ERP Awareness Marketing

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ERP Awareness and Marketing

April 2011


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Proprietary Information and Non-disclosure Reminder

The information contained in this presentation is proprietary to ERP (The European Recycling Platform),and is offered in confidence with certain slides consisting of ERP Confidential Information, subject to theterms and conditions of a Non-Disclosure Agreement.

The information contained is to be handled accordingly with ERP’s policy handling this classification of

information.

ERP makes no warranties regarding the accuracy of this information. ERP does not warrant or representthat it will introduce any service to which the information relates. It is presented for evaluation by therecipient and to assist HP on defining service direction.

• Do not remove an classification labels warnin s or disclaimers on an slide or modif this resentation

to change the classification level.• Do not remove this slide from the presentation.

• The only warranties for ERP services are set forth in the express warranty statements accompanyingsuch services. Nothing herein should be construed as constituting an additional warranty. ERP shall notbe liable for technical or editorial errors or omissions contained herein.

• The information contained herein is subject to change without notice .• All service comparisons herein between ERP and Others’ services are of comparable services in the

reasonable opinion of ERP.

• All questions regarding services not offered by ERP should be directed to such other parties


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ERP events in Europe

ERP France http://www.erp-recycling.fr/index.php?language=en


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Ireland- Toy story 3 andBe free recycling days


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Ireland – Electric picnic


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ERP Spain – The Educational bus in collaboration with othercompliance schemes


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ERP UK Videos http://www.erp-recycling.co.uk/index.php?content=1017


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Il Ciclo del Riciclo Exhibition- roadshow

ERP Italy participated to the 2010 editionof " Il Ciclo del Riciclo", an itinerantexhibition, during both the Monza andConcorezzo stops. This exhibitionrepresents an important occasion for thecitizens who thus have the opportunity ofbetter understanding and discovering thelife-cycle of the materials that make up oureveryday objects, finding out more on theirpossible use if collected separately. Animportant feature of the exhibition were

Monza: 20th-27th MayConcorezzo: 2nd-8th Oct

gu e ours organ ze pr mar y or

schools, offering young people theopportunity to understand and investigatethese issues through simple examples.

ERP Italy was present at the exhibitionwith a section on WEEE and Battery

waste, explaining simply and clearly thelife cycle of these products and theenvironmentally correct behavior thatevery citizen should follow with regards tothem.


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HP environment day celebrations9th & 14th June 2010

Special HP employee take-back event and speaking opportunity during theirEnvironment day event


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Toy Story 3 event: 19th June 2010

On 19 June 2010, in five Italian squares a special collection of toys took place and a significantnumber of toys in good state was collected and given to the Association “Vola nel cuore”, whichdistributed them at Christmas to the hospitals and kindergartens all over Italy; furthermore, a goodquantity of WEEE contained in those toys was collected and later conveyed to the nearbytreatment plants and put in the proper treatment/recycle cycle.Through the delivery of an information brochure it was then possible to interact with the childrenexplaining ERP’s activities and giving them some relevant suggestions for a proper environmentalbehaviour. This leaflet together with vouchers were given to all those handing in their toys.


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Toy Story 3 event: 19th June- pics

Five cities: Milano, Bologna, Florence, Rome & Bari


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The ERP teacher’s kit


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The European Recycling party

AwarenessAwareness

1 Million1 Million reasonsreasons toto celebratecelebrate

Nearly 7000 attendees!Nearly 7000 attendees!


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European Recycling Party-23 nov

Facebook/Twitter/Web

Posters

Promocard

Press release

E-invites

Radio


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European Recycling Party-

Free music and entertainment!

foto di Masiar Pasquali www.masiarpasquali.it


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ERP Recycling Picnic – summer event -1

Campaign Description

To hold a Family Fun Summer take-back event – bring back 5 electrical items and

receive tickets to enter the ERP Recycling Picnic

The event could be held at a park/community square - take-back event in the car park

The Picnic would be a family orientated event with activities for different ages – Could

have a recycling art workshop for children and a local artist; a recycling talk with a

leading environmentalist for adults; stands with local produce, member stalls;

community games; carnival theme; puppet show on recycling messages; treasure

hunts, sports day activities

Timing

Summer months


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ERP Recycling Picnic – summer event - 2

Campaign Objectives

To increase awareness of WEEE and Waste battery Recycling amongst families

Increase word of mouth of Recycling/ERP at a community level

Link in with local authority – competition to host the picnic in their region

Link in with existing take-back programmes – HP, Apple, Recycling days

Increased sponsorship possibilities

To raise awareness of ERP and create PR opportunities for ERP

Target Audience

Families

Local Government, Local authorities, Members, Press to be invited to participate


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ERP Recycling Picnic – summer event - 3

Key Messages

The aim of ERP’s Recycling Picnic is to raise awareness amongst families of the

importance of recycling unwanted electronic goods

Research indicates that the average thirty year old couple has thirty electrical and

electronic products in their household

Instead of hoarding broken, unused hair straighteners, gaming and computer

equipment, mobile phones and chargers, ERP is encouraging XX community to

declutter and recycle at the ERP Recycling Picnic

ERP Recycling Picnic is a progression of the Recycling Party campaign

Offer to encourage participation

Free family oriented summer entertainment

Founding partner /member sponsorship for prizes

ERP Awareness Marketing

Documents

Transcript of ERP Awareness Marketing