ENTERTAINMENT IDENTIFIER REGISTRY COMBINED MONTHLY UPDATE

Technical Working Group Business Working Group

September 20, 2016

Agenda

• One Millionth EIDR ID • Business Working Group

– EIDR Business & Marketing Update – Report from IBC

• Technical Working Group – EIDR Registry Operations Update – EIDR Technology Update

A Star is Born

• Remake of iconic musical drama A Star is Born becomes one millionth EIDR ID

• Thanks to Warner Bros for permission to

publicize, and Jeff Stevens for shepherding that process

• CONGRATULATIONS TO THE ENTIRE

MEMBERSHIP FOR MAKING THIS HAPPEN!!

Business & Marketing Update

2016 Member and Industry Events

Oct. 24-27 Japan Outreach Visit Nov. 6-10 New York HITS, NAB Member Meeting

EIDR at IBC 2016 – Exhibit and Event September 9-13 Exhibition •EIDR shared booth space with member company RSG Media. THANKS! September 9 Meeting Sponsorship •Rights, Asset & Data Management Forum – MESA Europe September 10 Presentation – 4:30 – 5:00 pm •Shiv Sehgal, RSG Media •Don Dulchinos, Entertainment ID Registry September 10 Member Meeting and Reception – 5:00 – 6:00 pm •EIDR reception; combined with the Quarterly Meeting of the EIDR European Working Group. 50-plus attendees. Thanks again to RSG Media for planning. London Pre-IBC Event September 7 Transforming Home Entertainment Summit •Kip Welch, Movie Labs •Helen Emms, ITV •Kyle Mattus, Google

Member Exhibits at IBC

• Adobe • Bindinc. • Cinfo • Cisco • Comcast • CSGi • Deluxe • ebs • Ericsson / Red Bee

• MediaPress-PPS • Microsoft • Premiere Digital • Prime Focus • Rightsline • RSG Media • Rovi>>Tivo !! • Verizon • Viaccess-Orca

Who we met at or around IBC (Who are your partners?)

Content owners

Pokemon France Television ARTE NOS Discovery Networks BBC

Distribution

Deutsche Telekom British Telecom Canal DG (Telenor) MTG Latvia France Television Hubee Orange Belgium Telenet KPN RTL Netherlands EBU, DVB, IRT

Infrastructure

TDF – Arkena – Bebanjo comspace Arvato (Bertelsmann Group) Mikros Image (Technicolor) Perfect Memory MediaGenix Zappware Videociety / Enteractive Mediametrie / Eurodata Videntifier Nagra Perfect Memory Nowtilus Imagica SpotX (RTL Group) INA, Plurimedia

EIDR members

Disney – Veronica – ViaPlay – MediaPress – Bindinc – Viaccess Orca–Magnet– CINFO RSG Media – Prime Focus – ClearLeap(IBM Cloud)Google – Sony Pictures

Themes of our discussions

• EIDR brand name now recognized • Some actors now starting to see EIDR IDs in their

workflows (coming from the US) • Push and pull both remain important (send an EIDR

ID, request an EIDR ID) • Starting to figure out when to join, not why

• ITV use case activity resonates • Implications for improving metadata quality

• Ask for EIDR IDs in audience measurement is a good lever • Dealing with European specific topics

• Many languages • Language versions, edits

Registry Operations Update

Content Database Overview

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

1,100,000

Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15

Edits & Manifestations

Shorts

One-Time-Only TV

TV Episodes

TV Seasons

TV Series

Movies

Passed 1 million in August

Content Database Details

Category Today 2015 2014 2013 2012

Total records 1,001,298 826,914 723,709 581,798 279,900

Original/title-level content: Movies 152,450 143,556 130,137 75,800 51,496

Shorts 17,459 14,999 7,919 3,039 1,406

One-Time-Only TV 39,496 36,290 32,323 29,709 26,112

Series 20,223 16,855 14,881 13,409 9,613

Seasons 28,665 24,374 20,804 18,082 12,197

Episodes 467,598 387,467 346,458 313,328 158,371

Edits 258,949 187,971 161,389 121,513 18,293

Manifestations 15,466 14,734 9,576 6,866 2,046

Alternate IDs in EIDR

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

1,100,000

1,200,000

1,300,000

Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15

Content records

Alternate IDs

Top Alternate IDs in EIDR

Alt. ID Type Today Sony 220,282 IMDb 194,931

ISAN 141,213

Flixster- Rotten Tomatoes 96,324

Warner 88,626

ITV 81,203

Baseline 66,081

Cinemasource 47,932

Netflix 40,356

Comcast 35,233

Veronica 31,805

Recent Registration Activity* On Production • Vudu – 8.6K (mainly Edits) • ITV – 7K • NBCU – 6.6K (mostly matching) • A&E – 3.2K (mostly matching/Alt. IDs) • Premiere Digital (Google/Lionsgate) – 2K • Sony – 1.4K • Disney – 1.1K • Viaplay – 0.6K (does not include matching) • Media-Press.tv (matching only)

