PENSACOLA 1450AM 101.1FMACCOUNT MANAGER: CASEY KUKTELIONIS

Does your business use advertising?∙ TELEVISION ∙ DIGITAL ∙ SOCIAL ∙ PRINT ∙ RADIO ∙ DIRECT MAIL ∙ OUTSIDE ∙

Why should your business advertise?

▪ Credibility

▪ Awareness

▪ Target Ideal Customers

▪ Complete Control

▪ Remind Current Customers

▪ Drive Word of Mouth

▪ Competition Advertises

▪ The average business loses 10 to 25% of its customers each year.

What is the #1 mass reach medium?

The #1 mass reach medium is…

▪ Radio reaches 93% of the population each week. TV is second at 87%.

▪ Most used in car device is AM/FM Radio 58%.

▪ 48% of adults 25 to 54 tune into the radio during the 9 to 5 workday.

▪ “Most Mobile” - Almost one of two people before they go on a shopping event are utilizing AM/FM Radio in some way.

▪ Radio drives word of mouth - heavy radio listeners generate 329 Billion word-of-mouth impressions annually. (Hint: This is more than TV viewers, print readers and internet users).

True or False? Millennials spend all of their time on their smart phones…

▪ FALSE - TV 34%, Radio 23%, Smartphones 20%

▪ More millennials listen to AM/FM radio each week than any other generation and has increased 6% in the last year alone.

▪ 67% of Millennials listening to the radio in the car are listening to the AM/FM radio, not streaming, using satellite radio or other services.

▪ The optimal media mix for Millennials is 71% traditional and 29% digital via the Advertising Research Foundation.

▪ Radio Advertising has the greatest influence on home improvement projects among 18-34 year olds vs. any other media ***including social network sites.

More Radio Boosts Campaign ROI

Reallocation of existing ad budgets

to give

Radio 20% share of spend

increases overall campaign

Return On Investment by 8X

Radio can help other Digital Channels

▪ 56.1% of digital ads are not actually seen by a human. – researched released by Google.

▪ Digital growth slowdown because of concerns around ad fraud and the growing us of ad blockers.

▪ Reach is a marketers first priority, Radio & TV deliver that reach.

▪ Digital is a fantastic conversion tool, the strength for radio is to reach a broad audience and build a relationship so at some point you can covert them.

Radio Ads Drive Action, Behavior, and Response

Radio’s Local AD Marketing Cred.

▪ “Radio knows more about promoting than any other medium. It’s the most creative medium. You understand how to reach and engage an audience.”

▪ Nearly one-third of small/medium businesses (31.6%) rated radio as “very” or “extremely” savvy when it comes to marketing, second only to broadcast TV (38%) and ahead of Cable TV (30%).

▪ Most small businesses who advertise on radio plan to remain on the airwaves, with 20% saying they’ll increase radio advertising and at least 50% will stay at current levels.

▪ #1 Media Brand in Sports

▪ #1 Overall Brand in Sports

▪ 98% Brand Awareness

▪ 88% of Americans are Sports Fans

▪ Male listeners spend an average of 8 hours, 10 minutes per week w/ ESPN Radio.

▪ Over 53.9% of MLB fans listen to sports radio weekly.

Live & Local

▪ 2 Live Shows Monday Through Friday

▪ -Sports Round Table w/ Paul Chestnutt,

joined by Heisman Trophy Winner,

Charley Ward.

▪ -The Drive w/ Chad Brillante

▪ -Live Friday Night High School Football

▪ -Live Ice Flyers Games

ESPN Radio Shows, Games & Programming▪ Alabama Football, Basketball,

Baseball

▪ New Orleans Saints

▪ NFL Games, Playoffs, Super Bowl

▪ Pensacola Ice Flyers, SPHL Champions

▪ Atlanta Braves

▪ Local High School Football & Athletics

▪ UWF Football & Athletics

▪ Mike & Mike

▪ Paul Finebaum

▪ Jim Rome Show

▪ Dan Le Batard w/ Stugotz

▪ NCAA Football Games & Bowl Games

▪ NCAA Basketball & March Madness

▪ MLB Games, Playoffs, World Series

ESPN Radio Pensacola has uniquely loyal listeners.

Effects of ESPN Branding

More Than Commercials▪ Relationships with Five Flags Speedway

, Pensacola Dog Track & Poker Room, Pensacola Civic Center, Captain Funs, The Ticket, Hill Kelly Dodge, and more

▪ Remotes, Watch Parties

▪ Community Events: Fishing Tournaments, Runs, Dodge Ball, Golf, Festivals and more

▪ Sponsorships, updates, live-interviews, event exposure

▪ Giveaways, promotions

One Size Does Not Fit All

▪ Flexible

▪ Customizable

▪ Creative

▪ Caring

Serving Sports Fans Anytime, Anywhere.