Social Media Marketing - Engage or Die
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Transcript of Social Media Marketing - Engage or Die
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Social Media Marketing – Engage or Die
Memphis IREM ChapterJune 10, 2010
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Social Media Revolution – 2
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So, how did we get to this?
• What were you doing on the Internet 15 years ago? – It will never replace good, old fashioned
advertising– It’s just a fad– Should I invest in a website for my business?– It takes so long to get the pictures to load– I wonder what else is on this “Information Super
Highway”
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Google was started in 1998
It wasn’t long before Google became a VERB!
When was the last time you Googled yourself?
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Engage or Die! Brian Solis
SEARCH (it’s all about search)Someone is looking for YOU
–Traditional (Google, Bing, Yahoo)
–Social (Facebook, Twitter, Youtube)
–Real time – (more real time all the time)
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So, how do I become a player?
Start by realizing that Search and Engagement are now irrevocably intertwined
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2 Tips for new social web marketers
• The right attitude is more important than mastery of the media.
• You don’t need a social media strategy. You need a business strategy that includes social media.
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Developing a Social Marketing PlanThe Basics
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Business factors to consider
• Strategy• Policy• Reputation management• Content• Confidentiality• Time
•ROI
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Business Pages establish dialog and rapport with your customers, fans, and “Likers”
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Promote your professional and business image
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Immediate, succinct engagement and interaction
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Show me!
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Blogging
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Where to find me
http://follr.me/joespake