1. 1. www.eqvn.net NHNG SAI LM V LI KHUYN TRONG QUNG CO TRC TUYN TRNG VN QU. CEO
2. 2. www.eqvn.net NI DUNG Nhng sai lm v li khuyn trong qung co trc tuyn Case Study i nt v EQVN
3. 3. www.eqvn.net NHNG SAI LM V LI KHUYN TRONG QUNG CO TRC TUYN
4. 4. www.eqvn.net 1. KHNG XC NH R MC CH QUNG CO ? NHN BIT THNG HIU TNG MC QUAN TM THC Y BN HNG GIA TNG LNG TRUNG THNH
5. 5. www.eqvn.net GI CLICK/NHP CHUT CNG THP, QUNG CO CNG HIU QU ? CN XC NH CH TIU O LNG PH HP VI MC TIU QUNG CO
6. 6. www.eqvn.net LI KHUYN: XC NH R MC CH QUNG CO TNG GIAI ON NHN BIT Nhn thy, thch hnh nh v thng ip sn phm QUAN TM Tm hiu thng tin v sn phm, khuyn mi DNG TH MUA HNH VI KHCH HNGCCH THC TIP CN QUNG CO HIN TH QUNG CO BI VIT/ VIDEO QUNG CO HIN TH/ QUNG CO T KHA QUNG CO HIN TH/ QUNG CO T KHA OFFER/KHUYNMI MI DNG TH QUNG CO HIN TH./ QUNG CO T KHA DATARE-MARKETING
7. 7. www.eqvn.net 2. KHNG NHM NG KHCH HNG MC TIU? I TNG KHCH HNG MC TIU KHNG CHNH XC I TNG KHCH HNG MC TIU QU RNG SO VI NGN SCH QUNG CO I TNG KHCH HNG MC TIU QU HP (KHNG HIN TH C QUNG CO)
8. 8. www.eqvn.net XC NH KHCH HNG MC TIU
9. 9. www.eqvn.net Example: The Business Man campaign
10. 10. www.eqvn.net LI KHUYN : TIP CN NG I TNG KHCH HNG CC TIU CH CHN KHCH H C NHN AIM SINH SNG HC VN NI LM VIC TNH TRNG HN NHN NHU CU (T KHA) THCH V QUAN TM KT NI BN B HOT NG CH N NHN KHU HC TUI TC GII TNH V TR CNG VIC KHC BIT SN PHM TNG TRUY CP VO WEBSITE HNH VI S DNG DA TRN CC DNG THNG TRUY CP CH QUAN TM DA TRN CC WEBS NI DUNG TNG T ( THNG IP QUNG
11. 11. www.eqvn.net 3. KHNG NG THNG IP KHNG HIU R MNH MUN NI G KHNG HIU R KHCH HNG MUN XEM G KHNG LIN QUAN THIU CHT & THIU SNG TO
12. 12. www.eqvn.net UAN TM IU G TRONG BC NH
13. 13. www.eqvn.net LI KHUYN: HNH NH/ THNG IP PH HP VI NHM I TNG KHCH HNG MC TIU PHN TCH KHCH HNG MC TIU V LA CHN CC T KHA TRONG THNG IP PH HP V HP DN KHCH HNG MC TIU KHUYN MI + MIN PH LUN L NHNG THNG IP C SC HT LN NN S DNG HNH NGI/ MT NGI TRONG CC THIT K HNH NH QUNG CO TN DNG CC S KIN HOT CA X HI( L, TT) LNG GHP THNG IP/ HNH NH SN PHM NG QUN LI KU GI HNH NG (CLICK NGAY, MUA NGAY, KHM PH) TRONG CC MU QUNG CO
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15. 15. www.eqvn.net 4. KHNG O LNG V TI U KHNG XC NH CHNH XC KPI KHNG THIT LP H THNG O LNG KHNG HIU S LIU KHNG C TI U HO
16. 16. www.eqvn.net Creative #2 Bad Results Creative #3 Good Results Creative #1 Bad Results Creative optimization allocates more impressions to better performing ads. We recommend 3 creatives per campaign Creative optimization increases CTRs
17. 17. www.eqvn.net LI KHUYN: O LNG, KIM SOT CC CH S QUNG CO TNG NGY CC CH S CN THEO DI V TI CPC, CPA (ENGAGEMENT) RELEVANT,/QUALITY SCORE REACH ( PH) FREQUENCY( (TN SUT XUT HIN QUNG CO/ NGI) AMOUNT SPENT (NGN SCH TIU C THEO MC TIU) T L CHUYN I TRONG CC BC T HNG, MUA HNG
18. 18. www.eqvn.net CASE STUDY
19. 19. www.eqvn.net Lu lng truy cp t Digital Ads 3/21/2016 19
20. 20. www.eqvn.net S lng ng k sn phm qua Website 3/21/2016 20
21. 21. www.eqvn.net Bo co khch hng tim nng t Website 3/21/2016 21
22. 22. www.eqvn.net Tng gi tr nhu cu tim nng: 240 t 3/21/2016 22
23. 23. www.eqvn.net I NT V EQVN
24. 24. www.eqvn.net TRUNG TM O TO CHUYN SU DIGITAL MARKETING Cc hc vin ti lp hc digital marketing ti EQVN
25. 25. www.eqvn.net N V O TO DIGITAL MARKETING CHO DOANH NGHIP (INHOUSE TRAINING) EQVN o to NOVALAND, T XANH, NEWVIET DAIRY, VNPT
26. 26. www.eqvn.net N V H TR V T VN TRIN KHAI CC HOT NG DIGITAL MARKETING CHO DOANH NGHIP EQVN t vn PVCOMBANK, OCB
27. 27. www.eqvn.net N V T CHC CC HI THO TRNG TM CA NGNH EQVN phi hp Facebook Chu Thi Bnh Dng T chc o to Facebook Marketing cho cc Agency ti Vit Nam EQVN phi hp GOOGLE T chc hi tho Search Engine Marketing
28. 28. www.eqvn.net N V T CHC CC HI THO VIT NAM DIGITAL MARKETING THNG NIN
29. 29. www.eqvn.net KHCH HNG CA EQVN
30. 30. www.eqvn.net I TC CA EQVN
31. 31. www.eqvn.net THNG TIN LIN H : www.eqvn.net : 08-35264493 : daotao@eqvn.net : youtube.com/eqvn : facebook.com/eqvn. net
32. 32. www.eqvn.net TRAO I V THO LUN