Integrating Mobile App Tracking

Paul Lawbaugh, WebtrendsEric Butler, Webtrends

Mobile AppsApplications compiled for a specific platform (iPhone, Android, BlackBerry)

Leveraging Webtrends SDK

Developer Network

http://developer.webtrends.com

Getting StartedCreate a new Webtrends Datasource for your app

Create a new corresponding Profile for your app

Download the Webtrends SDK

Add the Webtrends SDK into your project with your new Datasource

What does that give you?An amazing start. Automatic methods will provide you with basic elements for reporting

New Mobile Report Pack will pick up the mobile parameters

You’re Just Getting StartedAs with any measurement effort, you’ll want to think through what data is important to you

Any event can be tracked and measured

Extending your measurements to identify Conversions, Paths and Scenarios is easily accomplished

Measurement IdeasIntra-screen view measurements (eg, tabs, buttons, ads, etc.)

“External” views (eg, launching browser)

App Preferences

App user identity (username, account)

Webtrends ConsiderationsAssign each app (per platform) its own Datasource and Profile

Leverage the new Mobile Report Pack (available in the upcoming Fall Release)

Create a rollup Profile across all of your mobile apps

ResourcesWebtrends Developer Network

http://developer.webtrends.com/Webtrends SDK Documentation

http://product.webtrends.com/DC/iphone/index.html

http://product.webtrends.com/DC/android/index.html

http://product.webtrends.com/DC/blackberry/index.html