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A

SEMINOR REPORT ON

ENTREPRENEUR AND E-COMMERCE PIONEER JEFF BEZOS

  SUBMITED BY

N.MANOJ KUMAR Roll No: (1981563!"#

SUBMITTED TO

D$. P. RA%&UNAD&A REDDY (MBA' P.D#) P$o*+,,o$

DEPARTMENT OF MANA%EMENT STUDIES

S.- UNI-ERSITY

TITUPATI

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COMPANY PROFILE:

Amazon.com, Inc. is an American electronic commerce and cloud comutin! coman" #it$

$ead%uarters in &eattle, 'as$in!ton. It is t$e lar!est Internet-(ased retailer in t$e )nited &tates.

American entrereneur *e++ ezos is t$e +ounder and c$ie+ eecutie o++icer o+ Amazon.com.

 

 Name: Amazon.com, Inc.

Industr": Electronic Commerce Coman"

CEO: *e++ ezos 

Founder : *e++ ezos 

Founded: *ul" /, 0112, elleue, 'as$in!ton, )nited &tates 

3ead%uarters: &eattle, 'as$in!ton, )nited &tates 

Emlo"ees: 045,066 7*ul" 860/9

O++icial 'e(site: ###.amazon.com

CEO PROFILE:

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*e++re" Preston *e++ ezos is an American (usiness ma!nate and inestor. 3e is a tec$nolo!"

entrereneur #$o $as la"ed a ;e" role in t$e !ro#t$ o+ e-commerce as t$e +ounder and CEO o+ 

Amazon.com, an online merc$ant o+ (oo;s and later o+ a #ide ariet" o+ roducts. )nder $is

!uidance, Amazon.com (ecame t$e lar!est retailer on t$e 'orld 'ide 'e( and a to model +or

Internet sales.

Full name: *e++re" Preston ezos

orn: *anuar" 08, 01<2 7a!e /09, Al(u%uer%ue, Ne# Meico, )nited &tates

 Nationalit": American

Education: 

Princeton )niersit" 7014<9, Miami Palmetto 3i!$ &c$ool, Rier Oa;s

Elementar" &c$ool,

est ;no#n +or : Being a technology entrepreneur and Amazon founder and CEO

Or!anizations +ounded: Amazon.com, Inc., lue Ori!in, ezos Eeditions, Amazon

C$ina

FAMILY AC=>RO)N?:

*e++re" P. ezos #as (orn in Al(u%uer%ue, Ne# Meico. 3is mot$er #as still in $er teens, and

$er marria!e to $is +at$er lasted little more t$an a "ear. &$e remarried #$en *e++re" #as +our.

*e++re"@s ste+at$er, Mi;e ezos, #as (orn in Cu(a $e escaed to t$e )nited &tates alone at a!e

0/, and #or;ed $is #a" t$rou!$ t$e )niersit" o+ Al(u%uer%ue. '$en $e married *e++re"@s

mot$er, t$e +amil" moed to 3ouston, #$ere Mi;e ezos (ecame an en!ineer +or Eon.

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*e++re"@s maternal ancestors #ere earl" settlers in Beas, and oer t$e !enerations $ad ac%uired a

8/,666-acre ranc$ at Cotulla.

 *e++re"@s !rand+at$er #as a re!ional director o+ t$e Atomic Ener!" Commission in Al(u%uer%ue.

3e retired earl" to t$e +amil" ranc$, #$ere *e++re" sent most o+ t$e summers o+ $is "out$,#or;in! #it$ $is !rand+at$er at t$e enormousl" aried tas;s essential to t$e oeration.

E?)CABIONAL )ALIFICABION&: 

From an earl" a!e, *e++re" disla"ed a stri;in! mec$anical atitude. Een as a toddler, $e

asserted $imsel+ (" dismantlin! $is cri( #it$ a scre#drier. 3e also deeloed intense and aried

scienti+ic interests, ri!!in! an electric alarm to ;ee $is "oun!er si(lin!s out o+ $is room and

conertin! $is arents@ !ara!e into a la(orator" +or $is science roDects.

From an earl" a!e, *e++re" disla"ed a stri;in! mec$anical atitude. Een as a toddler, $e

asserted $imsel+ (" dismantlin! $is cri( #it$ a scre#drier. 3e also deeloed intense and aried

scienti+ic interests, ri!!in! an electric alarm to ;ee $is "oun!er si(lin!s out o+ $is room and

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conertin! $is arents@ !ara!e into a la(orator" +or $is science roDects. '$en $e #as a teena!er,

t$e +amil" moed to Miami, Florida. In $i!$ sc$ool in Miami, *e++re" +irst +ell in loe #it$

comuters. An outstandin! student, $e #as aledictorian o+ $is class. 3e entered Princeton

)niersit" lannin! to stud" $"sics, (ut soon returned to $is loe o+ comuters, and !raduated

#it$ a de!ree in comuter science and electrical en!ineerin!. A+ter !raduation, *e++ ezos +ound

emlo"ment on 'all &treet, #$ere comuter science #as increasin!l" in demand to stud" mar;et

trends.

