Eriksen chevy buick 2009 aaa aggressive driving research update
Eriksen chevybuick 2009 aaa cell phones and driving research update
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Transcript of Eriksen chevybuick 2009 aaa cell phones and driving research update
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
Cell Phones and Driving:
Research Update
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
AAA Foundation
• Established in 1947
• 501(c)(3) Not-For-Profit
• Research affiliate of AAA/CAA
• North American Focus
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
Mission
• Identify traffic safety problems
• Foster research that seeks solutions
• Disseminate information and
educational resources
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
Funded through the generosity of
and its members
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
Two surveys used
in this analysis:
• 2008 Traffic
Safety Culture
Index
• CARAVAN
omnibus survey
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
What’s the Problem?
• As of Dec 2007, 84% of U.S. population or 255 million
people were cell phone subscribers The 2.1 trillion
minutes used talking reflects a 300% increase from
2000. (CTIA-The Wireless Association)
• Approximately 11% of drivers were using hand-held or
hands-free phones while driving at any given moment
during the day in 2007 (NHTSA)
• Studies looking at phone records of crash-involved
drivers have reported phone use while driving increases
the risk of an accident by a factor of 4.
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
The Research
AAA Foundation’s Traffic Safety Culture Index• Nationally-representative telephone survey of U.S. adults
ages 18+
• Conducted from October 25, 2007 through January
10, 2008 by NuStats, LLC
• Surveyed a random sample of 2,509 U.S. adults on a
variety of traffic safety issues, including cell phone use
while driving.
Opinion Research Corporation’s CARAVAN• Nationally-representative cost-shared omnibus telephone
survey
• Surveys conduced from September 4 through September
8, 2008 included questions from the AAA Foundation on
cell phone use while driving.
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
Survey Results
Both surveys found more than half of all drivers
admitted talking on a cell phone while driving in
the past 30 days, specifically:
• 53% of drivers (TSC Index) and 61% (CARAVAN)
report talking on a cell phone while driving at least
occasionally
• 16-17% (both surveys) report doing this regularly
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Younger Drivers
• Surveys indicated that younger drivers are more
likely to use a cell phone while driving the oldest
age groups…
• …but it’s not just young drivers.
• Drivers aged 25-34 had highest rates of any cell
phone use (TSCI) and of regular cell phone use
while driving (both surveys)
• Over half of drivers aged 45 to 54 reported using
cell phones while driving at least occasionally (both
surveys)
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
Rates of Driver Cell Phone Use by Age
*Full bar = any usage Shaded portion = often or very often
**Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
Text Messaging while Driving
Both surveys found that a significant minority of
people admit reading or sending text messages
or emails (hereafter “text messages”) while
driving:
• 14% of drivers (TSC Index) and 17% (CARAVAN)
report text messaging while driving at least
occasionally
• 3% (both surveys) report doing this regularly
• Young drivers (ages 18-24) were by far the most
likely to do this
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
Text Messaging while Driving by Age
*Full bar = any usage Shaded portion = often or very often
**Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
“Do as I Say, Not as I Do”
• TSC Index survey found that 83% of
drivers felt that drivers using cell phones
was a serious problem But 46% of
those same drivers later admitted to
using a cell phone while driving!
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
People think hands-free is safer
(It isn’t)
• 2 out of every 3 drivers* think that using a
hands-free cell phone while driving is safer
than using a hand-held phone...
• …BUT virtually all studies have found that
using hands-free phones while driving is no
safer than using a hand-held cell phone.
*Based on data collected in the CARAVAN survey
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
“Too many Americans are driving around with a
false sense of security that hands-free devices
are somehow safer, which could be a deadly
mistake.”
-J. Peter Kissinger, AAA Foundation President & CEO
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
To view the full “Cell Phones and
Driving: Research Update” report or
find other information about traffic
safety culture, go to
www.AAAFoundation.org.
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
The AAA Foundation for Traffic Safety
is a 501(c)(3) public charity located in
Washington, DC that is dedicated to
saving lives and reducing injuries.
It is supported by donations from
AAA/CAA Clubs, AAA/CAA
members, and other organizations
associated with AAA/CAA.
At Eriksen Chevy-Buick we care about your safety. Please drive safe.
To learn more about driving safe and
choosing a protective automobile, visit
www.eriksenchevybuick.ning.com
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