Enhanced Media Solutions 2015/2016 - IHS Fairplay Media Solutions 2015/2016 Access key decision...
Transcript of Enhanced Media Solutions 2015/2016 - IHS Fairplay Media Solutions 2015/2016 Access key decision...
Enhanced Media Solutions 2015/2016Access key decision makers in the global maritime industry through IHS Maritime & Trade’s leading sources of information and analysis
IHS MARITIME & TRADE
IHS.com/maritime
WELCOME ABOARD…Welcome to IHS Maritime & Trade, the leading source of critical maritime and trade insight for over 100 years.
We enable organizations, policy makers and security to navigate todays’ complex trading environment by being the premier provider of news and insight to the business serving community.
OUR MISSIONTo be the go-to news and information provider to the global maritime community, via engaging and thought-provoking content that keeps readers informed.
Purpose of this media kitTo illustrate the multitude of commercial content gateways for delivering your message to key players in the global maritime community.
IHS.com/maritime
OUR CONTENT & PLATFORMSGenerated by the largest, most experienced and knowledgeable editorial staff in the industry today without commercial influence.
Who uses our content?Governments, traders, cargo owners and the global shipping industry use IHS Maritime & Trade intelligence every day to manage complex global
supply chains, find sources of competitive advantage, identify new business opportunities, and secure our oceans and borders from potential security risks.
IHS.com/maritime
OUR AUDIENCEOur audience is made up of senior professionals and decision-makers across the whole of the global maritime community.
65,000 EMAIL
60,000 UNIQUE WEBSITE USERS
38,500 SOCIAL MEDIA
TOTAL AUDIENCE175,000
12,000 AUDITED CIRCULATION
IHS.com/maritime
IHS FAIRPLAY WEBSITE
Put your marketing messages on the new Fairplay.IHS.com website alongside all the latest maritime industry news, analysis, articles, white papers and webcasts.
159,736 PAGE VIEWS*
91,126 VISITS*
58,706 UNIQUE VISITORS*
2.3 PAGE VIEWS PER VISIT*
Regional Breakout
22%
1%
40%
1%
30%
6%
North America
South & Central America
Europe
Africa
Asia/Middle East
Australasia
* This data is for IHS Maritime 360 website.
IHS.com/maritime
Regional Breakout
8%20%
6%Americas
Europe
Asia/Middle East
Oceana
65,000 DELIVERED
12% OPEN RATE
2% CLICK-THROUGH-RATE
58%
Monthly Averages*
0 5 10 15 20
Industry/Manufacturing
Consultancy
Education/Research
Navy
Private Individual
Media & Comms
Financial Services
Int. Organisations
Security
Audience by Business Type
IHS FAIRPLAY DAILY NEWSWIRE
* This data is for IHS Maritime 360 website.
IHS.com/maritime
Regional Breakout
7%
6%
39%
Americas
South &
Central America
Europe
Africa
Asia/Australia 8,693 PAGE VIEWS
5,894 RETURNING VISITORS
46%
Monthly Averages for Digital Edition
IHS MARITIME FAIRPLAY MAGAZINEThe trusted source for maritime information critical to planning for businesses, with more than 130 years of expertise.
2%
0 10 20 30 40 50 60
CEO/COO/MD/Head of Division/Manager
Paid Unspecified Maritime Executive
Director/President/VP/Owner/Partner
Finance/Research/Operations/Information Services
Broker/Consultant/Independant/Other
Audience by Business Type
53% TOOK ACTION AS A RESULT OF ADVERTSING
81% PLAY A PURCHASING ROLE
Readership Survey
28 May 2015 • Vol 384 • Issue: 6839 sea-web.com/insight
IHS MARITIME & TRADE
Holding course through
winds of change
POWERHOUSE: NORWAY / NOR-SHIPPING
STORY OF THE WEEK
New deal for Greek maritimeSyriza’s olive branch
Visit us at
Nor-Shipping
2015#C04-17in the Safety and
Rescue HallBooth
↘ For moretechnology news
see P20
IHS.com/maritime
IHS SAFETY AT SEA MAGAZINEThe only magazine dedicated to global maritime safety.
