Engaging With Your Customers Using Social Media - Leigh Jewiss 161015
-
Upload
jewisstraining -
Category
Social Media
-
view
143 -
download
0
Transcript of Engaging With Your Customers Using Social Media - Leigh Jewiss 161015
![Page 1: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/1.jpg)
Engaging with your customers using
Social Media @LEIGHJEWISS
AU.LINKEDIN.COM/IN/LEIGHJEWISS
LEIGHJEWISS.BRANDED.ME
![Page 2: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/2.jpg)
Today we are going to learn…… Discover and learn about the top social media networks and which ones are the best for your business
Learn where is the best place to invest in Social Media through knowing your customers
Explore what to put on social media for the best results
Discover tips and tricks on how to maximise the use of social media and how to create the time to use it
Learn what a digital strategy is and how to create one for your business
![Page 3: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/3.jpg)
OnlinePresence
![Page 4: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/4.jpg)
Why Social Media?
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”
- Bonnie Sainsbury (@bsainsbury)
![Page 5: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/5.jpg)
Why Social Media?
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free,
tell others about you.”
- Bonnie Sainsbury (@)
Source: http://blackboxsocialmedia.com/why-use-social-media-marketing-for-advertising/
![Page 6: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/6.jpg)
1. Make it Easier For Potential Customers to Find You
2. Make it Easier to Showcase Your Products and Services
3. Make it Easier to Market Your Brand
4. Easier to COMMUNICATE
Source: http://thinkchrysalis.com/blog/why-does-your-business-need-an-online-presence/
Why Do We Need An Online Presence?
![Page 7: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/7.jpg)
Source: http://myob.com.au/myob/backing-aussie-business/myob-business-monitor-1258090877325/ (March2014 Digital Nation Infographic)
MYOB Business Monitor -State of the Digital Nation
![Page 8: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/8.jpg)
The Social Media Landscape
![Page 9: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/9.jpg)
Q: Who uses Social Media?A: EVERYBODY
Source: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
![Page 10: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/10.jpg)
Name the Top 5 Social Media Platforms
(in Australia, based on users)
Source: Frank Media – Social Media Statistics Australia – August 2015
FACEBOOK – 14,000,000
YouTube – 13,900,000
WordPress.com – 5,700,000
LinkedIn – 3,600,000
Instagram – 5,00,000
![Page 11: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/11.jpg)
The Top 18 Social Media Channels
1. Facebook – 14,000,000 users (steady)2. YouTube – 13,900,000 UAVs3. WordPress.com – 5,700,0004. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)5. Tumblr – 4,200,0006. LinkedIn – 3,600,0007. Blogspot – 2,700,0008. Twitter – 2,791,300 Active Australian Users (see calculation)9. WhatsApp – 2,400,000 Active Australian Users (see calculation)10. TripAdvisor – 2,150,00011. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)12. Tinder – 1,750,000 Australian users (estimation)13. Yelp – 1,550,00014. Flickr – 630,00015. Pinterest – 320,00016. Reddit – 135,00017. MySpace – 85,00018. Google Plus – approx 55,000 monthly active Australian users (estimation *revised*)
Source: Frank Media – Social Media Statistics Australia – August 2015
![Page 12: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/12.jpg)
Sensis Social Media Report 2015
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
![Page 13: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/13.jpg)
Who Doesn’t Like Bacon??
![Page 14: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/14.jpg)
Who are your customers?
Source: https://s-media-cache-ak0.pinimg.com/originals/73/70/23/7370238a2edbadb985be47a40ce18274.jpg
![Page 15: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/15.jpg)
Who is your customer?Introducing the Customer Persona
Source: https://blog.kissmetrics.com/minds-of-saas-customers/
![Page 16: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/16.jpg)
Sensis Social Media Report 2015
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
![Page 17: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/17.jpg)
Meet Gordon
![Page 18: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/18.jpg)
![Page 19: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/19.jpg)
Why Facebook?
![Page 20: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/20.jpg)
Why Facebook?
