Ensuring visibility and impact of the CPJ 2012
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The Canadian Pharmacists Journal (CPJ): a look at web visibility & impact in 2012 Dean Giustini | UBC Biomedical Branch Librarian | June 2 nd 2012 For the Editorial Board of the CPJ, Whistler BC http ://www.cpjournal.ca/
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A presentation to the editorial board for the CPA Conference, Whistler, June 2012
Transcript of Ensuring visibility and impact of the CPJ 2012
The Canadian Pharmacists Journal (CPJ):a look at web visibility & impact in 2012
Dean Giustini | UBC Biomedical Branch Librarian | June 2nd 2012
For the Editorial Board of the CPJ, Whistler BChttp://www.cpjournal.ca/
CPJ Visibility & Impact 2012
1. Can Pharm J in IPA, EMBASE, CBCA
2. CPJ in Google scholar
3. CPJ in Canadian repositories?
4. SEO - search engine optimization
5. Social media • help to identify trustworthy sources
~ Questions – feel free to interject
Dean Giustini | “Visibility & Impact of CPJ” | June 2nd 2012
Canadian Pharmacists Journal 2012
Dean Giustini | “Visibility & Impact of CPJ” | June 2nd 2012
Embase indexing 2012 (correct)
Dean Giustini | “Visibility & Impact of CPJ” | June 2nd 2012
Everything, from a medical librarian’s view,looks good in EMBASE …
International Pharmacy Abstracts (IPA) 2012
Oops …ERROR ~
International Pharmacy Abstracts (IPA) (incorrect)
Dean Giustini | “Visibility & Impact of CPJ” | June 2nd 2012
Oops!…ERROR ~
1. Chan P et al. A systematic review of remuneration systems for clinical pharmacy care services
2. Tsuyuki RT. Changing pharmacy practice: the leadership challenge
3. Tsuyuki RT et al. CHEP Guidelines for the management of hypertension by pharmacists
4. Shiu J. Quantifying opportunities to affect diabetes management in the community
5. Chan AHW et al. CHEP Guidelines for the management of hypertension by pharmacists
6. Tsuyuki RT et al. CHEP Guidelines for the management of hypertension by pharmacists
7. Semchuk W. Pharmacist intervention in risk reduction: high-risk cardiac patients
8. Blackburn DF. Cardiovascular risk reduction strategies in community pharmacy settings
9. Truong K. Asleep at the wheel: pharmacy practice research advocacy and knowledge translation by Canadian pharmacy organizations
10. Grindrod KA. Pharmacists' perspectives on providing chronic disease management services
22 times
18 times
14 times
9 times
8 times
8 times
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Article title Times cited
Year /
2008
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Can Pharm J in Google scholar
Dean Giustini | “Visibility & Impact of CPJ” | June 2nd 2012
Search engine optimization 2012
• Findability of CPJ website – “you can’t use what you can’t find”
• Make it easier to discover CPJ website
• Is web design set up to discover CPJ’s website – via search engines
• Develop strategy & direction – clear goals
• Consider listing download numbers & traffic on CPJ
Question: What’s the fastest way to “promote CPJ”?
Dean Giustini | “Visibility & Impact of CPJ” | June 2nd 2012
Using social media to raise awareness
Social media presence• Facebook @cpjournal • Twitter @cphaaphc • Wikipedia, CPJ entry• YouTube (none)
Twitter influence metrics• Foller.me http://foller.me/cphaaphc • Twitalyzer influence analyzer, CPJ• Tweetgrader @cphaaphc
Dean Giustini | “Visibility & Impact of CPJ” | June 2nd 2012
Recommendations for CPJ
1. Consider self-archiving policy for authors
2. Ensure all articles are crawled by Google
3. Consider some SEO / more descriptors / metadata for articles
4. Consider a social media strategy for CPJ
5. Or, perhaps create a specific Twitter account for Journal (CPJ)
Dean Giustini | “Visibility & Impact of CPJ” | June 2nd 2012
Questions? Ask Dean, your biomedical librarian
Dean Giustini | UBC Biomedical Branch Librarian | June 2nd 2012
