www.ecell.co.in

Empowering the Entrepreneur in You!!

IN THIS INTERVIEW, Vipul shares his journey from being a youngster in love with films to dropping out of

college to join the Indian Navy, to becoming one of the most admired scriptwriters in Bollywood.

Q: In spite of your love for films, you dropped out of college to join the Indi-an Navy. Why?When I completed high school from Va-pi, a small town in Gujarat, a few of my friends were going to Madras to study and I tagged along. In my third year, I realized that I was not happy with what I was doing. I had a love for films, and Madras was a hub of film making. But, the thought of making it a career never occurred at that time. It was a thirst for adventure that propelled me to join the Indian Navy.Q: When and how did you decide to pursue a career in film writing?

While in the Navy, I used to write short articles for our Navy magazine. One of my Divisional Officer knew someone who was a published author and after he introduced me to her, she thought me the fundamentals of writing. Once my short service tenure was up, I decided to take up writing as a career. However, because I was married

“Nothing is impossible provid-

ed you know your limitations

and your strengths.”

with a child on the way, I landed a job in Wipro Technologies.Q: What inspired you while writing the script of IQBAL?Iqbal  was  originally  written  as  a  story about a hockey player. There was a Junior Hockey Player called Rajiv Mishra who was once known as The Tendulkar of Hockey because of his talent and by the time he was 25 he was a washed out alco-holic due to various reasons. Today he is a ticket collector at Varanasi station. Iqbal was inspired by his story.Q: Can you tell us a bit about your recruitment consultancy firm – eBiz In-dia?After Iqbal, I signed a couple of more movies and very soon realized that writing

is at the most a part time job. When I was looking for something to do in my spare time, I remembered the trouble we had in Wipro while closing some Spanish Open-ings. I thought of starting a consultancy firm specializing only in Foreign Lan-guage Jobs. Wipro was my first client and then slowly, I signed up others. Today, most of the companies in India who need a Language Specialist hire through us. Tata Consultancy Services, Hexaware Technologies, Reliance, Siemens, are a few clients.Q: You’ve been a Navy man, an IT professional, a film writer and an en-trepreneur. Tell us one key thing that you learned from each of these profes-sions.Exploring your options is a good idea when creative vision is not threatened by financial insecurity. It is very difficult to create something if your mind is occupied with mundane and routine matters. Noth-ing is impossible provided you know your limitations and your strengths.

About eBiz India:  eBiz  India  is  India’s only recruitment consultancy that special-izes in Foreign Language jobs. They pro-vide complete language solutions to both corporates and an emerging pool of candi-dates who can speak a foreign language.

Courtesy:www.nagpurentrepreneurs.com

JACK OF ALL TRADES AND MASTER OF SOME!BY VIPUL RAWAL, THE FOUNDER OF EBIZ INDIA

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Henry Ford used to work for Thomas Edison. He founded two companies before settling on Ford. His first company went bankrupt after just two years, and he left the second company after just one year. However, the second company became Cadillac later on. His third company, founded in 1902, was called Ford & Malcomson, Ltd.

He was unable to pay the bills for parts in his third company, but some investors agreed to put money in the company, and it was renamed as Ford Motor Co. This is the company name in the first logo of 1903. The 1909 logo, which has a similar font as today’s logo was borrowed from Childe Harold Wills, who had made this font for his business card. Continued on Pg 3

An idea + PLANNING + Little Common Sense = Money in YOUR Pocket. Surprised? Perhaps we need

to add vision, resources, business management and some other factors to the left side of this equation. But

the truth is, as long as there’s money in the result, we could add

innumerable more factors and the equation would still have an

uncertainty clause. It’s just the matter of whether or not an

entrepreneur is equipped to tackle those uncertainties.

Ever heard of successful businesses being founded on just a simple idea and rock solid planning? To the 21st century aspiring entrepreneur that

may sound like an urban myth. But the fact of the matter is, one does not

need limitless wealth or supreme power to get to the top. The recipe is simple and the ingredients required

are few. In this issue of EqWitty, we explore the effortless yet effective strategies

of such booming businesses that have kept their motive as simple as customer satisfaction and employee empowerment. Insight into the ‘do

MORE with LESS’ strategy of smart multinational corporations that have gone green, the legacy of a man who

established one of India’s most prominent cooperative bodies, and an age old need for food converted

into a profitable startup in a hostel… Read it all!