![Page 21: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/21.jpg)
Oh no! Were using the Back Up Slide
![Page 22: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/22.jpg)
Scheduling Posts
![Page 23: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/23.jpg)
But Be Aware……
http://mashable.com/2012/11/25/social-media-business-disasters-2012/#gallery/biggest-social-media-disasters-of-2012/521295e95198406611001876http://article.wn.com/view/2014/04/23/Aurora_theater_victims_decry_use_of_image_in_AFP_ad_against_/
![Page 24: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/24.jpg)
YouTube
![Page 25: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/25.jpg)
YouTube – the year of video
YouTube has more than 1 billion users
300 hours of video are uploaded to YouTube every minute
4 billion video view per day
6 billion of hours of video watched per month
Half of YouTube views are on mobile devices
![Page 26: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/26.jpg)
Who the heck is Bratayley?
![Page 27: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/27.jpg)
Bratayley is …………
![Page 29: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/29.jpg)
Is it worth it?YouTube channel: DisneyCollectorBR◦ Over 2.6 billion view
◦ Over 3,735,720 Subscribers
◦ Average views (approx.) 3million
◦ Highest rated Australian TV show 2014 – ALF Grand Final – 2.813m
◦ Estimated 2014 earnings
◦ $5 million
Source: http://www.theaustralian.com.au/business/media/grand-final-most-watched-show-of-2014/story-e6frg996-1227072950169http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/https://www.youtube.com/user/DisneyCollectorBR
![Page 30: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/30.jpg)
![Page 31: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/31.jpg)
Sensis Social Media Report 2015
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
![Page 32: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/32.jpg)
Twitter – should you use it?
Source: http://tier10lab.com/2015/02/10/twitter-signs-firehose-deal-with-google/
![Page 33: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/33.jpg)
Twitter - What You’ll See On The Screen
![Page 34: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/34.jpg)
![Page 35: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/35.jpg)
![Page 36: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/36.jpg)
Instragramer
![Page 37: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/37.jpg)
![Page 38: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/38.jpg)
![Page 39: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/39.jpg)
![Page 40: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/40.jpg)
![Page 41: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/41.jpg)
![Page 42: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/42.jpg)
Blog
Image Source: http://bumhaber.hurriyet.com.tr/wp-content/uploads/2015/01/blog-content-logo.png
![Page 43: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/43.jpg)
Blog
Call to Action
![Page 44: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/44.jpg)
Newsletter
![Page 45: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/45.jpg)
Newsletter
![Page 46: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/46.jpg)
The others………
![Page 47: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/47.jpg)
How to Get Notice
![Page 48: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/48.jpg)
Focus on WHY people buy from you
Inspired by: http://johngreathouse.com/spilling-the-beans/
![Page 49: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/49.jpg)
It’s about the stories you tell
![Page 50: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/50.jpg)
Content Marketing Done Right
![Page 51: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/51.jpg)
GoodContent Marketing Gets Results (most of the time)
On day 1 the campaign received almost 6 million views(that’s more than Obama’s victory speech) On day 2 old spice had 8 of the 11 most popular videos online On day 3 the campaign had reached over 20 million views After the first week old spice had over 40 million views The Old Spice twitter following increased 2700% Facebook fan interaction was up 800% from 500,000 to 800,000. OldSpice.com website traffic was up 300% The Old Spice YouTube channel became the all time most viewed channel The campaign increased sales by 27% over 6 months since launching And in the last month sales were up 107% Old spice is now the #1 body wash brand for men.
