Enigeering the Word of Mouth
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Transcript of Enigeering the Word of Mouth
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Engineering the Word of Mouth
A Case Study from Truecaller
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No presence
Limited presence
Developed market
Few markets have public phone directories available for consumers
The Market
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Truecaller has significantly higher coverage than other public directories thanks to the company’s collaborative approach
Ind
ia
USA
Sw
ed
en
Truecaller
Public directories
India U.S. Sweden
Significantly Higher Coverage
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Implementing the ‘Like’ button -In the right place
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Ask for ‘Review’
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Make the user re-use features
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Show the user what they are missing
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Make the user spread the word for you!
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Make the user spread the word for you!
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‘Facebook Ticker’
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The outcome?
November = 13.555 new total likes
December = 29.709 new total likes
January = 37.255 new total likes
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The outcome?
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The outcome?
Active users has increased with 57.1% after implementing
‘virality pack’!
November – 1323 shares through the app
December – 24096 shares through the app!
January – 26693 shares through the app!