A Project Report

On

INDEX

S.NO TOPIC SLIDE NO

1 About an Entrepreneur 3

2 Company Profile 4

3 Mission and Vision 6

4 Competitors 8

5 SWOT Analysis 9

6 Poster’s five focus model 11

7 Suggestion 13

Success story of Sachin & Binny Bansal

Flipkart began with selling of books.

They began with the thought that the internet shopping should

be better in India.

Later it expand to all other sectors.

Not easy, Flipkart faced a sharp dip in 2012 when assets

evaluated.

Down round of funding.

Entrepreneur décision not to go public.

Now valued $15 billions.

Company Profile

INTRODUCTION:

Founded by Sachin and Binny Bansal.

Registered in Singapore, headquarter in Bangalore.

Employing 33000 peoples.

Successful giant.

ORGANISATION STRUCTURE:

Flexible organisation structure.

Rate of change is because of dynamic nature of company.

Change in technology also become one of the reason of rapid

change.

ON BOARD:

Founders are Sachin Bansal And Binny Bansal.

Sachin holding a Chairperson post while Binny holding a post of

chief executing officer CEO.

Sanjay Baweja joined Flipkart as its chief financial officer (CFO).

With nine senior vice-presidents and 14 vice-presidents in place.

ACQUISITIONS:

In 2014 flipkart acquired Myntra.com in an estimated ₹20 billion

(US$310 million) deal.

In the year 2016, Flipkart’s Myntra acquires rival fashion shopping

site Jabong for $70 million.

In the year 2016, April, Flipkart acquired payment start-up PhonePe.

In 2017, April, eBay agreed to make a $500 million.

MISSION AND VISION

The mission of Flipkart is to “provide their customers a

memorable online shopping experience”.

The Vision of Flipkart is to become “Amazon of India”.

Entrepreneur of the year 2012-2013.

Other Awards and Recognitions

Customer Satisfaction is the biggest award.

AWARDS AND ACHIEVEMENTS

COMPETITORS

Amazon

Snapdeal

SWOT ANALYSIS

STRENGTS

Innovative advertisements

Exclusive tie-ups with brands

First billion dollar e-commerce company in India.

Product replacements and returns are easy.

WEAKNESS:

Huge investment leading to losses, spoiling brand image.

Acquisition of loss making firms.

OPPORTUNITIES:

Business expansion in foreign companies.

Best method of secure online payment.

THREATS:

Global competitor like amazon.

Flipkart business can affected by unfavourable market

condition and government policies.

POTER’S 5 FORCE MODEL

THREAT OF NEW ENTRY:

Cost and Time of entry

Specialist Knowledge

Technology protection

Barriers to entry

SUPPLIERS POWER:

Number of suppliers

Size of suppliers

Your ability to substitute

Cost of changing

COMPETITIVE RIVALRY:

Number of competitors

Quality differences

Customers loyalty

BUYER POWER:

Number of customers

Size of each order

Price sensitivity

Ability to Substitute

Cost of changing

THREAT OF SUBSTITUTION:

Substitute performance

Cost of change

SUGGESTIONS

1.Go global, expand your business.

2.More exciting offers.

3.Analysis business or other start-ups carefully before acquiring

them.

4.Improve payment gateway to best possible solution.

5.Bring transparency.

THANK YOU!

Presentation By:Tanish KhandelwalLaw and Management Student