-TEAM EQWITTY

People,Planet and Profit…By: Meghana Ghodekar, KJSIEIT, Mumbai

Sustainability implies solidarity, a search for the common good. Sustainable entrepreneurship means leading your business in a way that does not compromise the ability of the future generation to meet their own needs. Such organisations use ideas and technologies which deliver more value to the customers at less cost, which are eco-friendly and at the same time profitable to their own businesses. The Triple Bottom Line (TBL) also known as “People, Planet and Profit” is a concept aimed at achieving sustainable entrepreneurship.

There is an increased adversity in the globaleconomic environment. The recession has made Western middle-class consumers far more cost- conscious. In the coming decades the biggest business opportunities will come from many rapidly expanding and emerging markets from the east. At such times when the global economicaxis is shifting inexorably eastwards, organisations need to keep in mind the requirements of their consumers in these economies. People from emerging economies may be low earners but they are high yearners – they expect a lot more value for every penny they spend.

There is also an accelerating scarcity of natural resources like oil and water. Because ofshortage of supply of these natural resources companies are motivated to identify more efficient ways of using renewable energy. Also, more and more number of consumers around the world are now becoming environmentally conscious.

In such an adverse situation sustainableentrepreneurship is the burning need of the hour. Because sustainable entrepreneurship is essentially “Doing more with Less”. Businesses around the world should rethink how they address the needs of their value-conscious customer. For instance, in 2010, KPIT Cummins Infosystems, an Indian engineering and IT service provider, unveiled Revolo, a low-cost plug-in parallel solution for cars. By installing the Revolo kit the cars which run on gas can be converted cost- effectively into fuel-efficient high performance hybrids. It boosts fuel-efficiency by atleast 35% and reduces greenhouse gas emissions by atleast 30%. Also the Revolo system costs 80% less than other hybrid car options.

It can be summed up that Revolo transformsa gas-guzzling car into an environmentally mindful,fuel-efficient,high-performance hybrid. Also with Revolo car owners get more value at less cost. Currently KPIT Cummins is negotiating with several US and European carmakers who are eager to incorporate Revolo as a standard feature in their cars. Revolo is a perfect example of the philosophy of “People, Planet and Profit”. One can come up with many excuses to prove how sustainable entrepreneurship is impractical. Revolo is the answer to them and as Theodore Roosevelt said “All the resources we need are in the mind”.

EQWITTYSPEAKS...

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In 1912, the Ford logo was given a complete makeover, as compared to the earlier simplistic design. When a car was launched in 1927, called Model A, the famous blue oval was introduced in the logo. This was the shape and color, on which all future Ford logos have been made. The company has experimented with

different shape going from ellipse to circle, and even a diamond like shape in 1957. The 1976 logo was essentially, the last major change in the symbol, and is very similar to their current logo. Finally, in 2003, the company released a new logo, which came to be known as “Centennial Blue Oval”.

~Audit: Independent assessment of a company's accounts and re-cords.

~B-Plan: A model or a road map that indicates the structure and functioning of a business idea, and the plan for reaching its goals.

~Capital: Sum of money bor-rowed from a lender/bank to es-tablish a business.

~Inflation: The term used to indi-cate a general increase in prices.

~E-Commerce: Business con-ducted over the Internet and other electronic networks.

~VAT (Value Added Tax): Tax applied to the sale of goods and services.

E-Dictionary

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About half a century ago, in a country whose villages contained families that couldn’t afford milk, there lived a man who would go on to transform the economic picture of rural India with the largest dairy development program in the world. Hailed as ‘The Father of the White Revolution’, Dr. Verghese Kurien was a visionary who revolutionized India from a milk-deficient country to the world's largest milk producer after he kicked off 'Operation Flood' in 1949. An Engineer-turned-Dairy expert, Kurien was the founding chairman of the Gujarat Co-operative Milk Marketing Federation. He is infamous for the creation and success of the Amul brand of dairy products. In his own words, Dr. Kurien described his utterly butterly delicious movement as, “Over the last 20 years India’s milk production has tripled; it has increased from 20 million tonnes per annum to 60 million tonnes per annum. The money earned goes to those who own one or two buffaloes — the small farmer, the marginal farmer, the landless labourer. Dairying has become the largest rural employment scheme in this country.”

