Active Visibility Ensuring future viability of Business Agility, Competitiveness, and Security FSI...

Active VisibilityEnsuring future viability of Business Agility, Competitiveness, and Security

FSI Solution Advisor, APAC, GigamonGhin Khoo

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What does the future look like?

©2015 Gigamon. All rights reserved.

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What does the future look like?


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Telling futures…


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Telling futures…


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The Competitive LandscapeMORE THAN EVER VULNERABLE TO EXTERNAL DISRUPTION?


Your biggest future competitor may not even be in the room today!

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3 Considerations:OPPORTUNITIES TO FUTURE PROOF IN A CHANGING WORLD


1. Partnerships

2. New Avenues via Adjacency

3. Changing the Conversation

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PartnershipsEXTERNAL SOURCES FOR NEW INSIGHTS


ARPUAverage Revenue Per User

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• Calls made• Location• Data used• Pages viewed• Apps used• Altitude• Acceleration

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• Spotify album: Andy Lau ‘Best of My Love’

• Frequency: Sunday evening

• Age: 32

• Spotify album:David Guetta ‘Dangerous’

• Frequency: Monday morning, Wednesday afternoon, Thursday evening, Friday evening, Saturday morning

• Age: 32

User 1 User 2



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New Avenues & AdjacencyTELEMETRY/IOT PROVIDING NEW OPPORTUNITIES


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New Avenues & AdjacencyPROACTIVE RATHER THAN REACTIVE


Telemetry within automobiles example:

• Cheaper than reactive repair call out job

• Opportunity/touch point for positive Customer Engagement

• Differentiated Service Offering in competitive landscape

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Changing the Conversation


FUD“Fear, Uncertainty, Doubt”

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Changing the Conversation


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We cannot predict the future…BUT WE SHOULD KNOW WHAT IS HAPPENING TODAY!

Pervasive infrastructure visibility

Granular traffic selection controls

Enhanced Tool Efficiency

Run multiple POCs in parallel

Legacy Approach Without Gigamon

Enterprise LAN

BI Tool BI Tool CX Tool Security Tool

IrrelevantTraffic

RelevantTraffic

With Gigamon Visibility Fabric

BI Tool BI Tool CX Tool Security Tool

Enterprise LAN

RelevantTraffic

Partial infrastructure view No control on traffic selected Reduced Tool Efficiency


• Access to all traffic for simultaneous analytics/BI/performance/Security/Customer Experience initiatives

• Ability to help customers speed up new network testing and product deployments by 66%

• Ability to have visibility into traditional ICT blindspots – virtual, cloud, and encrypted traffic

BenefitsPERVASIVE VISIBILITY, FASTER & MORE ACCURATE RESULTS

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3 Considerations:OPPORTUNITIES TO FUTURE PROOF IN A CHANGING WORLD


1. Partnerships

2. New Avenues & Adjacency

3. Changing the Conversation


VISIBILITY MATTERS

Active Visibility Ensuring future viability of Business Agility, Competitiveness, and Security FSI...

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