Eriko Hondo KDDI Corporation March 17, 2003 3G Service Launch using CDMA2000 1x in Japan.
Transcript of Eriko Hondo KDDI Corporation March 17, 2003 3G Service Launch using CDMA2000 1x in Japan.
Eriko HondoKDDI Corporation
March 17, 2003
3G Service Launch using CDMA2000 1xin Japan
© 2003 KDDI Corporation2003/3/17/Page 2
What is 3G Mobile ?What is 3G Mobile ?
© 2003 KDDI Corporation2003/3/17/Page 3
Service QualityService Quality
Multimedia TerminalMultimedia Terminal
’80s ’90s ’00s
3G ( 2001 ~)
MultimediaCDMA2000W-CDMA ( UMTS )
cdmaOneGPRS
2G
Digital(voice)
GSM, PDC,D-AMPS
Commodity
AnalogAMPS, TACS,
NMT, NTT Hi-Cap
For VIP
1G
What is 3G Mobile ?
© 2003 KDDI Corporation2003/3/17/Page 4
CDMA2000 1x Service launch
cdmaOne: operated in 32 countries CDMA2000 1x: launched in 8 countries, examined in 12 countries
Japan, Korea*
America*, Canada*
MexicoBrazil, Chile, Puerto Rico
Venezuela, Jamaica, Dominica
RumaniaRussia, Ukraine
South America
Europe
China*, Taiwan, Thailand, Vietnam, Indonesia, Australia*, NZ*Asia, the Pacific
North America
* International roaming countries with cdmaOne system (as of August, 2002)
© 2003 KDDI Corporation2003/3/17/Page 5
W-CDMA Service launch
W-CDMA: operated only in Japan (NTT DoCoMo 、 J-PHONE ) : examined in other countries : be delayed launch in Europe
JapanKorea, Singapore
North AmericaAmericaUK
Germany, Italia, France, Spain, Sweden, Finland, etc.
Asia, the pacific
Europe(lead-time)
© 2003 KDDI Corporation2003/3/17/Page 6
3G Service launch in Japan3G Service launch in Japan
© 2003 KDDI Corporation2003/3/17/Page 7
Japan’s Mobile Subscriber Growth
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
92 93 94 95 96 97 98 99 00 01 02 03
No
. o
f S
ub
scri
ber
s (x
1000
)
end March of Year
end February 200374,369 K
cdmaOne/CDMA2000 1x
13,649K
PDC60,517K
W-CDMA201K
PDC
Analog
cdmaOne/CDMA2000 1x
W-CDMA
/February
© 2003 KDDI Corporation2003/3/17/Page 8
Mobile Internet Subscriber GrowthN
o.
of
Su
bsc
rib
ers
(Mil
lio
ns)
Date (End of Month)
0
5
10
15
20
25
30
35
40 i-mode
36.93M
EZweb
12.13M
J-Sky
11.88M
Note: The number of subscribers for EZweb or i-mode is counted based on the paid contract, while that for J-Sky represents that of browser enabled phones.
12.72M
in total60.95M
479% in 32 months
Since ‘99/02
Since ‘99/04
© 2003 KDDI Corporation2003/3/17/Page 9
CDMA2000 1x
Subscribers
Penetration of Mobile Internet Service
in CDMA 2000 1x
92%
5,891,900
(end February 2003)
82%
TotalMobile
Subscribers
74,368,600
© 2003 KDDI Corporation2003/3/17/Page 10
CDMA2000 1x’s Data ARPU
1,060 1,1403,130
1,1902,300 1,2302,160
7,077 6,840
7,290
6,7507,310
6,5207,080
0
2,000
4,000
6,000
8,000
10,000
12,000
AR
PU
(JY
E)
(cdmaOne/CDMA2000 1x)
Voice
Data
CDMATotal
1xOnly
Total
CDMA2000 1xOnly
Total
2001/Q1 2002/Q2 2002/Q3 2002/Q4
© 2003 KDDI Corporation2003/3/17/Page 11
3G Subscriber Growth in Japan
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
01/10 01/12 02/2 02/4 02/6 02/8 02/10 02/12 03/2
No
. o
f S
ub
scri
ber
s
Month
3G Totalat end February
20036,093,300
CDMA2000 1x (KDDI)5,891,900
W-CDMA(NTT DoCoMo,
Vodafone)2,014,000
CDMA2000 1x
W-CDMA
The number of subscribers surpassed 6 million in February, 2003
© 2003 KDDI Corporation2003/3/17/Page 12
Drivers to au’s Success of CDMA2000 1x Launch~ ~ CDMA2000 1x & EV-DOCDMA2000 1x & EV-DO ~~
