Engaging without invading

Stuart Johnson, Matthew Mobbs, David Morgan

"Compete’s numbers for April show that Facebook has grown from 91,000,000 to 104,000,000 unique visitors, a healthy 14.35% increase from March. [...] The number of unique visitors [on Twitter] has grown from 14,000,000 to 19,000,000, which is 38.56% growth."

(Schroeder, 2009)

"Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service."

(Fox et al.., 2009)

Students' Union Student Development

Active since11 February 2008

Active since1 September 2009

2,629 fans 665 fans

Active since18 March 2009

Active since1 September 2009

418 followers 279 followers

PurposePromoting campaigns, social events and student community

Promoting opportunities for academic and career skills development

SD and SU Facebook and Twitter figures as of 11 December 2009

01/09/2009

04/09/2009

07/09/2009

10/09/2009

13/09/2009

16/09/2009

19/09/2009

22/09/2009

25/09/2009

28/09/2009

01/10/2009

04/10/2009

07/10/2009

10/10/2009

13/10/2009

16/10/2009

19/10/2009

22/10/2009

25/10/2009

28/10/2009

31/10/2009

03/11/2009

06/11/2009

09/11/2009

12/11/2009

15/11/2009

18/11/2009

21/11/2009

24/11/2009

27/11/2009

30/11/2009

03/12/2009

06/12/20090

500

1000

1500

2000

2500

3000

Total number of Facebook fans since 01/09/09

SU SD

Tota

l num

ber

24-Aug

27-Aug

30-Aug02-Se

p05-Se

p08-Se

p11-Se

p14-Se

p17-Se

p20-Se

p23-Se

p26-Se

p29-Se

p02-O

ct

05-Oct

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17-Oct

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01-Nov

04-Nov

07-Nov

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13-Nov

16-Nov

19-Nov

22-Nov

0

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350

400

450

Total number of Twitter followers since 24/08/09

SU SD

Num

ber o

f fol

low

ers

Interesting Useful Informative Enjoyable Fun Amusing Annoying Tiresome0

5

10

15

20

25

30

Pick the words that best describe the Students' Union and Student De-velopment accounts you follow

SU accounts SD accounts

Num

ber o

f res

pons

es

Students' Union Student Development

Posts, comments, likes 1278 49

Tweets 613 582

@replies 139 (22.68% of tweets)

158 (27.15% of tweets)

Retweets 23 (3.75% of tweets)

41 (7.04% of tweets)

Direct messages 10 7

SD and SU Facebook and Twitter figures as of 11 December 2009

33%

25%

22%

19%

1% 0%

Interface used for Students' Union Twitter account

webFacebookTwitterifficTweetieTwitPicAPI

SD and SU Twitter figures as of 11 December 2009

59%20%

7%

6%

4%

1%1%1%

Interface used for Student Development Twitter account

HootSuitetwitterfeedTwieetiewebEchofonNetvibesCoTweettwhirl

SD and SU Twitter figures as of 11 December 2009

Selective Twitter status