Enabling a True Omnichannel Ecosystem Using Adaptable Backend Platforms
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Transcript of Enabling a True Omnichannel Ecosystem Using Adaptable Backend Platforms
ENABLING A TRUE OMNICHANNEL ECOSYSTEM USING ADAPTABLE BACKEND PLATFORMS
KYU CHO VP, DIGITAL CONSULTING
SAJID MOHAMEDY VP, STRATEGY & OPERATIONS
Building Success
Together®
#NisumTech www.nisum.com
#NisumTech
Consulting
[Business]
§ Technology Strategy § Product Activation § Project Management
§ Agile Enablement
§ Change Management
Digital
[Technology]
§ Technology Enablement
§ Enterprise Architecture § Development & Automation
§ DevOps
§ Full Stack UI
Innovation
[Labs / ATS]
§ Price Pong – online negotiation product
§ JUMP – no code framework
§ Omnichannel Digitalization Ecosystem
§ PaaS – OneOps
Agile Next DoorTM [Delivery Model] § Over 900 consultants onsite, near-‐shore and offshore
§ Built in delivery infrastructure along with client adaptability
END-TO-END SERVICES, SOLUTIONS & DELIVERY MODEL
#NisumTech
FIRM PROFILE & CLIENT VALUE
Year Established 16+ years of working with some of the biggest organizations in the world
Annual Growth Rate A testament to consistent quality & satisfaction
Professionals The real strength of our firm, our people are highly talented and extremely passionate
“Highly Satisfied” Fortune 500 Clients Our commitment to quality results in near perfect “highly satisfied” Fortune 500 clients
Country Locations with 6 Offices Using our Agile Next DoorTM delivery model, our distributed teams are competitive and quality-‐driven
2000
1000
98%
22%
4
Client Business Value Revenue growth rate for clients using Nisum solutions (compared to 15%* industry average)
31%
*source: US Dept. of Commerce
Nisum Our Clients
#NisumTech
REPRESENTATIVE CLIENTS
#NisumTech
§ Challenge of Creating a Comprehensive Omnichannel Ecosystem
§ Nisum’s Approach to Overcoming the Problem
§ Case Studies in Action
TODAY’S DISCUSSION
#NisumTech
Enable customers to experience the brand,
not the channels
#NisumTech
Omnichannel is MORE THAN…
Where things get fuzzy
§ Only a front-‐end strategy for reaching customers § Occurring in a vacuum
#NisumTech
Business IT
#NisumTech
Approach of silos – driven by features vs. strategy
WHICH LEADS TO THE PROBLEM…
Reserve in Store
Ship from Store
BOPS
The FUTURE?
#NisumTech
[EXAMPLE] RESERVE IN STORE
Customers Add Product to
Cart Visit Store & Try / Buy
Select Preferred Store Reserve Items
Alert Associate Pick Items Reserve Items Retrieve Order Present Items
Access to Products Across
Stores/DCs
SKU Level Inventory Access
POS Transaction Reserve Item
Store Customer Profile
SKU Management
Systems
Warehouse Order
Management
Online Inventory
Business Operations
Technical Operations
Back-‐End Applications
CMS
Logistics
Store Inventory Online
Customer Profile
POS Order Processing
#NisumTech
FEATURES DRIVEN
Customers
Business Operations
Technical Operations
Back-‐End Applications
Reserve in Store
Ship from Store
Find in Store
Return in Store
Same Day Delivery BOPS Future?
Online in Store
#NisumTech #NisumTech
#NisumTech
Digital Strategy
Dual Speed Architecture
5 Omnichannel Foundations
HOW DO WE GET THERE
#NisumTech
Foundation Blocks
360° Customer Insight
Consolidated Product Catalog
Distributed Order
Management
Fulfillment & Logistics
Cross Channel Inventory Visibility
API Economy
Continuous Delivery
Adaptable Back-‐End Systems Technology
Platform
NISUM’S OMNICHANNEL ECOSYSTEM
#NisumTech
REPLACE A FEATURES DRIVEN APPROACH…
Customers
Business Operations
Technical Operations
Back-‐End Applications
Reserve in Store
Ship from Store
Find in Store
Return in Store
Same Day Delivery BOPS Future?
Online in Store
#NisumTech
BY OPTIMIZING OVERLAP
Customers
Business Operations
Technical Operations
Back-‐End Applications
Reserve in Store
Ship from Store
Find in Store
Return in Store
Same Day Delivery BOPS Future?
Online in Store
#NisumTech
CHALLENGE § Inventory accuracy
§ Multiple inventory systems
§ ZERO cross channel visibility
OBJECTIVES § Cross channel visibility
§ 3rd party supplier inventory visibility
§ Real-‐time updates
§ JIT or pre-‐order capabilities
Fortune 500, Multi-Brand Retailer CASE STUDY [INVENTORY]
#NisumTech
#NisumTech
EXECUTION § Technology assessment
§ Overall architecture definition
§ ID & defined inventory system of record
§ Implemented inventory foundation elements
TECHNOLOGIES § Custom OMS: platform
§ Sterling Web Services: integration
RESULTS Unified, integrated base for inventory that’s leveraged across multiple features.
A system for current needs and future growth.
EXECUTION
TECHNOLOGIES
§ Technology assessment
§ Overall architecture definition
§ ID & defined inventory system of record
§ Implemented inventory foundation elements
§ Custom OMS: platform
§ Sterling Web Services: integration
Fortune 500, Multi-Brand Retailer CASE STUDY [INVENTORY]
#NisumTech
THANK YOU
KYU CHO VP, DIGITAL CONSULTING [email protected]
SAJID MOHAMEDY VP, STRATEGY & OPERATIONS [email protected]
Building Success
Together®
#NisumTech www.nisum.com