ENGAGING THE SOCIAL EMPLOYEE: USING TWITTER TO EMPOWER EMPLOYEES TO BECOME BRAND ADVOCATES
Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)
-
Upload
mysociety -
Category
Technology
-
view
291 -
download
0
Transcript of Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)
![Page 1: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/1.jpg)
ENGAGING THE UNENGAGEDElection Tools to Empower Citizens
John Webb, User Experience ResearcherThe Impacts of Civic Technology Conference • Barcelona 2016
![Page 2: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/2.jpg)
First, what do we mean by civic engagement?
Photo: Teri Tynes, Creative Commons Attribution 2.0 Generic License
![Page 3: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/3.jpg)
First, what do we mean by civic engagement?
Photo: Teri Tynes, Creative Commons Attribution 2.0 Generic License
![Page 4: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/4.jpg)
• Voting and participation in elections
• Volunteering & associational life
• Signing petitions
• Reporting public problems
• Attending public meetings
• And much more...
First, what do we mean by civic engagement?
Photo: Teri Tynes, Creative Commons Attribution 2.0 Generic License
![Page 5: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/5.jpg)
• Voting and participation in elections
First, what do we mean by civic engagement?
Photo: Teri Tynes, Creative Commons Attribution 2.0 Generic License
![Page 6: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/6.jpg)
How can elections drive broader civic
engagement?
![Page 7: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/7.jpg)
US citizens aren’t satisfied with democracy
Source: Gallup
![Page 8: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/8.jpg)
Trust in Congress is falling
Source: Gallup
![Page 9: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/9.jpg)
We are drowning in information about
our democracy
![Page 10: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/10.jpg)
Source: CNN
Personal Attacks
![Page 11: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/11.jpg)
The Drama
Source: The Washington Times Source: The Huffington Post
![Page 12: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/12.jpg)
The Horse Race
Source: FiveThirtyEight
![Page 13: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/13.jpg)
Why is Google involved in Civic Engagement?
Source: Google Trends
![Page 14: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/14.jpg)
Civic Information needs are substantial
Source: Google Trends
![Page 15: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/15.jpg)
But… what should Google build and
for whom?
![Page 16: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/16.jpg)
Foundational Research: UnderstandingInterested Bystanders
http://googlepolitics.blogspot.com/2015/06/understanding-americas-interested.html
These interviews focused on two broad questions:● What motivates Americans to do things that are civic?● How do we engage the unengaged?
IN-PERSON INTERVIEWS
Findings from the interviews drove the creation of a survey that received over 2000 responses
DIGITAL SURVEYS
![Page 17: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/17.jpg)
Interested Bystanders make up nearly half of the population
Chapman, Krontiris, and Webb (2015), “Profile CBC: Using Conjoint Analysis for Consumer Profiles”
INTERESTED BYSTANDERSIN THE UNITED STATES
48.9%
![Page 18: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/18.jpg)
Who are Interested Bystanders?
● They are civically aware but not civically active: “I’m not top-level, but I’m not a zero.”
● They often vote in national elections but not local: “I’m not that bad, but I’m not a dude who’s going to vote in every election.”
● They are often involved in their local community: “With church, we went to a women’s homeless shelter and we cooked food.”
● They have low expectations of their own impact: “Even if I do something, will anything actually change?”
File Pudblically Available: https://goo.gl/jQd1p0
![Page 19: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/19.jpg)
Photo: Richard HookerPhoto: Richard Hooker
![Page 20: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/20.jpg)
Common barriers to Civic participation for Interested Bystanders
TOO BUSY,NO TIME
DON’T KNOWWHAT TO DO
I WON’T HAVEAN IMPACT
![Page 21: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/21.jpg)
So what have we learned?
● The biggest product opportunities do not focus on activists or the apathetic
● We are not the user (if you're reading this, you're not an Interested Bystander)
● We need to connect to people’s self-interests
![Page 22: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/22.jpg)
Primary motivations for Civic participation
PRIOR EXPERIENCE TO
DRAW UPON
CLEAR INTERESTS AT STAKE
SEEKING EMOTIONAL
FULFILLMENT
![Page 23: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/23.jpg)
Putting it all together: Google Civics Team Mission
To increase informed engagement in democracy among Interested Bystanders
OUR MISSION
![Page 24: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/24.jpg)
Putting it all together: Google Civics Team Mission
To increase informed engagement in democracy among Interested Bystanders
OUR MISSION
![Page 25: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/25.jpg)
Putting it all together: Google Civics Team Mission
To increase informed engagement in democracy among Interested Bystanders
OUR MISSION
![Page 26: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/26.jpg)
Key election use cases
● How do I register to vote?
● Who and what is on my ballot?
● What do they stand for?
● When and where do I go to vote?
● Who won the election and how does that affect me?
![Page 27: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/27.jpg)
Search featureswe have built
to date
![Page 28: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/28.jpg)
Common barriers point to product opportunities
We can have an impact by:
● Reducing the activation energy required to participate / helping people understand the basics of how to participate
● Helping people learn about the candidates, process & issues
● Showing the outcomes and impact of elections
![Page 29: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/29.jpg)
Reducing the activation energy
Voter registration Voting reminder
![Page 30: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/30.jpg)
Personalized ballot Polling place lookup
Helping people understand how to participate
![Page 31: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/31.jpg)
Helping people learn about the candidates & issues
Enhanced candidate info Candidate’s issue stances
![Page 32: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/32.jpg)
Helping people learn about the candidates & issues
Candidate stances on issues
![Page 33: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/33.jpg)
Helping people learn about campaign fundraising
Campaign finance info Campaign finance info
Data source: OpenSecrets (a project of The Center for Responsive Politics)
![Page 34: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/34.jpg)
Showing the outcomes & impact of elections
Interactive results map District level results Real-time UK results
![Page 35: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/35.jpg)
Showing the outcomes & impact of elections
Primary results Now cardsPrimary results notification Caucus results Now cards
![Page 36: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/36.jpg)
Showing the outcomes & impact of elections
Democratic results showing delegate count
National primary results on Google search
State primary results on Google search
![Page 37: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/37.jpg)
High engagement of civic content on search
Primary election resultsEnhanced candidate info Candidates issue stances
![Page 38: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/38.jpg)
Increasing informed engagement in broader
civic life among interested bystanders
![Page 39: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/39.jpg)
OpportunitiesAhead
![Page 40: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/40.jpg)
• Volunteering & associational life
• Signing petitions
• Reporting public problems
• Attending public meetings
• And much more...
Civic engagement is much more than voting & elections
Photo: Teri Tynes, Creative Commons Attribution 2.0 Generic License
![Page 41: Engaging the unengaged: Election tools to empower citizens - tic te-c 2016 (public version)](https://reader036.fdocuments.net/reader036/viewer/2022070516/5874025a1a28ab6f1d8b566d/html5/thumbnails/41.jpg)
There are a lot more civic journeys to explore
HOW DO I GET
INVOLVED IN ISSUES I CARE
ABOUT?
WHAT
IMPACT DO I HAVE
BY PARTICIPATING?
HOW DO I
FOLLOW WHAT THE WINNING
CANDIDATES DO NEXT?