* Registration or adding Alternate IDs with at least 0.5K

Registry User Training Sessions • Session #1: Wed., Sept. 21, 2016 from 10:00-11:00 a.m.

EST, 3:00-4:00 p.m. BST (Scheduling consideration for European and Eastern North American members.)

• Session #2: Fri., Sept. 22, 2016 from 12:00-1:00 p.m. PST, 3:00-4:00 p.m. EST (Scheduling consideration for all North American members.)

• Contact the EIDR Secretariat to RSVP today!

Best Practices Reminders

Redundant Edits: • Reminder to content originators to create

and share Edit IDs with downstream partners (such as online retailers)

• We’d like to encourage online retailers to work together with distributors to minimize redundant Edits.

Technology Update

Technology Update

EIDR Development Update

Revised 2.1 Release

EIDR 2.1(bis) • Revised EIDR 2.1 (AKA EIDR 2.1bis) on schedule

for November Release – Internal integration and acceptance testing underway

• Compatibility Testing available for interested members – Contact EIDR Support for the necessary credentials

• Features included in the original 2.1 proposal that are not in the 2.1(bis) release will follow in: – EIDR 2.1.1 – Focusing on Controlled Vocabularies – EIDR 2.2 – Delivering new Features & Data Fields

New EIDR Tiger Teams

Publication Status Interactive Materials

Publication Status • Publication Status: “valid” or “in development”

– Most records are “valid” – even those that are actually in development or in production

– The In Development Publication Status is for “private” or “confidential” registrations that no one else can see

• In Development has limiting de-duplication issues • Anyone who may have need of confidential pre-

release registrations should join the Tiger Team • The first Publication Status Tiger Team call will be:

– Wednesday, October 5 – 8:00AM Pacific (to better accommodate European participation)

Interactive Tiger Team • Already part of EIDR standard, but not yet activated • Initiating Requests

– Issue raised during recent Supplemental Tiger Team – Current request to register non-linear VR

• Interactive Referent Type applies to works that do not have a fixed duration/order of presentation, including: – Games – Non-Linear VR – Image Galleries – Menu Systems

• We need everyone’s help with the outreach to ensure complete representation on the Tiger Team

Interactive Tiger Team: Outreach • We’ll send an email invitation to all members • We ask all of you to extend an invitation to anyone

in your company who may be interested/impacted (including other divisions and subsidiaries)

• The first call will be held: – Thursday, October 13 – 8:00AM Pacific (to better accommodate European participation)

• In this meeting, we’ll: – Set the scope and goals for the Tiger Team – Verify that we have sufficient industry coverage – Set the schedule for future calls

Tiger Team Meeting Invitations • Contact Richard Kroon to be added to the Tiger

Team meeting invitations and email distribution lists – rkroon@eidr.org – (818) 207-3037

• Conference Call: – (888) 619-1583 / (719) 457-1414 – Passcode: 364153 – International dial-in numbers are available

• Web Meeting: – https://mpli1.pgimeet.com/EIDR

EIDR Policy Discussion

Creating New Alt ID Types

EIDR Alternate ID Types • Alternate IDs contain a Type and a Value

– Type may be specific (IMDb, ISAN, etc.) or general (Proprietary)

– General Type IDs require an identifying Domain

• Specific Type IDs are generally easier to use – Fewer fields to enter – Less chance for human error – Easier to search and sort – Available in look-up lists

• EIDR needs a policy for promoting an Alt ID Type from general (Proprietary) to specific (controlled vocabulary)

EIDR ID Type Policy • IDs are automatically identified by Type when part

of a published standard (Ad-ID, ISAN, etc.) • IDs are also identified by Type when widely

recognized as an industry standard (IMDb) • What additional rules should apply before issuing

a new ID Type? – Internet resolvable (via an open or restricted service?) – Used (stored/referenced/exchanged/etc.) by multiple parties

(≥ 3?) – Minimum number of available IDs (≥ 5,000?) – Role of EIDR Members in the process (including the ID

provider?)

Questions and New Business