Ericsson for tech week 250516
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Transcript of Ericsson for tech week 250516
Ict: digitally transforming lives
Maria BouraHead of Strategy, Marketing & CommunicationsSouth East Europe
Tech Week, Bucharest | © Ericsson AB 2016 | Page 2
https://play.ericsson.net/media/t/1_xgeemhk5Networked SocietyOur Vision
https://play.ericsson.net/media/t/0_jydwlq1d
Tech Week, Bucharest | © Ericsson AB 2016 | Page 3
Tremendous pace of change
1900 20102000
10
30
50
15 years26 billion connected devices
25 years 5 billion connected people
100 years 1 billion connected places
20
40
Con
nect
ions
(bill
ions
)
2020
Our vision50 billion connected devices
ASF | Autolitano | © Ericsson AB 2016 | 2016-04-04 | Page 4
INSTALLATION TRANSFORMATION
MOBILITY BROADBAND CLOUD
at an inflection pointThe 5th technology revolution
Industry winners New winners
Innovation focused
Across business &
society
Extensive impact
Efficiency focused
Verticalindustry
logic
Narrowimpact
+ +
Tech Week, Bucharest | © Ericsson AB 2016 | Page 5
Source: Ericsson, AD Little
80 jobsAre created for every 1000 broadband connections
Positive ripple effect
+1%GDP growth for +10% increase in broadband penetration
-15%Global CO2 emissions reduction from smarter use of ICT
Source: Ericsson, GeSI
Source: GeSI, Ericsson
Tech Week, Bucharest | © Ericsson AB 2016 | Page 6
EMERGING consumer behaviors
50% use multiple social networks and 1 in 3 participate in the sharing economy
20% of 1619 year olds watch more 3 hours of YouTube every day
50% of smartphone owners think they will be able to talk to household appliances in the near future
55% of smartphone users believe sensors will be embedded into building materials
86% would use personalized commuting services if they were available
60% are interested in a disaster app that provides reliable, verified information
Sorce: Ericsson Concumer Lab 10 hot consumer trends 2016 (a selection of)
Tech Week, Bucharest | © Ericsson AB 2016 | Page 7
The Digital Transformation
Tech Week, Bucharest | © Ericsson AB 2016 | Page 8
Industry Transformation
HEALTH
WELLNESS
EDUCATION
LEARNING
MEDIA
CULTURE
TRANSPORT
MOBILITY
BANKING
TRANSACT
UTILITY
FUNCTION
RETAIL
EXCHANGE
UBER AIRBNB
Tech Week, Bucharest | © Ericsson AB 2016 | Page 9
ACCELERATING THE NETWORKED SOCIETY
Cloud, Internet of Things and 5G accelerate the Networked Society
Agility
Ecosystem
Innovation
Growth
Efficiency
Tech Week, Bucharest | © Ericsson AB 2016 | Page 10
How cloud transforms businesses
Optimized processes
Fasterdevelopment
of newfunctions
Flexibledelivery of
media content
Fast information
sharing
Security updates
in the cloud
Agility and flexibility by virtualizing functions
Tech Week, Bucharest | © Ericsson AB 2016 | Page 11
Internet of thingswe are just at the beginning
Source: Gartner Group
ConsumerElectronics
Utilities Wellness Infrastructures
Smart CitiesAgriculture &Environment
ProcessIndustries Retail Banking Automotive
Transport
CONNECTIVITY
$1.9TRILLION
Predicted value-add of IoT across sectors in 2020
Accelerating IoT | Commercial in confidence | © Ericsson AB 2015 | 2015-08-26 | Page 6
Tech Week, Bucharest | © Ericsson AB 2016 | Page 12
MASSIVE NUMBER OFCONNECTIONS
DIVERSE USE CASEREQUIREMENTS
COST, BATTERY LIFE AND COVERAGE
Key challenges
Tech Week, Bucharest | © Ericsson AB 2016 | Page 13
USE CASES
SMART VEHICLES,TRANSPORT
BROADBAND AND MEDIA EVERYWHERE
SENSORSEVERYWHERE
INTERACTIONHUMAN-IOT
CRITICAL CONTROLOF REMOTE DEVICES
INFRASTRUCTURE, MONITOR AND CONTROL
Tech Week, Bucharest | © Ericsson AB 2016 | Page 14
SHAPING THE NETWORKED SOCIETY
ADVANCE SOCIETY THROUGH SUSTAINABLE DEVELOPMENT
TRANSFORM INDUSTRIES TO DELIVER MORE VALUE
EMPOWER PEOPLE THROUGH TECHNOLOGY
Tech Week, Bucharest | © Ericsson AB 2016 | Page 15
Ericsson at a glance
Subscribers managed by us
Subscribers supported by us
Services professionals Employees
Countries with customers
R&D Employees
Patents
In R&D
Net Sales
NetworksCreate one network for a million different needs
ITAchieve business agility with transformative IT
MediaDelight the TV consumer every day
IndustriesConnect industries for business acceleration
$33 bilion
180
118,00065,000
2.5 billion
1 billion37,000
25,700
$5 billion
Tech Week, Bucharest | © Ericsson AB 2016 | Page 16
https://www.youtube.com/watch?v=I9L79_xEQ-U