Regional Breakout
Americas
South &
Central America
Europe
Africa
Asia/Australia
5%
8%
20%
66%
1%
Audience by Business Type
0 5 10 15 20 25 30 35
Ship broker/Management/Operator/Owner
Paid Unspecified
Other (inc. Bunker, Dredging, Finance & Legal)
Educational/Training
Government/Association
1,691 PAGE VIEWS
908 RETURNING VISITORS
63% TOOK ACTION AS A RESULT OF ADVERTSING
74% PLAY A PURCHASING ROLE
Readership Survey
IHS.com/maritime
REGIONAL BREAKOUT
Americas
Europe
Middle East & Africa
Asia/Australia
8%
3%
9%
80%
AUDIENCE BY BUSINESS TYPE
0 10 20 30 40 50
Maritime Organisations Unspecified
Other (Inc. Maritime organisations, Bunker,
Hydrographic, Salvage, Towage)
Dredging
Port/Authority/Terminal/Port Construction
935 PAGE VIEWS
506 RETURNING VISITORS
82% TOOK ACTION AS A RESULT OF ADVERTSING
75% PLAY A PURCHASING ROLE
Readership Survey
IHS DREDGING AND PORT CONSTRUCTION MAGAZINEThe leading international magazine for the world of marine civil engineering.
Monthly Averages for Digital Edition
IHS.com/maritime
OUR ENHANCED MEDIA SOLUTIONS
A powerful and influential collection of enhanced media solutions to deliver your message into the heart of a thriving community of high-level decision makers
LEAD GENERATION PROGRAMSPut your marketing assets to work immediately and generate demand for your products and solutions or utilize our turnkey lead generation programs to jumpstart your sales.
Alternatively, work with your sales representative to come up with a program that suits your needs.
Programs can include the following types of media:
Videos l Podcasts l White Papers l Webcasts
Rates
Contact your sales representative
“Content published on 2 or 3 channels has a 24% increase in engagement”How to rise above the noise, differentiate your brand, and build an outstanding online presence, Michael Lewis 2012
CLICK TO VIEW
IHS.com/maritime
ONLINE DISPLAY ADVERTISINGIHS Fairplay Website
Put your marketing messages on the new Fairplay.IHS.com website alongside all the latest maritime industry news, analysis, articles, white papers and webcasts.
Monthly Rates
Pop-up 300x250 $6,000 £3,850
Expandable Leaderboard 975x90 and 975x270
$3,750 £2,400
Leaderboard 975x90 $2,500 £1,600
Sponsor Spotlight 300x250 $2,500 £1,600
MONTHLYRATE USD
MONTHLY RATE GBP
Home Page Ads AD SIZE(in pixels)
* The Leaderboard and Sponsor Spotlight impressions will be divided between
5 rotating positions, with a maximum purchase of 3 ad slots per month.
Expandable Leaderboard 975x90 and 975x270
$3,750 £2,400
Leaderboard 975x90 $2,500 £1,600
Sponsor Spotlight 300x250 $2,500 £1,600
Premium Category Page - Safety & Regulation
* The Leaderboard and Sponsor Spotlight impressions will be divided between
5 rotating positions, with a maximum purchase of 2 ad slots per month.
Expandable Leaderboard 975x90 And 975x270
$3,000 £1,950
Leaderboard 975x90 $2,000 £1,300
Sponsor Spotlight 300x250 $2,000 £1,300
Category Pages
* The Leaderboard and Sponsor Spotlight impressions will be divided between
5 rotating positions, with a maximum purchase of 2 ad slots per month.
IHS.com/maritime
EMAIL NEWSLETTERSIHS Fairplay Daily Newswire
Targeted daily e-mail newsletter keeping our readers informed on the changes in the global maritime industry each and every day.
Custom Newsletters
Deliver your message to a targeted circulation of opt-in subscribers from the comprehensive IHS Maritime & Trade audience database.
We can also design your template and generate copy with reports available to track your program deliverables.
Sponsored Email
Our marketing services team will send out an e-mail message on your behalf to a select target audience of executives and decisions makers in the industry.
Rates
LEADERBOARD 728x90 $1,800
SPONSOR SPOTLIGHT 300x250 $1,500
MONTHLYRATE USD
MONTHLY RATE GBPAD TYPE
AD SIZE(in pixels)
IHS.com/maritime
Rates
Editorial Webinar Vendor Webinar Custom Webinar
Contact your sales representative
WEBINARSAlign your brand with world-leading content based on your market and objectives.
Our webinars feature comprehensive dialogue and in-depth analysis of vital issues delivered by our top-level editorial team.
