Engels presentatie
-
Upload
cedric-van-damme -
Category
Sports
-
view
193 -
download
0
Transcript of Engels presentatie
![Page 1: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/1.jpg)
The key to success
How to promote a minor sport?
![Page 2: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/2.jpg)
Table of contentsO IntroductionO The key to successO Rugby & Golf: a success storyO Case study: hockey
![Page 3: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/3.jpg)
![Page 4: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/4.jpg)
The key to successO Simplified rules;O Promotion campaign;O Endorser (role model,
characteristic);O Big sponsors;O Simple equipment and accessibility;O Promote new markets.
![Page 5: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/5.jpg)
Rugby promotional
![Page 6: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/6.jpg)
Rugby: succes story
O Simplified rules: Rugby SevensO Promotion campaign; William Lawson, USAO Endorser; Chabal, WilkinsonO Big sponsors; Guinness, SkyO Simple equipment; Rugby ballO accessibility; Not yetO Promote new markets; USA
![Page 7: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/7.jpg)
Nike commercial
![Page 8: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/8.jpg)
![Page 9: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/9.jpg)
Golf: succes storyO Simplified rules; Not yetO Promotion campaign; Nike commercial,
Start to golfO Endorser: Tiger Woods, Rory McllroyO Big sponsors; Nike, Rolex, AT&TO Simple equipment; Still expensiveO accessibility; Still difficultO Promote new markets; Global market
![Page 10: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/10.jpg)
Case study HockeyO Simplified rules difficult rulesO Promotion campaign no promotionO Endorser: Jamie Dwyer, Kate Hollywood
Who knows them?O Big sponsors only local sponsorsO Simple equipment; Stick, BallO accessibility still elitistO Promote new markets not global
![Page 11: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/11.jpg)
![Page 12: Engels presentatie](https://reader037.fdocuments.net/reader037/viewer/2022102723/55b473febb61eb81508b458c/html5/thumbnails/12.jpg)
The endO Thibault TangheO Arne Van Den HoeckO Cedric Van Damme