Engage your Members with Social Media
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David from MediaSauce talks about social media. 11.10.09
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How do you engage your members? How can you connect in this interconnected world? Try your hand at social media. Listen to your audience. Have a conversation with them. Connect.
Transcript of Engage your Members with Social Media
David from MediaSauce talks about social media.11.10.09
social media– what is it?– why does it matter?– get started
a little bit about me…a little bit about me…
work.
sauce.
it all matters!
social media is about people, not technology.
what’s old (natural) is new again.
listen.tell stories.be honest.have conversations.
word of mouth 1,000,000
what is social media?
what does it mean to be social?
if you’re 41 and married with 2 kids?
if you’re 25 and single?
if you’re retired and widowed?
social means something different to everyone.
if you’re 41 and married with 2 kids?
if you’re 25 and single?
if you’re retired and widowed?
why do you join anything?
fraternity?
cause?
church?
a social network?
you join because it’s…
social (connections)
relevant (to your life)
interesting (to you)
hey there.
hello.
let’s knit!
social
media
social media
so why participate?
3 out of 4 americans use
social technology
forrester, the growth of social technology adoption, 2008
so what?
30%
35-44
19%
45-54
17%
55+25-34
57%
18-24
75%online adults with a
social network profile
age group
what’s the
BIG PICTURE for business?
social media is here to stay.
social media createssocial media creates
BIG opportunitiesBIG opportunitiesto be first moversto be first movers
whoever has the most connections
changes the game.
whoever has the most connections
changes the game.
whoever has the most connections
changes the game.
whoever has the most connections
changes the game.
big
lesson of the day...
big
lesson of the day...93% of americans believe a company should have a presence in social media
2008 cone business in social media study
and…
and…85% believe a company should not only be present, but should interact with its consumers via social media
2008 cone business in social media study
so what do you do?
it varies, based on the business
so what do you do?
being relevant and adding value are always key elements
get in the game
i knew a man who grabbed a cat by the tail…
– mark twain
“
i knew a man who grabbed a cat by the tail…
and learned 40%more about cats than
the man who didn’t
– mark twain
“
”
do something!
…to build connections
it's not about putting up a billboard on I-465
anymore…
it's about it's about connectingconnecting with people with people
not aboutnot aboutshoutingshouting a a messagemessage
the big five
your
personal
rolodex
122 million unique visitors last month
43 million registered users in 170 industries
your
business
rolodex
searchablemicro-television
10 hours of video uploaded each minute
3.6 billion images at flickr.com
searchablescrapbook
3 milliontweets each day
micro-blogging
see the
big potential in social media
= time
example in action
my.barackobama.com
obama empowered the masses to unite around “Yes We Can”
obama empowered the masses to unite around “Yes We Can”
set personal goals
obama empowered the masses to unite around “Yes We Can”
set personal goals
local fundraising campaigns
obama empowered the masses to unite around “Yes We Can”
set personal goals
local fundraising campaigns
simple tools for people that care
people need to
matter
0.3%of the population joinedmy.barackobama.com(approx. 1 million people)
0.6%of registered voters
1.2%of registered democratic voters
big
lesson of the day, take 2...
1–2%of your audience can create a successful and activated community
example in action
41%
of americans want companies to solicit feedback on their products and services. 2008 cone business in social media study
keys to successful use of social media
5
understand your central value to the user and have a “join strategy”
1
make it social. don’t fake it and
let others participate.
2
make sure it is central to your strategy. it can’t be an afterthought.
3
create an ubiquitous presence on many new media platforms and cross-promote.
4
do something… but don’t feel like you have to do everything.
5
things you can do this week
5
register your brandin social platforms thatmatter to your audience.
1
monitor.set alerts for
your industry.
2
listen to your audience. find them where they are.survey what they like.
3
explore social bookmarking.
4
set time aside to explore… follow others, find industryexperts, share knowledge.
5
questions…
contact me:– [email protected]
link up with me:– linkedin.com/in/davidbcain
work with me:– mediasauce.com/people/dcain
