Erin newby
10
Brand Target Audience Objective Challenge Digital Marketing Campaign: “Street Dreams” Erin Newby
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17-Oct-2014 -
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Transcript of Erin newby
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Brand Target AudienceObjectiveChallenge
Digital Marketing Campaign: “Street Dreams”
Erin Newby
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brand campaigntarget audienceobjective
Levi“Street Jeans”16-23 year olds in an urban settingTo have a more consumer involved digital campaign which
associates fun and social media synonymously with Levi.
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Brand CampaignTarget AudienceObjective
big idea
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target
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Brand CampaignTarget AudienceObjective
campaigncampaign
#streetjeans
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Brand CampaignTarget AudienceObjective
strategy
Content
Targeted Communication Content Distribution
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Brand CampaignTarget AudienceObjective
tactics
Social Media
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continuing the
campaign
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budget
$40 billion
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Thank You!