Entrepreneur of the Month With inputs from The Times of India and The Hindu

What B-Schools won’t teach you...Interest is more important than Talent

The chances of an entrepreneur succeeding depends more on his interest in the business rather than his talent. That is why some people with mediocre talent having great inner drive, go so much further than people with vastly superior talent.

It’s the age of SMART workBeing part of a generation that is cost conscious and also environmentally aware, it is important to run a business where smart work is valued more than hard work.

Failure can be FruitfulFailure means stripping off of the inessential. It forces you to face reality; failure accustoms you to making difficult decisions and teaches

you humility which no degree will provide.

Keep it Simple SillyWorking on assignments one after the other is a way of ensuring small and steady improvements. Multitasking may sound like a pre-requisite for today’s businesses, but it’s useful only when it doesn’t produce complicated and vague results.

Do it Before you Die‘Do or Die’ is an old concept. There is nothing wrong with exploring the different realms of a business. You won’t know what you’re missing out on unless you give it a shot. - with inputs from the book ‘Dare to Design Your Life’

COOL STARTUPS!!Snacky Nukkad

Knowing that our college canteen doesn’t really have an appealing menu, the idea of starting his own food stall flashed in Shashank Singh’s mind at the start of our cultural fest, Surge. Along with a couple of friends, his idea was to sell fast food through innovative schemes like Valentine’s Day specials and ‘Ek ke saath ek free!’

His friends still laugh at the lengths that Shashank had to go through, just to run their business. The R.P.F. department caught him for illegally traveling in the handicap compartment because he was running late and the trains were unbelievably crowded! What Shashank & Co. didn’t expect was to run out of stock on both the days that Surge thrilled the students of KJSIEIT. Customers loved Snacky Nukkad’s double decker sandwiches and kept coming back for more kurkure chaat. In just two days this amazing little establishment managed to incur a monumental profit of almost 200%..

SnackBar

Some say the most notorious experiences of a student’s life are in his hostel days, and every hostelite loves being huddled with his roommates late at night, studying for a test, eating from a bag of chips and chocolates. Meet Ruchir Shukla, just such a student with an active mind who came up with a brilliant idea. A 2nd year MBA student from SIMSR, Ruchir opened his very own SnackBar which has now become the late night adda for hungry hostelites at Vidyavihar. A snack store which sells appetizing munchies like schezwan sticks, wafers, salted peanuts and chocolates at prizes way less than the MRP; SnackBar attracts more than 25 customers every day with offers like, ‘Dairymilk shots free with every purchase for the first 50 customers!’ What’s more, this amazing little start-up made news in dailies like Maharashtra Times and Mid Day when it was just two months old. It even received a nomination in the TATA First Dot competition as the best student start-up. Ruchir has now passed on his legacy to two engineers living in his hostel who are eager to expand SnackBar’s business.

Fizzy Goblet

When stepping out with designer shoes meant making your pocket 20 grand lighter, 21 year old fashion student from Delhi, Laksheeta Govil decided she could paint her own pair of white canvas shoes with streaks of pink and orange flames. That design, reproduced several times over the last year, is called fiery fiesta—one of the best-selling designs from Fizzy Goblet, the brand of hand-painted, customized designer shoes Govil and her friend Abhinav Mehra, a 21-year-old business management student, launched in February 2010. With a trendy name that signifies a goblet full of new and different, energetic designs in accessories, Fizzy Goblet’s products are targeted at high school boys and girls at an affordable range of two to three thousand. They have several challenges to sort out; the primary one being quality control, but the fizzy goblet team is in talks with vendors to digitally replicate designs on canvas so their designs can be mass-produced.

Edited by:Ankita RajadhyakshaMeghana GhodekarGaurav Thingalaya

Designed By:Team EqWitty

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