Engaging Audiences in the digital age
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Transcript of Engaging Audiences in the digital age
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ENGAGING AUDIENCES IN A DIGITAL AGE
Dr Bex Lewis
Research Fellow in Social Media and Online Learning, CODEC, Durham University
Director, Digital Fingerprint
@drbexl@digitalfprint@bigbible@ww2poster
Hope Amidst Uncertainty Conference, Writtle College
Image Credit: RGBStock
http://j.mp/hopeamidst
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Image Credit: Facebook Meme
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Do you recognise this?
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What about this?
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What makes these engaging?
http://etcjournal.files.wordpress.com/2012/10/ipad-gr01.jpg
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Spotted in Norwich Yesterday…
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… With something like this?
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What is engaging about these?
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NOT Virtual/Real
Image Credit: Stockfresh
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Rev Prof David Wilkinson
God is a communicating God: “In the beginning was the word, and the word was God…”.
God is extravagant in communication – he is not a silent God who has to be tempted into communicating with people.
Image Credit: Durham University
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Image Credit: Seed Resources
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Image Credit: Stockfresh
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Twitter Spokesperson:
•Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.
• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
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http://www.youtube.com/watch?v=QUCfFcchw1w
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http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
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Who are you communicating with?
http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
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A “Good News Story”
http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
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Who’s my audience?
•God•Parents•‘The kids’•The newspaper•Your worst enemy
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What do you want them to DO?
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http://www.40acts.org.uk/blog/clear-out-your-wardrobe/
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OFTEN: Don’t look to “PUBLISH” but to “CONVERSE”
Image Credit: SXC.Hu
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Craig von Buseck, Netcasters, 2010
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Craig von Buseck, Netcasters, 2010
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Some Creative Uses…
Image Credit: Stockfresh
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http://anglicanmemes.com/2013/07/01/ill-considered-sermon-starter-images-1/
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http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets/
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http://pinterest.com/bigbible/bible-verses/
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Copyright, etc…
• Really important to be aware of…!!
Image Credit: iStockphoto
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http://creativecommons.org/choose/
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Image Sources, e.g.
• FREE• Flickr Creative Commons: http://www.flickr.com/creativecommons
• http://www.sxc.hu• http://rgbstock.com• http://seedresources.com (3 a week)• http://www.freebibleimages.org • PAID• http://stockfresh.com/ • http://iStockPhoto.com
Image Credit: Stockfresh
http://bigbible.org.uk/about/policies/image-policy/
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Tearfund.org/bloggers
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Human Beings at Machines, not “are machines” …
Image Credit: Stockfresh
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Image Credit: iStockphoto
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Luke 6:45 (NIV)
A good man brings good things out of the good stored up in his heart, and an evil man brings evil things out of the evil stored up in his heart. For the mouth speaks what the heart is full of.
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Authenticity
Image Credits: Seed Resources/ @digitalfprint
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“If an alien visited…”
… and all they had to see was your Facebook page (or other ‘public’ profile).. What would their perception of your life be?
Image: RGB Stock
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Identify your Keywords: “The Long Tail”
Image Credit: InboundNow
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http://www.google.co.uk/trends/hottrends
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Seeking God Online…
http://bigbible.org.uk/2012/03/seeking-god-online-digidisciple-emmuk74/
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Push/Pull Media…
Image Credit: Stockfresh
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Facebook Insights
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World’s 2nd Largest Search Engine:
Image Credit: Searchingmobile.com
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Increasingly Mobile…
Image Credit: Stockfresh
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http://www.youtube.com/watch?v=GRiwUCXPo8U
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So, do I need to worry about Google+?
https://plus.google.com/u/0/104673457166214487444/
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Social Media Surgeries
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Agree a (flexible) Social Media Policy
Image credit: SXC.Huhttp://www.methodist.org.uk/ministers-and-office-holders/technology-and-church/social-media-guidelines
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http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
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Principles of Good Engagement
•Be interesting•Be encouraging•Be active•Be helpful•Be authentic
HT @vahva
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Image Credit: Stockfresh
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What Biblical values do we want to see in our (digital) world?
Image Credit: iStockPhoto
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What do the fruits of the spirit look like online?
Image Credit: Kezi
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What does it mean to share with grace?
Image Credit: Seed Resources
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Where do you plan to go now?
Image Credit: Stockfresh
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@drbexl @digitalfprint @bigbiblehttp://www.slideshare.net/drbexl/
Image Credit: iStockPhotohttp://j.mp/hopeamidst