Sources: http://www.jeffbullas.com/2011/08/30/11-social-media-marketing-lessons-from-the-old-spice-campaign/http://www.kinesisinc.com/branding/old-spice-guy-brings-107-increase-in-sales/http://www.dandad.org/en/old-spice-response-campaign/https://www.pg.com/en_US/downloads/innovation/factsheet_OldSpice.pdf
![Page 52: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/52.jpg)
Guidelines
Image source: http://www.agilehelpline.com/2011/03/rules.html
![Page 53: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/53.jpg)
Fine Tuning the What & the Where
4.3 times more likes than the average post (of the 100 posts we analysed on the Caterpillar page)
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
![Page 54: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/54.jpg)
Fine Tuning the What & the Where
![Page 55: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/55.jpg)
Fine Tuning the What & the Where
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
16 times more likes than the average post (of the 100 posts we analysed on the Simply Business page)
![Page 56: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/56.jpg)
Fine Tuning the What & the Where
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
12 times more likes than the
average post (of the 100 posts we analysed on the Screwfix page)
![Page 57: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/57.jpg)
Discounts
![Page 58: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/58.jpg)
Recommendations
![Page 59: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/59.jpg)
Rule of Thumb – The Schedule
![Page 60: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/60.jpg)
Digital Strategy
![Page 61: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/61.jpg)
What do you want to achieve?
If you don’t know what you want, you can’t decide what you need to do, and you won’t know if you’ve been successful after you’ve done it.
![Page 62: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/62.jpg)
Understand Your Purpose
Understand Your Customers/Audience
Create Your Goals/Outcomes
Measure Your Results
![Page 63: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/63.jpg)
How To Create Great Content
PIN
Problem Interest Need
![Page 64: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/64.jpg)
Digital Strategy Weekly ThemeMonday
•Behind the Scenes
•About Your Business
•Inspiration
•Project
Tuesday
•Product/Services
•Description
•Uses
•Infomercial
Wednesday
•How to Use
•Tutorial
•Best Uses
•Tips and Tricks
Thursday
•Knowledge/Experience
•Related use
•Common issues
Friday
•Industry
•News
•Updates
•Interesting
Purpose
•Create a better connection and relationship with the customer
Purpose
•Product/Service Awareness
Purpose
•Better customer experience
•Useable content
Purpose
•Build experience
Purpose
•Create content for customers to return
Outcome
•Increase customer loyalty
Outcome
•Sales
Outcome
•Reduce product return
•Reduce time allocated for customer support
Outcome
•Key sales differentiator to competitors
Outcome
•Fresh content supports SEO
![Page 65: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/65.jpg)
30 Day ChallengeMonday Tuesday Wednesday Thursday Friday Saturday Sunday
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
![Page 66: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/66.jpg)
30 Day ChallengeMonday Tuesday Wednesday Thursday Friday Saturday Sunday
Take a picture of your workspace
Interview a customer
Share Content Share some inspiration
Share an event
Ask a question Post a special Share an image Promote your community
Post a Friday Fun One
Promote your other social media channels
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
![Page 67: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/67.jpg)
Start your engines◦Gmail Alerts
◦All Top
◦Online Forums
◦ Industry Magazine Articles
◦Competitor
◦Your Fans/Followers
◦http://www.portent.com/tools/title-maker
◦http://buzzsumo.com/
![Page 68: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/68.jpg)
10 Tips for Understanding Social Media1. It takes time and patience to build a Social Media audience – it
does not happen overnight
2. Social Media is not free – it takes time and effort
3. Understand different channels have different audiences
4. Use social media for social proofing
5. Numbers don’t matter – content is king!
![Page 69: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/69.jpg)
Tips for Understanding Social Media6. Update regularly, give me a reason to visit/follow you
7. Decide how public or private you want to be
8. A picture says a thousand words – be visual
9. Understand that Social Media is a channel for conversation – if you wouldn’t say it/do it in real life, don’t do it on Social Media
10. There is no such thing as temporary on Social MediaInspired by http://www.artbusiness.com/facebook-tips-help-protocol-etiquette-and-instructions-for-artists.html
![Page 70: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/70.jpg)
Things to do next……
Goal Setting
Name the top five goals you want to achieve through using social media.
Break down each goal and how you are going to achieve them.
What tools and platform/s do you think are the most suitable to achieve your goals?
What training is needed?
How are you going to measure the success of your social media presences?
![Page 71: Engaging With Your Customers Using Social Media - Leigh Jewiss 161015](https://reader033.fdocuments.net/reader033/viewer/2022052706/5878455e1a28ab707b8b7607/html5/thumbnails/71.jpg)
Thank You@LEIGHJEWISS
AU.LINKEDIN.COM/IN/LEIGHJEWISS