LEA?ER&3IP &BYLE:

B$e leaders$i st"le o+ *e++ ezos is an intri!uin! one. >ien t$e etraordinar" success and

sustained !ro#t$ o+ Amazon.com, ezos leaders$i st"le is #ell #ort$ a"in! attention to. 3iscoman" is a !iant o+ e-commerce, and a stron! eamle o+ t$e #a"s in #$ic$ a coman" can

continue to !ro#, een a+ter it $as accomlis$ed a !reat deal.

Ben ercent o+ t$e e-commerce in Nort$ America is controlled (" Amazon.com. A !reat deal o+ 

t$at success can (e attri(uted to t$e leaders$i %ualities ezos $as (rou!$t to $is osition at

Amazon:

0. ezos clearl" (eliees in t$e alue o+ customer satis+action. Oer +ie $undred measura(le

!oals are used to trac; t$e rate o+ $o# Amazon er+orms and #is$es to er+orm. An astonis$in!

ei!$t" ercent o+ t$ose !oals are related to t$e satis+action o+ t$e customer.

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!. In re!ards to customer satis+action, ezos $as (een ;no#n to ;ee an emt" c$air in lace

durin! sta++ meetin!s. B$is c$air is desi!ned to reresent t$e customer, #$o ezos +eels s$ould

al#a"s (e on t$e mind o+ Amazon and its emlo"ees.

3. ezos leaders$i st"le $as +re%uentl" (een descri(ed as eccentric. A !ood eamle o+ t$is

#ould (e t$e use o+ drones in delieries.

". ezos (eliees t$at ta;in! #ild ris;s t$at de+" eectations can lead to inentieness in t$e

#or;lace.

5. ezos $as a leaders$i st"le t$at $as (een descri(ed as etremel" (lunt, "et not to t$e oint o+ 

 (ein! considered cruel (" t$ose #$o $ae #or;ed or continue to #or; +or $im.

6. ezos isnt a+raid to ma;e decisions t$at #ould (e considered unort$odo (" (usiness

insiders, co#or;ers, t$e u(lic, and t$e ress. Eerimentation is clearl" a cornerstone o+ $is

leaders$i st"le.

. ezos $as reeatedl" disla"ed a #illin!ness to +ail, as lon! as somet$in! innoatie #as

attemted.

B$ese are some o+ t$e leaders$i rinciles t$at ezos $as used to !uide $is #or; #it$

Amazon.com. '$ile it could (e said t$at $is aroac$ to leaders$i isnt +or eer"one, $isaroac$ is one t$at does seem to create ositie results a !reat deal o+ t$e time.

B3E PRINCIPLE& E3IN? *EFF EGO& &)CCE&&:

0. Customer O(session

8. B$in; (i!. e (old

5. Intellectual Curiosit"

2. Lon! Berm B$in;in! and Resilienc"

/. ias +or Action. &eed matters

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<. Mana!e +or Results. ?rie

. Insist on t$e 3i!$est &tandards

B$ese rinciles $ae !uided Amazon +rom t$e idea sta!e to #$ere t$e coman" is toda". B$e"are li;el" to !uide Amazon +or man" "ears, or at least #$ile *e++ sta"s at t$e $elm.

*e++s 011 letter to s$are$olders $i!$li!$ted t$e t$ree ;e" oints (e$ind Amazons

strate!": o(session oer customers, innoation, and lon!-term t$in;in!. B$ese t$ree rinciles

are t$e same ones t$at !uide t$e coman" toda", and can (e summed u in t$e +ollo#in!

statement +rom *e++ ezos %uoted in t$e (oo;:

“ '$at ma;es us di++erent is t$is: 'e are !enuinel" customer centric, #e are !enuinel" lon! term

oriented and #e !enuinel" #ant to inent. Most comanies are not t$ose t$in!s: t$e" are +ocused

on t$e cometitor rat$er t$an t$e customer. B$e" #ant to #or; on t$in!s t$at a" diidends on

t#o or t$ree "ears, and i+ t$e" dont t$e" moe on to somet$in! else. B$e" re+er to (e close

+ollo#ers rat$er t$an inentors (ecause it is sa+er.H

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