Engaging with audiences
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Transcript of Engaging with audiences
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Engaging with
audiences
Nigel Barker MCIPR
Senior Content Manager
MPAD
@nigel_mpadwww.mpad.co.uk
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@nigel_mpadwww.mpad.co.uk
What should we do in 2015?
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1. Get yourselves organised!
@nigel_mpadwww.mpad.co.uk
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GREGORY’S PLANNING MODEL 2000
www.mpad.co.uk
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2. Think PESO
@nigel_mpadwww.mpad.co.uk
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Paid, Earned, Shared, Owned www.mpad.co.uk
Credit: http://experts.allbusiness.com
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3. Is SOCIAL MEDIA dead?
@nigel_mpadwww.mpad.co.uk
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Paid, Earned, Shared, Owned www.mpad.co.uk
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4. Choose the right platforms:
Where are your audience
hanging out online?
@MarkPickenwww.mpad.co.uk
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5. Harry Potter was soooo
ahead of the curve
@RachelPickenwww.mpad.co.uk
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DAILY PROPHET www.mpad.co.uk
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6. Video is the future
2015 stats say:75% increase in video postings on Facebook
Facebook video is now bigger than YouTube
for brands
@nigel_mpadwww.mpad.co.uk
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7. Keep it authentic.
@nigel_mpadwww.mpad.co.uk
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But don’t be cookie cutter
@nigel_mpadwww.mpad.co.uk
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Embrace online but don’t
neglect traditional channels
@nigel_mpadwww.mpad.co.uk
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Get ready, be Agile.
Are you ready for your Ice
Bucket Challenge?
@nigel_mpadwww.mpad.co.uk
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Comms trends beyond 2015
@nigel_mpadwww.mpad.co.uk
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@nigel_,mpadwww.mpad.co.uk
DATA!
Super-niche audiences
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@nigel_mpadwww.mpad.co.uk
Wearable tech
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Anti tech
@nigel_mpadwww.mpad.co.uk
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Focus on outcomes rather
than outputs.
Not just about coverage and social media noise.
It’s about organisational objectives e.g. student
numbers, event attendance,
@nigel_mpadwww.mpad.co.uk
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@nigel_mpadwww.mpad.co.uk
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Thank you.
Your questions
are welcome
@nigel_mpadwww.mpad.co.uk