Enhancing user engagement on mobile devices
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Enhancing user engagementon mobile devices
Randall Arnoldwith contributions from the Maemo and MeeGo communities
…moving toward an open, mobilized feedback ecosystem
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Randall Arnold aka “Texrat”
who am I?
former Nokia quality engineer/analyst, key member of N800 US launch team
community leader at maemo.org, 2 term council representative
coordinator of MUEF project at MeeGo.com
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feedback ecosystem:what am I talking about?
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let’s talk about feedback
…people responding to surveys,
rating items of interest, or
commenting on products or service.
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feedback mechanisms are too often
disconnected from the product or service we are rating…in time, space or both.
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ideally, feedback experiences should be:
transparenteasyconsistentfull-circlepromisingintegrated
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content
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2005 2006 2007 2008 2009 2010 2011
0
250000
500000
750000
1000000
1250000
1500000
1750000
2000000
pet
abyt
es
taken to an extreme, content and connectivity
can drown us in choice
digital data created worldwide
…this number is expected to
reach
35000000 petabytes
by 2020(IDC)
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“values relevant to your interests, mood, location
and experiences, and often aligned with
people close to you.”
CONTEXT
content
more useful search results
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…by 2015, “context will be as influential to mobile consumer
services and relationships as search engines are to the Web” in 2010
Gartner, 13 January 2010
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Local33%
General67%
Data; 49%
Voice, 37%
Gam-ing; 8% Other
, 5%
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the future is
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2005 2006 2007 2008 2009
0
250000
500000
750000
1000000
1250000
smartphones mobile phones
global mobile market growth
smartphones
up 56.7% in
1Q 2010 over same period in 2009. Mobile
phones up 21.7%
(IDC)
by 2013, “mobile phones will overtake PCs as the most common Web access device worldwide.” Gartner, 13 January 2010
tho
usa
nd
s o
f u
nit
s
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What will this mean for the user
experience?
Bob’s Diner600 Sunnyside Street««««4 reviews1 by a friend
“Local Eating”An online guide
by Minna«««22 reviews
3 by friends
pulling it all together:
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foundation for a viablefeedback ecosystem
based on open standardshighly configurable by usersdesigned to easily share information
BUT-protective of user privacy and
security
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developer feedback:application performance
Bug & crash reports
App test results
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developer feedback:donations
Flattr
Obopay
Paypal
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rating items of interestMedia
survey data
Applications, Videos, Images. Music, Podcasts
Also: Points of interest, Events,etc
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The mobile gamingexperience Gaming
Achievements
Game ServicesHost(s)
GamingExperience
Gam
e rating
sMedia
survey data
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(QA + media + gaming) x social network
Flattr
Media survey dataBug & crash
reports
GamingAchievements
Game ServicesHost(s)
GamingExperience
Applications, Videos, Images. Music, Podcasts, Points of interest, Events,etcDeveloper
Feedback
Obopay
Paypal
Gam
e rating
s
Donations
App test results
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what’s NEXT?
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the sensor web
Your location:
555 Sunnyside StreetProceeding north at 5 kph
Your environment:Elevation 1000 metersTemperature 40° CHumidity 45%
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Augmented reality
Your environment:Elevation 1000 metersTemperature 40° CHumidity 45%
Treasure! ‘600 Sunnyside Street
Your location:
555 Sunnyside StreetProceeding north at 5 kph
Juniper Research
2011: $2 million in revenue
2014: $714 million projected
…mostly in mobile gaming
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connecting social networks
?
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So why do we need an open, mobilized feedback ecosystem?
We want to be fully engaged in Internet activities
We need to cut through search result noise to get to what interests us
A mobile Internet is the futureWe are more interested in the opinions
of friends than strangersInformation wants to be free
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OPEN PotentialPossible synergies with
Project Silk: web servicesUbuntu: Software Center (app management)Gluon: open source gamingMeeGo User Engagement Framework (MUEF)
Project: MeeGo feedback metaproject and others
A lot of talented developers and designers available out there!
Android’s success is good for open source and mobility. MeeGo will go even further.
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Content, Software and Service Providers:
If you’re not enabling, gathering and using feedback from your customers, you’re giving power to your competitors.
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Users:
If you’re not offering feedback to content, software and service providers, you’re missing an opportunity to help define direction.
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Randall Arnold | [email protected] | twitter: texrat
maemo.org community councilplease provide feedback!
MUEF: http://wiki.meego.com/MeeGo_User_Engagement_Framework_Project