Editorial Webinar
Our award-winning editorial team organizes webcasts throughout the year, covering exclusive and timely topics. Take advantage of our existing editorial webcast series to align your brand with the leading content in the sector. Our editors lead topic creation and recruit speakers, analysts, and other experts, while our audience development experts drive traffic to the webcast. Each webcast will have a maximum of three co-sponsors.
Vendor Webinar
Accelerate your sales cycle with a vendor perspective webcast, which allows you to take full advantage of our powerful audience development capabilities while taking control of the content of the webcast. We provide complete audience development, marketing, production and project management as well as a professional moderator to manage the discussion with your presenters.
Custom Webinar
Educate your customers and establish a thought leadership webcast, which can be used to position your company as a thought leader in the sector. We put one of our editorial team members to work with you, to consult on the topic, give editorial input and deliver the right audience. This webcast will have ONLY one sponsor.
IHS.com/maritime
ROUNDTABLESHigh-level invitation-only events to a small group of beneficial cargo owners and transportation providers.
IHS Maritime & Trade is organizing a series of ROUND TABLE events to be held throughout 2015.
The aim is to provide a forum for discussion of important developments happening in 2015, led by IHS Maritime & Trade editors, in a confidential environment.
Exclusive sponsor deliverables
• Two sponsor company representatives to participate in Round Table discussions.
• Work with IHS Maritime & Trade moderators to give input into the topics discussed at Round Table.
• Full list of attendee with contact information after the Round Table.
• Official “Thank You” delivered by a IHS Maritime & Trade representative prior to the start of the round table.
• Round Table discussions.
• Editorial write up in the most appropriate magazine.
• Logo representation and recognition on Round Table materials
• Confirmation, agenda, printed materials, etc.
• Inclusion of company materials in information pack to be given to shipper attendees.
• One (1) Round Table promotional giveaway
Rates
Contact your sales representative
“Thank you once again for the opportunity to be a part of the recent Fairplay workshop. I found the interactions both stimulating and engaging for it was a rare chance to get-together with persons
across the value-chain to discuss crucial issues within the industry”.
Avinash Kadam Corporate Director – Fleet Management Bernhard Schulte Shipmanagement (Singapore) Pte Ltd
IHS.com/maritime
VIDEOA high impact platform for brand building and lead generation.
• Present your brand and message to global audience of maritime professionals
• Drive traffic to a destination of your choice
• An easy way to add a multimedia option to your marketing campaign
• Highly effective and innovative
We can place your video behind a registration form on the IHS Fairplay website and collect leads. We’ll drive traffic to the video for you using our vast audience of logistics professionals.
Align your message with the power of IHS Fairplay content team. We can help you put together thought leadership videos on specific issues and topics. We’ll help you with the content and handle the production/editing and drive traffic to the video on our website.
Rates
Contact your sales representative for
√ Lead video on home page for one week √ IHS Fairplay Daily Newswire
IHS.com/maritime
CONTRACT PUBLISHING
White Papers
Elevate your brand’s position as a thought leader through the educational content in your white paper, such as a “case study.” These compelling documents are powerful sales tools that highlight your company’s understanding of your prospect’s challenges and the solutions you offer to address them. White papers enhance the effectiveness of your marketing programs and are a way to generate qualified leads from highly engaged professionals.
Dedicated marketing efforts include listing on IHS Maritime & Trade for 3 months, IHS Maritime & Trade Newswire posting and promotions via social media platforms during the program duration.
Detailed reporting of all opt-in registrant information, including name, e-mail address, company, title and address sent to the sponsor on a weekly basis.
Click here for white paper sample.
Rates
Pricing: Contact your sales representative
IHS.com/maritime
ISO Revisions
ISO 9001 Whitepaper
ISO Revisions
Understanding the changesApproaching change
CONTRACT PUBLISHING
Advertorial
Help get your message out to your target audience tailored lead generation packages to suit your needs — you can choose to include some or all of the media listed below in your package. We work with you to deliver a guaranteed number of leads from your package.
Special Focus Advertorials
Print, Online, and Combined
Throughout the year, IHS Maritime & Trade runs many special reports and sections in the print magazine that focus on trending topics, regions experiencing growth or change, and other areas of top concern to our readers. Some of these are Special Advertising Sections, which provide companies with an opportunity to go beyond a display ad via brand extension into the pages of the magazine; editorial coverage among leaders in a region or service category; and partnered content (print and online) that can be used independently in your marketing.
