Engaging the Academic Community: Library as Storytelling Platform
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Engaging the Academic Community: Library as Storytelling Platform Mike Nutt, Digital Media Librarian Jason Casden, Lead Librarian, Digital Services Development
description
Social media engagement with your academic community can be more than just 'likes.' The “My #HuntLibrary photo project encourages visitors to publicize the Hunt Library through the photo-sharing platform Instagram, helping to foster a sense of community ownership of the new building. Images from this crowdsourced documentation effort will be selected to become part of our permanent digital collections.
Transcript of Engaging the Academic Community: Library as Storytelling Platform
Engaging the Academic Community: Library as Storytelling Platform
Mike Nutt, Digital Media Librarian
Jason Casden, Lead Librarian, Digital Services Development
Photo credit: © Jeff Goldberg - ESTO
2012: WHAT’S OUR SOCIAL MEDIA STRATEGY?
#DHHILL on Instagram
CommunityVoices
1175+ photographers
2900+ images
Battle
Social
Popularity Algorithm
RESPONSIVE DESIGN
Blending Online/Offline Community
ARCHIVING REACTIONS
USAGE OVER 10 MONTHS
2900+ images7560+ "likes"
70,000+ "battles"34,000+ visits
221,000+ pageviews1000+ donor agreements
2 objections
For other Instagram users to see my picture: 83%
To contribute a picture to the NC State archives: 75%
I wanted to win the iPad Mini: 58%
To see my picture on a public display in the Hunt Library or D. H. Hill Library: 50%
Other: 25%
WHY DID PEOPLE PARTICIPATE?
https://github.com/NCSU-Libraries/lentil
OPEN SOURCE Code: lentil
go.ncsu.edu/myhuntMike Nutt | [email protected] | @splendidmike
Jason Casden | [email protected] | @cazzerson
