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The Real Story – Integrating Media to Engage Consumers
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The Real Story – Integrating Media to Engage Consumers Suzie Brown Valassis
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Transcript of The Real Story – Integrating Media to Engage Consumers
![Page 1: The Real Story – Integrating Media to Engage Consumers](https://reader038.fdocuments.net/reader038/viewer/2022110309/55867890d8b42a4a3d8b4589/html5/thumbnails/1.jpg)
The Real Story – Integrating Media to Engage Consumers
Suzie BrownValassis
![Page 2: The Real Story – Integrating Media to Engage Consumers](https://reader038.fdocuments.net/reader038/viewer/2022110309/55867890d8b42a4a3d8b4589/html5/thumbnails/2.jpg)
![Page 3: The Real Story – Integrating Media to Engage Consumers](https://reader038.fdocuments.net/reader038/viewer/2022110309/55867890d8b42a4a3d8b4589/html5/thumbnails/3.jpg)
Traditional Retail Trade Area
![Page 4: The Real Story – Integrating Media to Engage Consumers](https://reader038.fdocuments.net/reader038/viewer/2022110309/55867890d8b42a4a3d8b4589/html5/thumbnails/4.jpg)
Traditional Retail Trade Area
![Page 5: The Real Story – Integrating Media to Engage Consumers](https://reader038.fdocuments.net/reader038/viewer/2022110309/55867890d8b42a4a3d8b4589/html5/thumbnails/5.jpg)
Consumer Trade Area
![Page 6: The Real Story – Integrating Media to Engage Consumers](https://reader038.fdocuments.net/reader038/viewer/2022110309/55867890d8b42a4a3d8b4589/html5/thumbnails/6.jpg)
Media
![Page 7: The Real Story – Integrating Media to Engage Consumers](https://reader038.fdocuments.net/reader038/viewer/2022110309/55867890d8b42a4a3d8b4589/html5/thumbnails/7.jpg)
Solution Story• National Specialty Retailer/etailer• Blunting competition from well established
wall-less etailers• Analyzed their consumer data/profiles for
in-store and online– Discovered key differences
• Developed digital campaign for their online consumers
• CTA vs. RTA
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Our Panel of Experts
Angel Ilagan Pandora North America
Sean BreckenridgeBass Pro Shops
Roger Saunders Prosper Insights & Analytics