Custom Advertorials
Print and Online Publications
If you do not want to share the limelight, a Custom Advertorial allows you to be the sole advertiser in a print or online special section or supplement. Employ the resources of the IHS Maritime & Trade marketing services team to create a custom publication, section or online advertorial product that promotes your product launch, service expansion or company anniversary. Our editorial team will offer guidance on content, design and vision of the advertorial itself, and manage the production process from A to Z for you. Once completed, we will distribute the advertorial to our select, qualified audience of logistics professionals, while reprints and digital editions will provide your business with compelling cross-branded marketing collateral.
Rates
Pricing: Contact your sales representative
IHS.com/maritime
OUR EXPERTSNeil Wiese
is the UK-based head of content for IHS Maritime & Trade. He joined IHS in 2006 from the Australian Broadcasting Corporation where he worked as program director managing a network of radio stations. Before that he was the ABC’s Latin America correspondent, a Time magazine correspondent and a reporter and producer in commercial TV, radio and print.
Richard Clayton
Richard Clayton, one of the foremost maritime journalists working today, is Chief Maritime Analyst writing opinion columns in several IHS publications exploring key issues such as new technology, crewing, shipbuilding and maritime safety. Before his current position, Mr. Clayton served as editor of IHS Maritime Fairplay magazine. He is frequently attends global maritime industry events as a moderator or speaker and holds degrees from the universities of Lancaster and Plymouth, UK.
Nick Blackmore
Nick Blackmore is head of publications, overseeing production of IHS Maritime & Trade’s magazines and supplements. He was previously managing editor of IHS Safety at Sea and IHS Fairplay Solutions magazines. He joined IHS in 2008 after editing Seafarer, the official magazine of The Marine Society & Sea Cadets.
Greg Miller
Greg Miller has served as IHS Maritime and Trade’s Americas editor since 2004, specialising in US-listed shipping companies and energy commodity transport, as well as banking and legal issues. Prior to joining IHS, he was the senior editor at Cruise Industry News for seven years and the editor in chief of the Virgin Islands Business Journal for five years. He graduated from Cornell University in 1990.
Penny Thomas
Penny Thomas is an editor and journalist for Fairplay.IHS.com. Prior to her current role she was the EMEA managing editor and has been part of the IHS Maritime & Trade team since 2004. Penny joined IHS as assistant editor for Safety at Sea magazine before becoming the title’s editor. She then edited Ports & Harbors and developed a keen interest in port infrastructure and logistics.
Greg Knowler
Greg Knowler is a highly experienced editor and publisher with more than 20 years with mainstream media and B2B magazines. His journalism career began in 1989 as a reporter for a daily newspaper in Durban, South Africa during the turbulent end of apartheid. In 2000, he relocated to Hong Kong and spent two years at the South China Morning Post sports desk before joining Cargonews Asia where he rose to the role of editor and publisher. He joined JOC Group in 2014 as Asia editor and established himself as an influential journalists covering container shipping and related issues. He was recently promoted to Asia Editor for IHS Maritime & Trade where he will oversee all Asia editorial coverage for JOC.com and Fairplay.IHS.com.
IHS.com/maritime
Turloch Mooney
Turloch Mooney is a well-known Asia-based supply chain journalist. He was co-founder and managing director for Supply Chain Asia Publication based in Shanghai, China. He previously held posts at IATA (International Air Transport Association) as Chief Editor & Secretary for the Global Compliance User Group. He holds a Master’s Degree in International Studies from the University of Limerick, Ireland with specialization in International Law and International Trade. His area of specialization will be global ports, covering issues such as port congestion, competition, mega-ship impact, productivity, hinterland access and relevant supply chain issues.
Yannick Guerry
Yannick Guerry is digital content editor for Fairplay.IHS.com. His role includes management of digital news flow on production of multimedia content and oversight of the social media. He was previously an IHS Safety at Sea reporter. Before joining IHS, he trained at the BBC and worked for a Press Association-owned B2B journal. He graduated with a degree in history before undertaking post-graduate studies in journalism.
John Gallagher
John Gallagher is Washington DC - based senior Americas correspondent for IHS Maritime & Trade, with a specialization in regulation and risk. He specializes in US container trades, offshore, dredging and port construction and US maritime regulations. Prior to joining IHS in 2009 he covered the US trucking and rail sectors for Traffic World magazine and the Journal of Commerce for 10 years. He graduated from Florida State University with an English and Business degree.
