EPOCH DIGITAL NETWORK - 大纪元 … Digital Network (EDN) ... Epoch Times is at the forefront of...
Transcript of EPOCH DIGITAL NETWORK - 大纪元 … Digital Network (EDN) ... Epoch Times is at the forefront of...
Epoch Digital Network (EDN) is an independent media group that seeks
to inform and inspire its ever growing audience through its four major dig-
ital properties—English Epoch Times, Chinese Epoch Times, NTDTV, and
Youmaker. As the leading authority on China news, we provide exclusive
content from trustworthy sources in order for our audience to stay up to
date on important issues. We also provide a wealth of content on a broad
range of topics including finance, culture, life, economics, health, and en-
tertainment.
Epoch Times consists of the premier Chinese language and the leading
independent English language news publications in print and online.
NTDTV is the largest Chinese TV network in North America and provides
1200+ hours of original content each year with local broadcasts in the top
6 Chinese DMAs with coverage that reaches 61% of Chinese Americans.
Youmaker has now expanded to be one of the leading Chinese video and
audio sharing portals in the Asia-Pacific region.
1. Access to a highly affluent and loyal audience responsive to online ads.
2. Layer several different types of behavioral, demographical, and geo-
graphical information to target unique audience segments.
3. Re-market and re-target audiences within the Mandarin language across
display and digital video pre-roll wherever they go on the web.
TELL THE TRUTH THAT MATTERS
OVERVIEWEPOCH DIGITAL NETWORK
PROPERTIES
ADVANTAGES
Why our Digital Properties?
1 BILLIONAD IMPRESSIONS
200 MILLION PAGE VIEWS 25 MILLION UNIQUES
OUR COVERAGE - DIGITALEPOCH DIGITAL NETWORK
In Mainland China, everybody wants online anonymity in order to freely browse the web; this is particularly true of the most sought after audiences of the upper class and uber afflu-ent Chinese. To achieve this, they use the Epoch Digital Network’s managed VPN platforms: Freegate and Ultrasurf.
Together with our partner The Global Internet Freedom Consor-tium (GIF), Epoch Digital Network operates the world’s largest Internet anti-censorship platform, providing free access to the uncensored Internet for tens of millions of users in China (and mil-lions in other places such as Iran, Saudi Arabia, UAE, and Syria).
100 MILLION PAGE-VIEWS
MAINLAND CHINAEPOCH DIGITAL NETWORK
PREMIUM CHINESE MAINLAND MARKET
TECH 1: GEO-TARGETING GEO-TARGET BY:
• Country• State• City • Zip code
UNPARALLELED DATA & TECHNOLOGY EPOCH DIGITAL NETWORK
TECH 3: AUDIENCE EXTENSION(COOKIE-TECHNOLOGY) Advertisers can remarket to the targeted audience on different sites after they leave our sites.
Frequency controlFor the audiences who get enough exposure, we stop the advertisement to avoid impression waste.
Re-Targeting Track unique audiences and keep contacting them with advertisements to increase the frequency.
Advertisers can remarket to the
targeted audience on different sites
after they leave our sites.
TECH 2: • Chinese female fashion• Auto US market • Chinese travel and resort• Chinese luxury buyers• Real Estate Investors
BEHAVIORALTARGETING
Source: *Google Analytics, March 2014. **Quantcast July 2014. ***Online survey based on 2,722 samples. For more information please contact your sales representative.
DEMOGRAPHICSHHI $50-100k 27HHI $100K+ 21College & above 58Has Kids 60Professionals 50Birth Place 78 Mainland China
47%/53%
Comp %
AGE GENDER
Epoch Digital Network (EDN) is the web’s largest publisher of uncensored original China news. Led by two of the most respected Internet brands, EpochTimes.com and NTDTV.com, EDN offers editorial coverage and innovative advertising solutions that are second to none.
TRAFFIC
8 MILLION Unique Visitors
88 MILLIONPage Views
EPOCHTIMESChineseEPOCHTIMES.COM
AUDIENCE PROFILEEPOCH DIGITAL NETWORK
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For more information please contact your sales representative.
DEMOGRAPHICS
HHI $50-100k 28HHI $100K+ 19College & above 58No Kids 56
60%/40%
Comp %AGE GENDER
AUDIENCE PROFILEEPOCH DIGITAL NETWORK
TRAFFIC
10 MILLIONUnique Visitors
19 MILLIONPage Views
EPOCHTIMESEnglishTHEEPOCHTIMES.COM
Epoch Times is the leading independent English language news media in print and online. It seeks to inform and inspire its growing audience through groundbreaking journalism and exceptional design. Epoch Times is at the forefront of the programmatic and digital space, so our advertising client base can effectively market to our much coveted audiences.
