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Erin Pressley - Dodging Disaster
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Transcript of Erin Pressley - Dodging Disaster
PUBLISHERS’CONCLAVE
2017 LANE PRESS
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Dodging Disaster
Erin Pressley
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About Me, NACS
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NACS Media
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It Started With a Hurricane…
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…Her Name Was Katrina
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October 2005: The NACS Show
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Monumental Feat
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Lesson Learned
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NACS Magazine
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NACS Advertising: 2006
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Needed to Evolve
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NACS Advertising: 2010
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Not So
Fast
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Yet Another Storm
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Taming the Beast
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Buy-In
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The (dreaded) Board Meeting
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The Book That Saved the Magazine
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Rethinking the Economic Engine
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Defining Great
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Building Momentum
(aka the flywheel)
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It Worked!
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Growing the Team
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Finding the Right Tools
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Perpetual Storms on Our Horizon
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Selling with Handcuffs
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Partnering with the Competition
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Circulation
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Advertising: Today
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Still No. 1
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Content: Today
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Branded Content
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Guardrails
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Future Growth
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Storms Coming
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What’s YOUR Storm?
• Divide into groups• Come up with solutions• Share with everyone
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