Establishing Customer Trust Fit all the pieces to the puzzle Arlen Lara.
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Transcript of Establishing Customer Trust Fit all the pieces to the puzzle Arlen Lara.
![Page 1: Establishing Customer Trust Fit all the pieces to the puzzle Arlen Lara.](https://reader036.fdocuments.net/reader036/viewer/2022062716/56649e015503460f94aeb04b/html5/thumbnails/1.jpg)
Arlen Lara
Establishing Customer Trust
Fit all the pieces to the puzzle
![Page 2: Establishing Customer Trust Fit all the pieces to the puzzle Arlen Lara.](https://reader036.fdocuments.net/reader036/viewer/2022062716/56649e015503460f94aeb04b/html5/thumbnails/2.jpg)
Arlen Lara
Satisfaction v. Loyalty
• Customers seek different types of rewards• Relationship with company prospers on an
informal, more personal level• Customers will still switch – be prepared!
![Page 3: Establishing Customer Trust Fit all the pieces to the puzzle Arlen Lara.](https://reader036.fdocuments.net/reader036/viewer/2022062716/56649e015503460f94aeb04b/html5/thumbnails/3.jpg)
Arlen Lara
Customer Trust
• Ensure that customers feel their interests are placed first
• Make sure customer feels comfortable and at ease
![Page 4: Establishing Customer Trust Fit all the pieces to the puzzle Arlen Lara.](https://reader036.fdocuments.net/reader036/viewer/2022062716/56649e015503460f94aeb04b/html5/thumbnails/4.jpg)
Arlen Lara
The Three RsFramework
• Rapport• Reassure• Relate
![Page 5: Establishing Customer Trust Fit all the pieces to the puzzle Arlen Lara.](https://reader036.fdocuments.net/reader036/viewer/2022062716/56649e015503460f94aeb04b/html5/thumbnails/5.jpg)
Arlen Lara
Broad Framework
• Provide an interpersonal encounter at every level– Online - superior Web functionality– Phone– Vendor
![Page 6: Establishing Customer Trust Fit all the pieces to the puzzle Arlen Lara.](https://reader036.fdocuments.net/reader036/viewer/2022062716/56649e015503460f94aeb04b/html5/thumbnails/6.jpg)
Arlen Lara
Discover What’s Missing
• Prioritize the complaint process• Customer Service • Work as a team
![Page 7: Establishing Customer Trust Fit all the pieces to the puzzle Arlen Lara.](https://reader036.fdocuments.net/reader036/viewer/2022062716/56649e015503460f94aeb04b/html5/thumbnails/7.jpg)
Arlen Lara
Visualize the Goal