Empower Staff Empower Company with Analytics

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Abbas Heidari

Transcript of Empower Staff Empower Company with Analytics

Page 1: Empower Staff Empower Company with Analytics

Abbas Heidari

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Empower:

Make (someone) stronger and more confident.

Web Analytics:

The measurement, collection, analysis and

reporting of web data for purposes of

understanding and optimizing web usage.

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Small-Medium size business

Business owner

Marketing manager

Account manager at a digital agency

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Large business/organization

CTO/CIO

Data Scientists

Marketing team

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Unit 1

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Unit 1

Unit 2 Unit 3

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Unit 1

Unit 2 Unit 3

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• Management Team

• Tech Team

• Marketing Team

• Creative Team

• Sales Team

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• Management Team

• Tech Team

• Marketing Team

• Creative Team

• Sales Team

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• Management Team

• Tech Team

• Marketing Team

• Creative Team

• Sales Team

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• Management Team

• Tech Team

• Marketing Team

• Creative Team

• Sales Team

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• Encourages enquiry and debate

• Promotes innovation and potential new data uses

• Allows departments to take ownership of results

• Encourages more connection and collaboration

• Helps create data-driven decision making culture

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1. Security

2. Leaking data

3. Inappropriate use of data

4. Access to sensitive information

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1. Create custom reports

2. Send reports carefully

3. Educate and engage

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1. Engagement in company’s success on all levels

2. Feeling noticed and appreciated

3. Expect innovative ideas

4. More data-driven decisions

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Get in touch

Abbas Heidari

https://au.linkedin.com/in/abbasheidari