EN Data Structuring & Visualization 2
2
Standardized data for all the departments. Efficient reporting. A better understanding of activities and results: - Analysis and optimization of joint activity: - How each project contributes to achieve objectives. - How to optimize sponsorship, advertising and communication efforts. - What content works best. - Etc. Benefits of data-driven visualization: BARCELONA BOGOTÁ BOSTON CHICAGO DALLAS LIMA MADRID MÉXICO DF MIAMI NEW YORK PANAMÁ SAN FRANCISCO SANTIAGO DE CHILE Barcelona: +34 93 4920000 | Madrid: +34 91 7704721 | [email protected] | Data Structuring & Visualization Data integration and visualization We have vast experience integrating available data to improve visualization. We connect and make data accessible in real time and in a customized fashion depending on: objectives, departments and profiles. We aim to gain valuable insights, quickly. Our proposal successfully overcomes the numerous challenges that brands face: How do we do it? – Our methodology DATA EXPLOSION Multiple platforms and disjointed technologies. COHERENCE AND CONSISTENCY Data redundancy and different interpretations (different technologies and labels between departments). CONCEPTUALIZATION AND SIMPLIFICATION The need to prioritize and set KPIs that guide their actions. DEPARTMENTAL SILOS Different views and interpretations. Multiple, inefficient or disunified reports. BUSINESS IMPACT Difficulty in understanding the departments’ contribution to the business. CULTURE Evolution towards data-driven decision-making. AUDIT WORKSHOP CONCEPT ARCHITECTURE SET-UP ALWAYS ON Data in Analytics Data out
Transcript of EN Data Structuring & Visualization 2
Standardized data for all the departments.
Efficient reporting.
A better understanding of activities and results: - Analysis and optimization of joint activity: - How each project contributes to achieve objectives. - How to optimize sponsorship, advertising and communication efforts. - What content works best. - Etc.
Benefits of data-driven visualization:
BARCELONA BOGOTÁ BOSTON CHICAGO DALLAS LIMA MADRID MÉXICO DF MIAMI NEW YORK PANAMÁ SAN FRANCISCO SANTIAGO DE CHILE
Barcelona: +34 93 4920000 | Madrid: +34 91 7704721 | [email protected] |
Data Structuring & VisualizationData integration and visualization
We have vast experience integrating available data to improve visualization. We connect and make data accessible in real time and in a customized fashion depending on: objectives, departments and profiles. We aim to gain valuable insights, quickly.
Our proposal successfully overcomes the numerous challenges that brands face:
How do we do it? – Our methodology
DATA EXPLOSIONMultiple platforms and disjointed technologies.
COHERENCE AND CONSISTENCYData redundancy and different interpretations (different technologies and labels between departments).
CONCEPTUALIZATION AND SIMPLIFICATIONThe need to prioritize and set KPIs that guide their actions.
DEPARTMENTAL SILOSDifferent views and interpretations.Multiple, inefficient or disunified reports.
BUSINESS IMPACTDifficulty in understanding the departments’ contribution to the business.
CULTUREEvolution towards data-driven decision-making.
AUDIT WORKSHOP CONCEPT ARCHITECTURE SET-UP ALWAYS ON
Data in Analytics Data out
BARCELONA BOGOTÁ BOSTON CHICAGO DALLAS LIMA MADRID MÉXICO DF MIAMI NEW YORK PANAMÁ SAN FRANCISCO SANTIAGO DE CHILE
Barcelona: +34 93 4920000 | Madrid: +34 91 7704721 | [email protected] |
Executive summary
Advertising Advertising Reputation Projects
Corporate announcement Own channels Content
Some visualization examples
1 A 31 DE MARZO DE 2018
1 A 31 DE MARZO DE 2018