© 2003 KDDI Corporation2003/3/17/Page 13
Movie Mobile & GPS Mobile ・・・・ ezwebmulti(WAP2001)/ezplus/ezmovie/eznavigation
Movie Mobile & GPS Mobile ・・・・ ezwebmulti(WAP2001)/ezplus/ezmovie/eznavigation
1st STEP ( 2001 )
CDMA2000 1x ・・・・ 144kbps(best effort)/high-speed ezweb serviceCDMA2000 1x ・・・・ 144kbps(best effort)/high-speed ezweb service
2nd STEP ( 2002.4 ~)
CDMA2000 1xEV-DO ・・・・ 2.4Mbps(best effort)/high-speed & high-volume data transmission in reasonable price
CDMA2000 1xEV-DO ・・・・ 2.4Mbps(best effort)/high-speed & high-volume data transmission in reasonable price
3rd STEP ( 2003 Autmn ~)
“au” Business Strategy - Toward 3G Mobile
© 2003 KDDI Corporation2003/3/17/Page 14
• Launch April, 2002(Major several cities in Japan)
• Coverage– the end of July 2002 :
• 917 cities in 44 out of 47 prefectures– the end of September 2002 :
• 90% of Kanto, Cyubu and Kansai Area• 85% of all over Japan
– the end of December 2002 :• 90% of all over Japan
Upgrade existing equipment of cdmaOne
- enabling rapid roll-out at low cost
CDMA2000 1x Coverage Completion
© 2003 KDDI Corporation2003/3/17/Page 15
CDMA2000 1x cdmaOne
around 100g around 100g
200 hours 200 hours
weight
battery life time
144kbps (data)MovieGPS
Digital Camerascreens on 2 sides
etc.
64kbps (data) - △--
feature
10,000 ~ 20,000 Yen
10,000 ~ 20,000 Yen
price
Operational stability same as for cdmaOne
plus new features
Terminal Specification
© 2003 KDDI Corporation2003/3/17/Page 16
CDMA2000 1x Advantage: Backward Compatibility with cdmaOne
cdmaOneBTS
cdmaOne Handset
cdmaOne - mode
CDMA2000 1x BTS
CDMA2000 1x Handset
CDMA2000 1x - mode
(i) graceful 1x network rolloutwithout service area shortage
・ continued use of existing handsets without any service degradation
cdmaOne - mode that enables;
© 2003 KDDI Corporation2003/3/17/Page 17
Movie-mail KeitaiAmusement Movie-mail Keitai
A5302CA by CasioHigh-performance Movie-mail Keitai
A5303H by Hitachi“Chaku-Uta”-capable “Chaku-Uta”-capable
•Add a message to an original video image
•Smooth and beautiful video images
© 2003 KDDI Corporation2003/3/17/Page 18
Color Sub-display GPS-Keitai
A3013T by Toshiba
GPS Keitai
Replaceable-Cover GPS-Keitai
A3014S by Sony Ericsson
• More accurate location-based services
• Practical applications - vehicle-mounted navigation systems, emergency notification service.etc.
© 2003 KDDI Corporation2003/3/17/Page 19
Movie demonstration- CDMA2000 1x
etc.Music
Education
Movie
Sports
© 2003 KDDI Corporation2003/3/17/Page 20
IP-based packet transmission at high-speed (max. 2.4Mbps) in downlink - offering wireless solutions for Internet access to both consumer & enterprise marketsCompatibility with CDMA2000 1x in spectrum usage and base station topology - enabling rapid rollout by overlaying CDMA2000 1x networkSimple IP-based network architecture - minimizing CAPEX
EV-DOEV-DOPDAPDA
PCPC
ITS/Telematics systemITS/Telematics system
Digital CameraDigital Camera
Game ConsolesGame Consoles
CDMA2000 1x EV-DO
© 2003 KDDI Corporation2003/3/17/Page 21
Household Network
・ SOHO・ B to C
・ Communication through Mobile Internet・ Notification of robbery
Personal Use
Intranet and Extranet
Intra-automobile Network
“Ubiquitous Society”, Anytime, Anywhere, Any Information
• Fleet management• Freight management
Car Multimedia for Personal Use
・ Schedule・ e-news paper
www.kddi.com
Thank You