eScape – online audience profiling

A free service, offered by InSites Consulting to online media worldwide.

Content

About eScape

What is your benefit ?

What is our benefit ?

Research process

On-site recruitment of respondents

Flexible system of data collection

Reporting of research results

Portfolio planner

Media planning tool

eScape serves a variety of purposes

Technical implementation

About eScape

eScape is a free audience profiling solution,

offered by InSites Consulting to online media

worldwide

eScape aims at collecting tangible data on 3different levels through on-site surveys

Socio-demographical research Attitudinal research Behavioral research

The collected data is ready-to-use for marketing,

sales and planning purposes

What is your benefit ?

… as an ad network ?

Back up sales efforts with convincing figures

Enrich marketing with whitepapers, charts, reports, ...

Support media planning with a broad dataset for targeting

Create an added value for your publishers

... as a publisher ?

Measure site satisfaction and benchmark with the

competition

Use profiling insights to further optimize contents and structure for the audience

… as an agency or advertiser ?

Base media planning andy buying decisions on a large

range of profiling variables

Define target groups in great detail and find the best sites

and networks for the media plan

What is our benefit ?

… as a market research company ?

The possibility to release market reports based

on aggregated data

Recruit new members for our online research

panel by means of a double opt-in at the end of

the survey. People who subscribe can be invited

by us in the future to take part in other types of

market research projects, which we conduct for

clients as Coca-Cola, Sara Lee, Masterfoods etc.

Research process

On-site recruitment of respondents

Sample representativity...

...is guaranteed by built-in capping or capping set on ad server.

Non – intrusiveness towards visitors...

...thanks to a built-in cookie system, which ensures that the invite will not be

shown to people who have recently particpated OR rejected the invite on any site

using eScape.

High click-through rates...

...are achieved by branding the invite with the site logo and offering an incentive.

Upon their request, large partners can benefit from a customized survey layout.

Research process

Flexible system of data collection

Modular composition of the survey

Over 15 ready made question sets constitute the building blocks

of the survey.

Limited survey length

A rotation of the question sets limits the survey to max. 3 pages.

Specific research needs

A custom question set can be set up, to meet specific research

needs of a permanent or ad hoc nature.

Fixed structure

Page 1 covers socio-demographics & site satisfaction

Page 2 offers the following question sets in rotation: Automotive – the largest sector in online advertising Internet search – answering the question ‘what does my

audience use the internet for?’ Cross-Media – answering the question ‘which other media

does my audience consult?’

Page 3 can include different optional questions sets. Mobile, B2B, Travel, Sports, etc.If more than 3 optional sets are activated, these are put in rotation to limit the length of the survey

Demo material is available in the demo section of our portal site. Select country and click through on the different research themes, to get an idea of what the question set looks like.

Research process

Reporting of research results

Real time online reporting

Research results are available for analysis in an easy to use online

reporting tool.

Specific featuresAnalysis of data on network-, channel- or site level

Frequencies, comparisons, crossings

Benchmarking possibilities

Easy data exports into xls or xml

Easy export of visuals into png, pdf or jpeg

Demo material is available in the demo section of our portal site. Select country to get login and password. Then, log in to the reporting tool in the box on the left and try it out.

Define detailed target groups based on

Basic socio-demographical variables

Extended profiling variables

Portfolio planner

Check in your network which sites & channels offer the best

penetration for the defined target group

Portfolio planner

Media planning tool

A media planning tool

In some markets, InSites Consulting offers a media

planning tool to agencies and advertisers.

Data is only shared in this tool upon explicit

authorization of our partners.

The tool checks across the market which ad networks

can deliver the right audience with their sites &

channels.

eScape serves a variety of purposes

Sales & marketing

Include extended profiling data in your rate cards, media kits and sales presentations

Share your data in the media planning tool

Spot new sales opportunities by actively analyzing research results on the consumer profile of site audiences

Targeting

Get an overview of which sites offer the best representation of a certain target group

Website optimization

Data on site satisfaction can be used to further optimize content and structure of the site

The profiling insights can be used to create better engagement with visitors by knowing more about them

Technical setup

Technical implementation...

…is as easy as copy-pasting a snippet of javascript code in the source of any webpage or trafficking it through an ad server.

Account setup…

…can be completed after communication of the following details. Site URL

Label – the name of the website, as you would like it to appear in reporting

Partner ID – your unique ID in case you would like to traffic the script through your ad server

Country & Language – in case a site is available in several languages, please use separate rows

Category – (optional) describes the content of the site, to filter on category in portfolio & media planner

Targeting themes – choose per site, which optional question sets you would like activated on the 3rd page

A test case……is easily set up and a great way to make a quick evaluation of our service!

Some references

“InSites Consulting provides us with in-depth profiling information on nearly all sites of our European portfolio. Using InSites Consulting as a third party, we are able to provide more trustworthy and up-to-date information to the market and, as a result,

can deliver a better service to our site partners and advertisers. I am really impressed with InSites’ flexible attitude and the scope of services offered to us.”

Karina Curley - European Research Manager for AdLINK

“InSites Consulting provides us with in-depth profiling information on nearly all sites of our European portfolio. Using InSites Consulting as a third party, we are able to provide more trustworthy and up-to-date information to the market and, as a result,

can deliver a better service to our site partners and advertisers. I am really impressed with InSites’ flexible attitude and the scope of services offered to us.”

Karina Curley - European Research Manager for AdLINK

“I must say, I´m deeply contented with your service. Set up and interpretation of the survey is really easy and the support is great ;-)It´s nice to hear that you involve your partners to improve your service.”

Jörg Schriefl - Marketing Manager for Hi-Media Germany

“I must say, I´m deeply contented with your service. Set up and interpretation of the survey is really easy and the support is great ;-)It´s nice to hear that you involve your partners to improve your service.”

Jörg Schriefl - Marketing Manager for Hi-Media Germany

Sam BertelootManaging Partnersam@insites-consulting.comTel. +32 9 269.16.05Mobile +32 496 23.29.21

Veerle Van HoeckeBusiness DevelopmentVeerle.vanhoecke@insites.euTel. +32 9 269.14.31Mobile +32 484 925 666

Evergemsesteenweg 195B-9032 GentBelgiumTel. +32 9 269 15 00Fax. +32 9 269 16 00

Regus Rotterdam BrainparkLichtenauerlaan 102-1203062ME RotterdamThe NetherlandsTel. +31 10 204 56 71Fax. +31 10 204 55 55

London & Geneva offices planned for 2009!

info@insites.euwww.insites.eu