorate their education. It is commonly known that some players mature a little bit later. There are a lot of junior aged players who want to continue playing and study at the same time. However, the possibilities to continue developing their hockey carrier are limited. On average, there are

around ten players from each junior team who

quit. To date there has been no system raising

their chances of bridging from the junior to the

professional league in Europe.

EUHL goals

The EUHL’s ambition is to offer a fusion of education

and hockey to young players. This program

would bring new players to the professional

hockey league and increase its quality and

competitiveness. If a player is not able to succeed,

they still have the possibility to find any other job

with the gained university diploma. For example; in

America there are companies specifically looking

for young hockey players with university diplomas.

Because this type of person is considered to be

responsible, self-assertive and mentally capable

of facing complex situations.

The future of hockey is in education. Study the hockey and live your dream! www.euhl.eu


The European University Hockey Association

The EUHL is the combination of a well-though-out athletic program alongside a solid schooling system, contributing to the growth and quality of life for all EU communities involved. For the 2014/2015 season, the EUHL has an “EAST Division” with nine university teams from three countries (the Czech Republic, Slovakia and Austria). With the projected growth, the EUHL has a vision of opening up the North, South and West divisions in Europe. With the increasing number of teams, this process is going to change and improve the level of hockey from year to

year. The EUHL is on the right path to creating a new physical culture including supporting and developing the interests of ice hockey, the hobbies of young people and improving physical and mental capabilities in the areas of sports and creating conditions for strengthening the health of young people. Competition format

The EUHL is endeavouring to expand on a Europe-wide level. The primary vision of this project is to have four divisions: East, West, South and North. divisions: East, West, South and North.


The EUHL motto

“It always seems impossible until somebody achieves it”

Nelson Mandela

WEST Division

NORTH Division

SOUTH Division

EAST Division

Avid supporters

Zdeno Chára (Boston Bruins captain)“It`s not always about playing hard but also playing smart” … Education is a for life”

Clement Jodoin (Montreal Canadiens coach)"The EUHL is a great concept to help us help kids”

Marián Gáborík (Stanley Cup 2013/2014 winner, Los Angeles Kings)“The EUHL is a great project for players who want to play hockey whilst studying, Education is important”



Promotion

Print media

In addition to promotion in national and regional print media, universities and colleges present partners in their magazines. This promotion is featured predominantly in sports sections of newspapers, EUHL print media, posters, billboards, citylights, bulletins, etc.

www.euhl.eu advertising

Our official webpage offers many possibilities for promotion, something which has already found great success among our partners. The EUHL's webpage has a high number of visitors. Our partners are offered online promotion after mutual consultation. The logos of our partners displayed in the Partners section.

Television

All EUHL games are regularly shown on the HUSTE.tv internet channel. Game reports and press conferences are an integral part of the sports news on public TV as well as many international private stations. School magazines create their own sports news studies, whereby a significant part of such features is made up of footage and interviews from EUHL games.

Radio

The EUHL has an exclusive contract with radio.sk online radio - which covers all of Slovakia and is additionally broadcast to other countries. This includes spots, programs and newsletters with the possibility to present EUHL partners.


Photography

There are photos taken at every EUHL game which are subsequently featured all over the print media, school magazines and websites and are published accompanied by articles pertaining to them. Moreover, these photos are published on the EUHL’s official website and on Facebook.

Player´s equipment

The EUHL offers promotion placement on the equipment of its players. Your advertisement appears on the equipment, team jerseys from the East division and in the near future could also be featured in the North, West and South divisions. This feature provides an attractive way to promote your company.

Banner promotion

This type of a promotion is an interesting way to present your company during games in hockey arenas. These banners are located along the ice and on the safety net, within the camera and spectator sightline.

The second promotion wave

The second wave includes placing these banners behind barriers - another attractive location from the point of view of cameras and spectators. Locations around the playing field are suitable for large-area advertising.

Game partners

EUHL partners are also provided with the opportunity of becoming “Game partners.” This partnership is based on promoting companies which support the game. For € 1000 we are able to promote your company in many ways:- Promotion on radio.sk- Promotion by commentator inserts during the game- Promotion on posters, citylights and in school magazines- Promotion at ice-hockey rinks- Promotion on official the EUHL webpage and on the respective team’s website- Access to the V.I.P. area- Promotion in many other forms, based on agreement with the EUHL


European University Hockey Association European University Hockey League

Study the hockey and live your dream! www.euhl.euThe future of hockey is in education.

www.euhl.eu

EUHL2015_EN.PDF

Documents

Transcript of EUHL2015_EN.PDF