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Source: *Google Analytics, July 2014. **Quantcast July 2014.
HHI $100K 35HHI $150K 25College 36Grad School 32Has Kids 60
Comp %
61%/39%
DEMOGRAPHICSAGE GENDER
For more information please contact your sales representative.
AUDIENCE PROFILEEPOCH DIGITAL NETWORK
TRAFFIC
5 MILLIONUnique Visitors
63 MILLIONPage Views
CHINESE NTD TVNTDTV.COM
Epoch Digital Network (EDN) is the web’s largest publisher of uncensored original China news. Led by two of the most respected Internet brands, EpochTimes.com and NTDTV.com, EDN offers editorial coverage and innovative advertising solutions that are second to none.
Source: *Google Analytics, March 2014. **Quantcast July 2012.
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TRAFFIC
2 MILLIONUnique Visitors
50 MILLIONPage Views
Source: Google Analytics, March 2014 For more information please contact your sales representative.
One of the first Chinese video-sharing and video library websites, Youmaker has now expanded to be one of the premier Chinese video and audio sharing portals in the Asia-Pacific region. Part of the Epoch Digital Network, Youmaker offers innovative advertising solutions that are second to none.
YOUMAKERYOUMAKER.COM
AUDIENCE PROFILEEPOCH DIGITAL NETWORK
APAC >95TAIWAN 85HONG KONG 4.08JAPAN 2.61MALAYSIA 0.77
Comp %
DEMOGRAPHICSAGE GENDER
43.4%/56.6%
H1: 728 x 90
H5 300 x 250
H3 300 x 250
H2: 160 X 600 H4: 160 X 600
F1: 728 x 90
F5 300 x 250
or 300 x 600
F4 300 x 250
F6 300 x 250
F7 300 x 250
A1: 728 x 90
A4 300 x 250
A3
A6: 728 x 90
B1: 728 x 90
B2 300 x 250
B3 300 x 250
B4 300 x 250
GROUP HOMEPAGE A HOMEPAGE B ARTICLE PAGE F LIFE PAGE HCONTENT Headline News Fasion Life & Culture News Articles Life Articles
ABOVE THE FOLD(ATF)
BELOW THE FOLD(BTF)
AD LOCATION
CHINESE EPOCHTIMES.COMEPOCH DIGITAL NETWORK
300x100
BELOW THE ARTICLE(BTA)
300 x 250 Or
300 x 600
300 x 250
728 x 90
160 X 600
300 x 250
300 x 250
728 x 90
ABOVE THE FOLD(ATF)
BELOW THE FOLD(BTF)
AD LOCATION
ENGLISH THEEPOCHTIMES.COMEPOCH DIGITAL NETWORK
ABOVE THE FOLD(ATF)
BELOW THE FOLD(BTF)
AD LOCATION
NTDTV.COMEPOCH DIGITAL NETWORK
300 x 250 300 x 250
300 x 250 300 x 250
728 x 90
300 x 250
300 x 250
or 300 x 600
728 x 90
300 x 250
300 x 250
970 x 250
300 x
600
BELOW THE ARTICLE(BTA)
ABOVE THE FOLD(ATF)
BELOW THE FOLD(BTF)
AD LOCATION
YOUMAKER.COMEPOCH DIGITAL NETWORK
728 x 90
300 x 250
300 x 250
300 x 250
300 x 250
or 300 x 600
728 x 90
300 x 250
Available Across All EDN Properties
(ROADBLOCK)
FULL SCREEN
SKIN
MAX. VIEWING AREA Skin is visible within this area.
FULL SCREEN Impactful way to display your brandOn screen time: 20 seconds until homepage (1280 x 800)
EPOCH DIGITAL NETWORK HIGH IMPACT AD PRODUCTS
Available Across All EDN Properties
PORTRAIT
BILLBOARD
FILMSTRIP
FILM STRIP300 x 600
(300x3000)100Kb Max File Size
Gif, JPG, layered PSD Top Placement
PORTRAIT300 x 1050
970 x 250
HIGH IMPACT AD PRODUCTSEPOCH DIGITAL NETWORK