Lisa Maher
Lisa Maher is the IHS journalist covering the dredging market globally, with her content appearing on Fairplay.IHS.com and in Dredging and Port Construction magazine. Prior to her current role she was a publications editor with IHS Maritime & Trade, specialising in dredging, port construction and liaison with industry associations such as CEDA, the Central Dredging Association. Before joining IHS in 2011, she worked as editor of various B2B publications in the biotechnology, foods, chemicals, and metals industries.
Savahna Nightingale
Savahna Nightingale is a UK-based senior reporter for Fairplay.IHS.com, focused on maritime commerce including companies, financial results, maritime finance, filings/listings, financial instruments, accountancy, M&A, and freight rate markets. A specialist in Africa issues, Savahna has presented on behalf of IHS at conferences including Intermodal North Africa, Africa Maritime Briefings, Defence Geospatial Intelligence and the Cyprus Shipping Forum. She has a BSc in Maritime Business and Maritime Law and was a presenter/reporter at the BBC prior to joining IHS.
Girija Shettar
Girija Shettar is a UK-based, senior journalist covering regulation and risk topics for Fairplay.IHS.com. She joined IHS Maritime & Trade in 2010 and specialises in regulation and risk, including maritime security and the human element of shipping. Following a decade working in the arts in India, she served five years at London-based publisher Informa as section editor, world markets, for Clinica Medtech Intelligence. She obtained her Doctorate in Philosophy from Cardiff University in 2003.
IHS.com/maritime
Angela Yu
Angela Yu is a Beijing-based reporter for Fairplay.IHS.com who specialises in shipping finance and maritime regulation in China and throughout Asia. Prior to joining IHS in 2012, she worked as an online editor for the China Shipping Service of the Chinese Ministry of Transport for almost five years. She graduated from the Communication University of China with an M.A. in international relations in 2008.
Titus Zheng
Titus Zheng is a Singapore-based journalist for Fairplay.IHS.com covering regulation, risk and maritime commerce. Titus specialises in the offshore and marine industry as well as bunkering. Prior to joining IHS in 2014, he worked as reporter/analyst for Oil Price Information Service (OPIS) covering fuel oil, bunkers and downstream analysis. He graduated from Australia’s RMIT with a business management degree, majoring in finance.
Mike Brock
Mike Brock is a publications editor with IHS Maritime & Trade, having been online news editor and a sub-editor since joining in 2004. He previously worked for, among others, the Reuters World Desk, Worldsports, United Press International, New York Times, the Examiner in San Francisco, the LA Times and major London newspapers
Richard Halfhide
Richard Halfhide is a publications editor, working across IHS Maritime & Trade’s magazines and supplements. Prior to joining the editorial team in 2013, he spent eight years as a senior specialist in IHS Maritime & Trade’s data department, working in the Ships in Service and Shipowners & Managers sections.
IHS.com/maritime
CONTACT USNatasha Bailey Phone: +44 203 253 2142 Email: [email protected] group sales manager – all publications
IHS Maritime Fairplay/ IHS Ports & Harbors / JOCDavid Calver Phone: +44 203 253 2282 Email: [email protected] Northern Europe, Scandinavia, Baltic region
Ria van den Bogaert Phone: +32 2 569 8905 Email: [email protected] Southern Europe, France and UAE
Cindy Cronin Phone: 954-551-8305 Email: [email protected] AZ, AL, FL, GA, LA, MS, NC, SC, TN, TX, VA, WV, MD, NM, Latin America, Canada
Zach Gorman Phone: 973-776-7820 Email: [email protected] CT, DE, ME, MA, NH, NJ, NY, PA, RI, VT
Jen Mallinger Phone: 630-210-6827 Email: [email protected] AK, AR, CA, CO, HI, ID, IL, IN, IA, KS, KY, MI, MN, MO, MT, NE, NV, ND, OH, OK, OR, SD, UT, WA, WI, WY
Bon Kwok Phone: +852 31707373 Email: [email protected] Asia
Michihiro Kawahara Phone: +81-90-6927-7457 Email: [email protected] Email: [email protected] Japan
Belinda Slow Phone: +44(0)20 3253 2221 Email: [email protected] African Nations
IHS Dredging and Port ConstructionDeborah Fish Phone: +44(0)20 3253 2285 Email: [email protected]
IHS Safety at SeaBelinda Slow Phone: +44(0)20 3253 2221 Email: [email protected]
@
IHS.com/maritime