Case Study – Social Media

www.sixinches.in CASE STUDY – KINGSTON TECHNOLOGY SOCIAL MEDIA CAMPAIGN

The Need:

Kingston Technology, one of the most trusted memory brands in the world, wanted to popularize their offering of customized USB drives. Since Kingston Technology already had more than 1 lakh followers on their Facebook page, we chose Facebook as the medium for communication. This not only helped us to achieve the desired objective but also aided in striking an emotional chord with the current fans as well as their acquaintances.

www.sixinches.in CASE STUDY – KINGSTON TECHNOLOGY SOCIAL MEDIA CAMPAIGN

The Connection:

The campaign #EngraveYourLove was born with an objective of adding a human touch to the USB drive. The key insight was that despite having deep regards for their dear ones, most people do not express their love adequately. With this campaign we wanted to encourage the importance of expressing love to the special people in one’s life. The unique gratification for the most creative messages would be a USB drive engraved with the name of their loved ones.

Launch Post Reach 457,971 Comments 1083 Likes 90,993 Shares 974

www.sixinches.in CASE STUDY – KINGSTON TECHNOLOGY SOCIAL MEDIA CAMPAIGN

The Execution:

#EngraveYourLove was initiated with a creative teaser campaign having an emotional touch to create a buzz. That itself got 93000+ people talking about the campaign. The teaser launch video fetched 88000+ views with a total reach of 432000.

20 unique creatives were created by Team Six Inches for this campaign. To increase the scope of creativity the participants were given a choice to share their entries in the form of plain text, images, GIFs or a video.

2300+ Entries

Each response was custom replied with zero automation. Real-time ORM & response management helped garner more reach & better post edge rank. Multiple entries were allowed & participants were given choice to share their entries on different posts. Daily analysis around unique entries & responses helped to manage media promotion across the entire campaign.

www.sixinches.in CASE STUDY – KINGSTON TECHNOLOGY SOCIAL MEDIA CAMPAIGN

Our scope involved

• Conceptualization of the campaign

• Content strategy

• 20+ Creatives

• 93000+ people talking about

• Monitoring of 6000+ Comments

• ORM – spam cleaning

• Auditing 2300+ entries

Teaser/Launch Video

Particulars Statistics

Total no. of Likes increased on Page 10,003

Total Reach on Posts 2,430,266

Total Likes on Posts 2,93,181

Total Comments on Posts 2913

Total Shares on Posts 2160

Engagement Rate 12.6%

Total Entries received 2324

www.sixinches.in CASE STUDY – KINGSTON TECHNOLOGY SOCIAL MEDIA CAMPAIGN