EFFECTIVE PUBLIC COMMUNICATION

[COM 30103]

ENGLISH 2

[ENGL 0205]

RESEARCH ASSIGNMENT

INTRODUCTION

•Compare two businesses, a barbershop and a salon at different locations.

•The barbershop is located in SS14, Subang Jaya, Selangor whereas the salon is located in Senawang, Negeri Sembilan.

•Compare their differences between these two businesses.

JASMEN HAIR

DRESSING SALON

• Social interaction and public discourse.

• Provide services such as hair cut, groom and style.

• Additional services such as massages, shaving and trimming of nose hair.

NATURE OF BUSINESSBARBERSHOP

NATURE OF BUSINESSBARBERSHOP

• They do not include hair wash, hair dye, hair perming and

hair treatment.

• Their customers are mainly males.

• Their price range are rather low.

INTERVIEWEE

Name: Kalaiarasan Javen

Age: 49

Position: Supervisor

BACKGROUND

ESTABLISHED IN:1986

LOCATION:

7, SS14/1, 47500 Subang Jaya, Selangor

ATMOSPHERE:

Clean and neat

CUSTOMER:

All ages, mostly male customers, mainly Chinese followed by Indians and Malays

OWNER:Mr. Bushpa Nathan

PRICING:

Low range, starting from RM 7 onwards

SERVICES:

Haircut, shaving and massage

NO. OF EMPLOYEES:

3

NO. OF BRANCHES:

7

INTERIOR

CLAIROL UNISEX HAIR STYLE BEAUTY SALOON

NATURE OF BUSINESSBEAUTY SALON

• Cosmetic treatments for men and women.

• Provide services such as hair cut, hair dye,

hair perming and hair treatment.

NATURE OF BUSINESSBEAUTY SALON

• Their price range are slightly higher, as their

grooming skills and product used are more

professional and pricey.

• Some salon provide extra services such as

manicures, pedicures, massage and facials.

INTERVIEWEE

Name: Alexander Tan

Age: 24Position: Owner’s daughter,

Senior Stylist

BACKGROUND

ESTABLISHED IN:1983

LOCATION:

69, Kampung BaruRahang, 70450 Seremban, NegeriSembilan

ATMOSPHERE:

Old shop lot,Stuffy.

CUSTOMER:

All ages, both genders, mostly Chinese.

OWNER:

Clairol Lee

PRICING:

Low Range, starting from RM15 onwards

SERVICES:

Haircut, Perming, Dye, Treatment.

NO. OF EMPLOYEES:

4

NO. OF BRANCHES:

None

INTERIOR

Analysis of Business

MOTIVECLAIROL UNISEX HAIR STYLE BEAUTY SALOON

• Salon was a successful business during 1983.

MOTIVEJASMEN HAIR DRESSING SALON

• Only have basic grooming skills.

• Enough money as capital to open a barbershop.

• Sustain his family.

SERVICESCLAIROL UNISEX HAIR STYLE BEAUTY SALOON

• Haircut• Hair dye• Hair perm• Hair treatment

SERVICESJASMEN HAIR DRESSING SALON

• Haircut• Shaving• Massage

CHALLENGES & OBSTACLESCLAIROL UNISEX HAIR STYLE BEAUTY SALOON

• Barbershop next to this salon.

• Demanding customers.

• Location – Rural environment.

• Space of the salon.

CHALLENGES & OBSTACLESJASMEN HAIR DRESSING SALON

• Another barbershop located next to it.

• Space of the shop.

STRATEGIESCLAIROL UNISEX HAIR STYLE BEAUTY SALOON

• Travel to overseas to learn new skills and trend from the local hair dresser.

• Provide high quality services.

RECOMMENDATIONCLAIROL UNISEX HAIR STYLE BEAUTY SALOON

• Install some cabinets .

• Lightings should be added.

• Expand their salon.

• Replace old decorations with new and attractive decorations.

• Buy an advertising space on Facebook.

RECOMMENDATIONJASMEN HAIR DRESSING SALON

• Expand the space of the salon.

• Replace the cushions of the barber chairs.

• Replace the cabinets with new cabinets.

• Buy a salon trolley to keep the tools neatly.

• Give out more flyers and promotions.

SUMMARY

Content Clairol Unisex Hair Style Beauty Saloon Jasmen Hair Dressing Salon

Nature of Business - Cosmetic treatments for men and women

- Price range are slightly higher(RM15 onwards)

- Customers are mainly males

- Price range are rather low (RM 7 onwards)

Motives - Successful business during 1983 - Only have basic grooming skills

- Only have enough money to open a barbershop

- Sustain his family

Services - Haircut, Hair dye, Hair perm and Hair treatment

- Haircut, shaving andmassage

Challenges andObstacles

- Barbershop next to this saloon- Demanding customers- Location- Rural environment- Space of the saloon

- Space of the shop- Another barbershop

located next to it

Strategies - Learn new skills from local hair dresser in overseas

- Provide high quality services

N/A

Recommendations - Install new cabinets- Add more lightings- Expand their salon- Add new decorations- Buy and advertising space on

Facebook

- Install new cabinets- Replace the cushions of

the barber chair- Expand their salon- Buy a salon trolley- Give out more flyers

and promotions

CONCLUSION

• Jasmen Hair Dressing Salon is more commercially stable.

• They have more branches.

• Their location is more happening.

• They are able to attract more customers.

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REFERENCES

JANICE LEE JUEN YUNG ( 0318695)

AGNES YEO SHU YUAN ( 0318668 )

KONG XHIANG LYNN ( 0317730 )

CHONG YI QI ( 0304898 )

ROY YIEK CHIN HIENG ( 0317726 )

NIK AFIQ AMADI ( 0317749 )

SYED ASWAD ( 0318625)

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