Introduction• Flipkart- Worlds top 10 most visited E-commerce

website in India with regards to traffic.

• Multiple payment methods available for customers to make payment more easy.

• Fastest growing e-commerce website in India

• It sells nearly 30 products per minute.

HistoryFlipkart was founded in 2007 by Sachin Bansal and Binny Bansal,

both alumni of the Indian Institute of Technology Delhi . They are not related to each other. They worked for Amazon.com, and left to create their new company incorporated in October 2007 as Flipkart Online Services Pvt. Ltd. The first product they sold was the book Leaving Microsoft To Change The World to a customer from Hyderabad. Flipkart now employs more than 33,000 people.

Flipkart allows payment methods such as cash on delivery, credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery.

Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. They’re present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics – and still counting.

Founder: Sachin BansalCEO and Co-founderSachin spent his early years in Chandigarh. He graduated

from IIT-Delhi with a degree in Computer Engineering. In 2006 he joined Amazon.com in India which he later left to set-up Flipkart.

As CEO, Sachin oversees all the customer facing activities of the company ranging from technology to marketing. He is also in charge of Flipkart's corporate divisions which include the finance and legal departments.

An avid gaming enthusiast, Sachin likes to spend most of his free time with his family

Founder: Binny BansalCOO and Co-founderBorn and raised in Chandigarh, Binny went on to get a

degree in Computer Engineering from IIT Delhi. He had a brief stint at Amazon before taking the entrepreneurial plunge with Flipkart.

At Flipkart, Binny oversees all operational activities that come into play from the time the customer places an order till the time of delivery. This spans across divisions like warehousing, logistics and customer support.

A big fan of Salman Rushdie as well as Stieg Larsson's 'Millennium' series, Binny is also passionate about soccer and NBA. An active sportsman, he used to captain his school basketball and soccer teams.

Investments

Initially, they had spent ₹400,000 (US$5,900) only for making the website to set up the business. Flipkart has later raised funding from venture capital funds Accel India ($1 million in 2009) and Tiger Global ($10 million in 2010 and $20 million in June 2011)

Flipkart's reported sales were ₹40 million (US$590,000) in FY 2008–2009, ₹200 million (US$3.0 million) in FY 2009–2010 and ₹750 million (US$11 million) for FY 2010–2011.

By August 2015, after raising $700 million, Flipkart had already raised a total of $3 billion, over 12 rounds and 16 investors.

Buying a product on Flipkart

You can buy the product through your credit card, debit card, net banking, purchsing-wallets and CashOnDelivery.

Express or normal delivery options available.

Easy Return Policies available on the website.

All major inventory are located near to the airports.

Major warehouses are located in Bengaluru(headquarters), Chennai Delhi, Hyderabad, Mumbai, Noida, Pune, Kolkata

Biggest advantage- Nationwide reach to all sellers of different sizes

Covers all tier-1 tier-2 tier-3 cities.

Product

Various products in all the categories have given a chance to all other brand to compete with each other for there brand and customer attraction

Wide range of products categories:

Electronic good Apparels Home and kitchen appliances Men’s and women’s

accessoriesComputer peripherals

Software's Hardware's

Books and media Sports store Baby and kids section

Wear outs differentiated on the basis of age. Girls Boys

Foot wares Girls Boys

Baby care

Internal Enviroment• On time product delivery by its own logistic company

• Attractive payment modes

• Attractive & Hourly discount Coupons

• Advance search engine optimization

• Customer database management

Process of Completing a purchase. Get the item Procure from Supplier (Just-in-time) (Supplier selection)

Keep Inventory (Inventory Prediction, Planning)

Clean & Check for sanity Pages missing, MRP printed lesser than told to you

Pack the item Tamper proof, weather proof, breakage proof

Select courier & hand-over Courier performances vary across regions a LOT

Get tracking id & communicate to customer Follow-up for timely delivery

Take care of returns (faulty product/user changes their mind) Minimize returns

Stre

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Weakness

• 24*7 Customer support service .• Price reduction or discounted price. • Better Search Engine Optimization • Advance advertising and promotion.• Multiple payment method. • EMI option availability • E voucher and e-gifts

• Less internet knowledge in the small cities • Less penetration in the small cities • No delivery to remote areas. • Negative perception about online

transaction.• Slow Return Policies

Awards and recognition

In April 2016, Sachin Bansal & Binny Bansal were named in 100 most influential people by TIME.

In September 2015, Sachin Bansal and Binny Bansal entered Forbes India Rich List debuting at the 86th position with a net worth of $1.3 billion each.

Co-Founder of Flipkart, Sachin Bansal, got Entrepreneur of the Year Award 2012–2013 from Economic Times, leading Indian Economic Daily.

Flipkart.com was awarded Young Turk of the Year at CNBC TV 18's 'India Business Leader Awards 2012' (IBLA).

Flipkart.com- got Nominated for IndiaMART Leaders of Tomorrow Awards 2011.